The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 12, 2022

Should You Educate Your Potential Clients On How Much Things Cost?

Thursday May 12, 2022

Do you find that most potential clients have champagne tastes on a beer budget? According to host May Yeo Silvers, this is because most people don’t know how much things really cost! In today’s episode, May shares tips on how to have tactful conversations with clients about the reality of cost.

While it is important to be honest with your clients about how much things cost, you have to be careful in your approach. If they come to you with high hopes of what they want, but you only focus on cost, you might end up crushing their dreams. Rather than approaching them as a teacher, you need to focus on being more of a consultant. When you can exercise a level of compassion, you are more likely to find a solution that makes both you and your clients happy.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of showing empathy and asking the right questions so you can better educate your clients and deliver events that fit both their budget and vision.

Quotes

• “Potential clients have no idea how much things cost. This is why they have champagne tastes and beer budgets.” (01:14-01:23)

• “In a sales conversation, your job is to be a consultant.” (04:58-05:02)

• “You have to exercise some compassion and empathy when you share how much things costs.” (05:37-05:42)

• “Your clients are not event planners. It is not their responsibility to know how much things cost. It is your responsibility to find a solution and deliver an event that they want that also goes with their budget.” (06:04-06:20)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday May 05, 2022

How Having an Email Campaign Can Help Your Business

Thursday May 05, 2022

With all of the networking that you are doing for your business, it is important to keep your network engaged with relevant content. While not everyone will be interested in the same content, there is an easy way to target specific groups of people. According to host May Yeo Silvers, creating an email campaign is one of the best tools you can use to help your business grow.

While social media marketing is one of the most effective ways to market your business, only 5% of your followers will see your content. When you are growing your business, it is critical that you are reaching as many people as you can. One of the easiest ways to achieve this is through email marketing. May explains that by consistently sending emails with good content to your targeted audience, it will help you increase your brand visibility, convert more buy-later people, and increase your overall sales.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the purpose of email campaigns and how to build an email list that help grow your business.

Quotes

• “Particular groups of people require different types of content.” (02:12-02:16)

• “An email campaign is a software that you use where you can send out emails automatically. You first draft the content of the email, and then you direct the software on who to send this content to.” (02:34-02:58)

• “Email campaign is a sales activity that require the least amount of your time.” (03:48-03:52)

• “Your email becomes like a search engine optimization, where you tell the people that you're sending the email to where you want them to go to.” (08:00-08:09)

• “Another purpose of email campaign is to continue nurturing your buy-later people.” (11:14-11:18)

• “Facebook and Instagram show only 5% of your followers what you post. So we need to catch them from different avenues, and email is one of them.” (12:15-12:25)

Links:

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 28, 2022

How to Turn a Cold Lead Into a Buyer

Thursday Apr 28, 2022

Do you struggle to turn your leads into business? In today’s episode, host May Yeo Silvers gives listeners a step-by-step plan on how to convert cold leads into paying customers.

According to May, the most important thing to know about sales is that it is a long game, so it is important to strategically approach your potential buyers. The best way to do this is by scouting social media for clients you’d like to work with, and slowly begin to engage with them. Find out what they like, what they need, and how you can answer questions and provide solutions to their problems. Once they have started to engage back, you will know it is time to offer your services.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of utilizing social media to identify your ideal clients so you can build your network and gradually turn leads into real business.

Quotes

• “Turning a cold lead into a buyer is a long game. There are cycles of buying. There’s the buy-now people and there’s the buy-later people.” (01:01-01:13)

• “When it comes to building your sales pipeline, you cannot go in so hot on the first try. You need to warm people up and play it slow.” (08:02-08:15)

• “If a potential client hasn’t shown any form of engagement, then don’t ask them to get on a call with you when you send them a DM because they’re still on the fence.” (17:30-17:37)

• “It can take up to two months to get someone to get on a call with you. But you know that when they do, they are no longer cold…they're actually quite warm.” (19:23-19:35)

• “At the end of the day, business is really not that complex. It's about showing up, loving what you do, and then the people will come.” (23:16-23:26)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 21, 2022

Making Your Potential Client Feel Safe To Invest In You

Thursday Apr 21, 2022

“Whether you are selling a product or a service, people buy from someone who they know, like, and trust,” says host May Yeo Silvers. In today’s episode, May shares tips on how to help your potential clients feel safe investing their time and money into you.

