The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jun 02, 2022

The Danger of ”Normalizing” Success

Thursday Jun 02, 2022

When it comes to running a business, our society has normalized the concept of failure and glamorized the idea of success. While it is important to celebrate our success, there are many dangers in normalizing it too much. In today’s episode, host May Yeo Silvers discusses why normalizing success is just as dangerous as normalizing failure.

According to May, when we normalize our success we run the risk of becoming too content in our business and slowing down our progress. Rather than expecting success at every corner, it is important for every entrepreneur to understand that success will come and go. May explains that when we focus solely on success, we forget about how far we have come since the beginning. Even though success does feel good, it is never worth beating yourself up over when the “success” wasn’t what you expected.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of celebrating your wins–no matter their size, being grateful to your progress, and how normalizing success can negatively affect your business.

Quotes

• “The danger of normalizing success is just as dangerous as normalizing failure.” (02:31-02:40 | May)

• “Normalizing success means you are so used to success, that when you're not getting success, you think that you are a failure.” (03:02-03:09 | May)

• “When you get to a point that you're cruising and you're so used to success, sometimes you tend to not expand yourself or evolve as much as you should.” (06:24-06:36 | May)

• “Sometimes in business, things don't always go up. Sometimes it's like a wave. It will go up and then it will sometimes come down.” (09:53-09:59 | May)

• “It is not a negative thing to normalize success. But it is a negative thing if you beat yourself up when success does not repeat itself the way you want it to.” (12:42-12:54 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 26, 2022

Do You Need to Have a Certification to Have an Events Business?

Thursday May 26, 2022

Thinking you need to have a certification to have an events business is one of the biggest rookie mistakes you can make. In the decade that host May Yeo Silvers has been in the events industry, not once has she ever been asked if she is certified. In today’s episode, May answers the question: do you need to have a certification to own an event planning business?

According to May, having a certification can help you further your career, but it is not always necessary. If you plan to work at a large company that focuses solely on weddings or corporate events, having some sort of higher education may be beneficial. But if you’re like May, and you desire to be an eventreprenuer, there are many other things that play a role in your success aside from obtaining a certification.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the important skills you need to be a successful event planner.

Quotes

• “I have been in the events industry for over 20 years, and have owned my event planning company for over 10 years. Not once have I ever been asked by a potential client if I'm certified as an event planner.” (01:55:02:14)

• “All I know about event planning is through my hands-on experience.” (03:36-03:38)

• “If you want to start your own event planning business, do you need to have certification? No, not at all.” (07:02-07:07)

• “The most important skills in growing a thriving business are understanding how to structure your business in the most effective manner. Understanding your worth. Understanding how much to charge. Understanding how to market yourself so that you are reaching your target audience. And also understanding the art of sales.”

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 19, 2022

Talk About Rookie Mistakes with Veteran Wedding Planner Renee Dalo

Thursday May 19, 2022

When you first start a business, there is no doubt you are going to make mistakes along the way. However, there are certain things you can look out for. In today’s episode, host May Yeo Silvers shares her guest appearance on The Talk with Renee Dalo, another seasoned event planner, to discuss common mistakes new event planners make.

According to May, the first mistake she made was not understanding her numbers. While she had two clients off the bat, she spent all her time planning for them, and not planning for her future. It wasn’t until she completed both of those events, that she realized by not continuously growing her pipeline, she could not afford to do event planning full time. At the end of the day, starting a business is not easy. But with the right knowledge and mindset, you will evolve into the event planner you were meant to be.

Tune into this week’s episode of the The Unstoppable Eventrepreneur™ to hear host May guest star on Renee Dalo’s podcast. Learn more about the importance of knowing your numbers, advertising your business, and having a positive attitude so that you can prevent yourself from making common rookie mistakes.

Quotes

• “I let the fear of not making money freak me out, and I went to look for a job.” (12:08-12:13)

• “If you have a more than 40% booking rate, look at your pricing.” (20:16-20:19)

• “If you don't market your business, clients can’t can't find you. And if they can’t find you, they can't pay you.” (21:49-21:55)

• “If you don't have a positive mindset for your business, it's going to be hard to be successful.” (26:33-26:37)

• “When you're growing your business, you have to first evolve before your business will evolve. And in order for you to evolve, something has to be put out there to get feedback.” (28:00-28:15)

• “Another rookie mistake is thinking that you need a lot of things to start your business.” (31:29-31:33)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 12, 2022

Should You Educate Your Potential Clients On How Much Things Cost?