When a cold lead buys a service, they are entrusting their money with someone that they don’t even know. While this can be a scary and uncertain decision, there are ways you can make potential clients feel better about their decision. According to May, the most important thing to do is be empathetic. Whether that be sharing a past client's experience, or finding a way to personally relate to them, you need to place yourself in their shoes. Once you understand where they are coming from, you will be able to close sales calls more effectively.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn how to build a know, like, and trust relationship with your potential clients so they feel safe investing in you.

Quotes

• “Whether you are selling a product or a service, people buy from someone who they know, like, and trust.” (01:21-01:31)

• “When you're buying a service, you're actually entrusting your hard-earned money on someone that you don't really even know.” (02:07-02:16)

• “At the end of a sales conversation, your goal is to make the other person feel comfortable and safe to buy from you.” (04:06-04:16)

• “Testimonials are great, but if you don't understand the decision-making journey that your potential buyer is battling with, you will not be able to easily close the sale.” (16:43-17:00)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 14, 2022

So You Want To Be A Venue Owner?

Thursday Apr 14, 2022

As the previous events director at luxury five-star hotels, host May Yeo Silvers knows the ins and outs of running a venue. In today’s episode, she shares her wisdom with listeners who aspire to one day own a venue of their own.

According to May, before you decide to buy a venue it is first important to be well versed in the event planning industry. Not only do you need to understand what it takes to run a successful event, but you need to be competent in understanding your costs. If you want to own a venue, the best thing to do is spend two to five years building your network within the industry. So that when the time comes for you to open your doors, you will already have your network of partners in the events field and clients lined up wanting to use your venue.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for an in-depth discussion about what it takes to own an event venue. Learn more about the importance of understanding your costs, location, and networking with industry professionals.

Quotes

• “There are two ways to own a venue. Either you take over a venue that's an already existing facility or you build something from scratch.” (02:35-02:51)

• “If you’re using any space within the venue that does not directly bring in revenue, that means you are cutting back the amount of space you can actually sell.” (10:02-10:11)

• “You definitely want to make sure that your venue fee is priced at a level that supports the law of demand and supply.” (14:41-14:50)

• “Your overhead is going to determine how much you need to charge at least to break even and not lose money. Then you want to look at what the market is charging plus several other factors, like seasonality, to decide how much you want to charge.” (17:37-17:50)

• “Owning a venue is a great idea when you already understand how the events industry works.” (22:24-22:30)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Apr 07, 2022

Are You Building a Lifestyle Business?

Thursday Apr 07, 2022

“What is the point of having your own business when it's like having a job?” asks host May Yeo Silvers. In today’s episode, May discusses ways you can build your business to fit the lifestyle of your dreams.

According to May, the best way to build a business that supports your desired lifestyle is to set financial goals that align with your personal goals. If you don’t want to work a million hours a week, you will likely need to raise your fees, hire a staff, and attract high-end clients. At the end of the day, if you don’t operate a sustainable business, then there really isn’t a reason to own a business.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of evaluating your goals, increasing your fees, and building a team so you can align your financial and lifestyle goals and operate a sustainable business.

Quotes

• “A lifestyle business is a business that you can blend into the lifestyle that you're trying to build for yourself and your family.” (01:32-01:44)

• “I built my business to where I can show up to work where I want when I want. I am not restricted to a certain schedule, and I am not restricted to showing up to a particular place at a certain time unless I choose to.’ (03:05-03:26)

• “If you're not charging what you're supposed to charge, you're working all these events, and you're not making the amount of money that you want to make, that's a problem.” (15:11-15:18)

• “When you're building a business, you're building a legacy that needs to be sustainable.” (17:36-17:39)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Mar 31, 2022

Can I Be an Event Planner and Event Designer?

Thursday Mar 31, 2022

When it comes to running your business, many event planners wonder whether or not they can both plan and design events. In today’s episode, host May Yeo Silvers answers the question: is it possible to do both event planning and designing and still be successful in your business?