Thursday May 12, 2022

Do you find that most potential clients have champagne tastes on a beer budget? According to host May Yeo Silvers, this is because most people don’t know how much things really cost! In today’s episode, May shares tips on how to have tactful conversations with clients about the reality of cost.

While it is important to be honest with your clients about how much things cost, you have to be careful in your approach. If they come to you with high hopes of what they want, but you only focus on cost, you might end up crushing their dreams. Rather than approaching them as a teacher, you need to focus on being more of a consultant. When you can exercise a level of compassion, you are more likely to find a solution that makes both you and your clients happy.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of showing empathy and asking the right questions so you can better educate your clients and deliver events that fit both their budget and vision.

Quotes

• “Potential clients have no idea how much things cost. This is why they have champagne tastes and beer budgets.” (01:14-01:23)

• “In a sales conversation, your job is to be a consultant.” (04:58-05:02)

• “You have to exercise some compassion and empathy when you share how much things costs.” (05:37-05:42)

• “Your clients are not event planners. It is not their responsibility to know how much things cost. It is your responsibility to find a solution and deliver an event that they want that also goes with their budget.” (06:04-06:20)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 05, 2022

How Having an Email Campaign Can Help Your Business

Thursday May 05, 2022

With all of the networking that you are doing for your business, it is important to keep your network engaged with relevant content. While not everyone will be interested in the same content, there is an easy way to target specific groups of people. According to host May Yeo Silvers, creating an email campaign is one of the best tools you can use to help your business grow.

While social media marketing is one of the most effective ways to market your business, only 5% of your followers will see your content. When you are growing your business, it is critical that you are reaching as many people as you can. One of the easiest ways to achieve this is through email marketing. May explains that by consistently sending emails with good content to your targeted audience, it will help you increase your brand visibility, convert more buy-later people, and increase your overall sales.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the purpose of email campaigns and how to build an email list that help grow your business.

Quotes

• “Particular groups of people require different types of content.” (02:12-02:16)

• “An email campaign is a software that you use where you can send out emails automatically. You first draft the content of the email, and then you direct the software on who to send this content to.” (02:34-02:58)

• “Email campaign is a sales activity that require the least amount of your time.” (03:48-03:52)

• “Your email becomes like a search engine optimization, where you tell the people that you're sending the email to where you want them to go to.” (08:00-08:09)

• “Another purpose of email campaign is to continue nurturing your buy-later people.” (11:14-11:18)

• “Facebook and Instagram show only 5% of your followers what you post. So we need to catch them from different avenues, and email is one of them.” (12:15-12:25)

Links:

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 28, 2022

How to Turn a Cold Lead Into a Buyer

Thursday Apr 28, 2022

Do you struggle to turn your leads into business? In today’s episode, host May Yeo Silvers gives listeners a step-by-step plan on how to convert cold leads into paying customers.

According to May, the most important thing to know about sales is that it is a long game, so it is important to strategically approach your potential buyers. The best way to do this is by scouting social media for clients you’d like to work with, and slowly begin to engage with them. Find out what they like, what they need, and how you can answer questions and provide solutions to their problems. Once they have started to engage back, you will know it is time to offer your services.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of utilizing social media to identify your ideal clients so you can build your network and gradually turn leads into real business.

Quotes

• “Turning a cold lead into a buyer is a long game. There are cycles of buying. There’s the buy-now people and there’s the buy-later people.” (01:01-01:13)

• “When it comes to building your sales pipeline, you cannot go in so hot on the first try. You need to warm people up and play it slow.” (08:02-08:15)

• “If a potential client hasn’t shown any form of engagement, then don’t ask them to get on a call with you when you send them a DM because they’re still on the fence.” (17:30-17:37)

• “It can take up to two months to get someone to get on a call with you. But you know that when they do, they are no longer cold…they're actually quite warm.” (19:23-19:35)

• “At the end of the day, business is really not that complex. It's about showing up, loving what you do, and then the people will come.” (23:16-23:26)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 21, 2022

Making Your Potential Client Feel Safe To Invest In You

Thursday Apr 21, 2022

“Whether you are selling a product or a service, people buy from someone who they know, like, and trust,” says host May Yeo Silvers. In today’s episode, May shares tips on how to help your potential clients feel safe investing their time and money into you.

When a cold lead buys a service, they are entrusting their money with someone that they don’t even know. While this can be a scary and uncertain decision, there are ways you can make potential clients feel better about their decision. According to May, the most important thing to do is be empathetic. Whether that be sharing a past client's experience, or finding a way to personally relate to them, you need to place yourself in their shoes. Once you understand where they are coming from, you will be able to close sales calls more effectively.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn how to build a know, like, and trust relationship with your potential clients so they feel safe investing in you.

Quotes

• “Whether you are selling a product or a service, people buy from someone who they know, like, and trust.” (01:21-01:31)

• “When you're buying a service, you're actually entrusting your hard-earned money on someone that you don't really even know.” (02:07-02:16)

• “At the end of a sales conversation, your goal is to make the other person feel comfortable and safe to buy from you.” (04:06-04:16)

• “Testimonials are great, but if you don't understand the decision-making journey that your potential buyer is battling with, you will not be able to easily close the sale.” (16:43-17:00)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 14, 2022

So You Want To Be A Venue Owner?

Thursday Apr 14, 2022

As the previous events director at luxury five-star hotels, host May Yeo Silvers knows the ins and outs of running a venue. In today’s episode, she shares her wisdom with listeners who aspire to one day own a venue of their own.

According to May, before you decide to buy a venue it is first important to be well versed in the event planning industry. Not only do you need to understand what it takes to run a successful event, but you need to be competent in understanding your costs. If you want to own a venue, the best thing to do is spend two to five years building your network within the industry. So that when the time comes for you to open your doors, you will already have your network of partners in the events field and clients lined up wanting to use your venue.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for an in-depth discussion about what it takes to own an event venue. Learn more about the importance of understanding your costs, location, and networking with industry professionals.

Quotes

• “There are two ways to own a venue. Either you take over a venue that's an already existing facility or you build something from scratch.” (02:35-02:51)

• “If you’re using any space within the venue that does not directly bring in revenue, that means you are cutting back the amount of space you can actually sell.” (10:02-10:11)

• “You definitely want to make sure that your venue fee is priced at a level that supports the law of demand and supply.” (14:41-14:50)

• “Your overhead is going to determine how much you need to charge at least to break even and not lose money. Then you want to look at what the market is charging plus several other factors, like seasonality, to decide how much you want to charge.” (17:37-17:50)

• “Owning a venue is a great idea when you already understand how the events industry works.” (22:24-22:30)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 07, 2022

Are You Building a Lifestyle Business?

Thursday Apr 07, 2022

“What is the point of having your own business when it's like having a job?” asks host May Yeo Silvers. In today’s episode, May discusses ways you can build your business to fit the lifestyle of your dreams.

According to May, the best way to build a business that supports your desired lifestyle is to set financial goals that align with your personal goals. If you don’t want to work a million hours a week, you will likely need to raise your fees, hire a staff, and attract high-end clients. At the end of the day, if you don’t operate a sustainable business, then there really isn’t a reason to own a business.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of evaluating your goals, increasing your fees, and building a team so you can align your financial and lifestyle goals and operate a sustainable business.

Quotes

• “A lifestyle business is a business that you can blend into the lifestyle that you're trying to build for yourself and your family.” (01:32-01:44)

• “I built my business to where I can show up to work where I want when I want. I am not restricted to a certain schedule, and I am not restricted to showing up to a particular place at a certain time unless I choose to.’ (03:05-03:26)

• “If you're not charging what you're supposed to charge, you're working all these events, and you're not making the amount of money that you want to make, that's a problem.” (15:11-15:18)

• “When you're building a business, you're building a legacy that needs to be sustainable.” (17:36-17:39)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com