According to May, when you first start your business it is common to wear the hat of both a designer and a planner. However, the busier you get, the easier it will be to focus on what you are best at so it is important to understand which role you prefer. While May does occasionally design events, most of the time she prefers to partner with a designer so she can do what she’s best at… planning!

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for a conversation about the differences between the roles of event planners and designers. Learn more about the importance of figuring out where your passion is so that you can operate a business that focuses on your strengths.

Quotes

• “When you first start your event planning, decorating, or designing business, you actually wear all three hats.” (01:17-01:24)

• “In order to be able to design an event, I educate myself by reading on magazines, looking at different pictures of events, or using Pinterest to get inspired so that I am exposing myself to the different types of event setups.” (05:45-06:05)

• “First find out what type of look you like. So when you piece all of them together, the vision of the event is something that you like. Your ideal clients are some verision of you so what your ideal clients like most likely is what you like as well.” (08:18-08:40)

• “Event designers don't make the decorations, centerpieces, or drapes themselves. They find people who are able to pull all the visions together.” (09:58-10:06)

• “It is good to know exactly how you want to grow your business and what your passion is.” (14:10-14:14)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Mar 24, 2022

How to Attract High End Buyers

Thursday Mar 24, 2022

One of the most common issues that many event planners face is finding clients who are willing to pay for their services. In today’s episode, host May Yeo Silvers shares advice on how to attract top-dollar clients.

According to May, you don’t need to be wealthy to sell to wealthy clients, you just need to know how to think like one. Rather than allowing imposter syndrome to inhibit your success, it is important to do work on your insecurities regarding wealth. As soon as you begin to think and act like you’re wealthy, you will attract high-end clientele.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of expanding your wealth consciousness so you can get rid of imposter syndrome, increase your confidence, and start attracting clients with a champagne budget.

Quotes

• “If you have hesitation to hire an event planner for your own events, then you're attracting people who are also hesitant to pay your fees.” (04:22-04:35)

• “What happens when you're in a conversation where you're unsure? The other person can feel that you're unsure and may feel that you may not be as experienced as you say you are. And they probably wouldn't book you.” (12:46-12:58)

• “The very first inner work that I did was find out why I feel less worthy of myself when I'm talking to someone whom I perceive has more money than me or is more successful than me.” (14:52-15:07)

• “In order for me to understand what a high-end buyer wants and how they think, I realized that I need to start behaving and thinking like one.” (15:47-16:03)

• "I started to expand my wealth consciousness by doing things that make me feel like a wealthy woman.” (18:01-18:10)

• “You don't have to be wealthy to sell to wealthy people, but you have to understand what someone with a champagne budget would pay for.” (21:51-22:03)

• “If you want to grow your income, you have to go to people who can pay for your services.” (25:31-25:37)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Mar 17, 2022

Should I Offer Packages and Publish Them On My Website?

Thursday Mar 17, 2022

When it comes to putting together prices for services, many event planners opt for packages. While offering a standard price for your services can be beneficial, it can also cost you opportunities and money. In today’s episode, host May Yeo Silvers explains why she believes offering packages isn’t the smartest business decision.

According to May, the main reason why event planners offer packages is because they want to know how to properly price their services. While it can sometimes deter unfit clients, May explains that publishing your prices online comes with many disadvantages like lost opportunities, price objections, and even shortchanging your abilities. To better serve her business and clients, May suggests that every event planner gets familiar with how long it will take to complete a task. Once you understand the value of your time, you can create a customized package for every client.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of logging down your hours, and creating a task cheat sheet so you can effectively quote your clients and create individualized packages based on their desires.

Quotes

• “The main reason why a lot of people want to have packages is because they want to know how to price themselves.” (01:50-01:55)

• “When you are new to the industry, it is important to log down your hours.” (03:59-04:03)

• “When you do a package, you're shortchanging yourself and you're opening doors to have a price objection.” (08:30-08:37)

• “When a potential client sees your website and they look at the price of your package, you are not giving them an opportunity to speak with you.” (09:08-09:17)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com