The Unstoppable Eventrepreneur™
Strategy For Goal Setting in the New Year

Strategy For Goal Setting in the New Year

December 1, 2022

As the year comes to an end, it is important to start planning for success in the new year. In today’s episode, host May Yeo Silvers discusses strategies for setting efficient and effective 2023 goals.

 

As we head into 2023, most people are already thinking about what their new year’s resolutions will be. And while most people know what they want to achieve, it often stops there. It is one thing to want to do something and an entirely different thing to actually get it done. To be more effective in achieving your goals, it is important to write things down. Write down your goal, why you want to achieve it, and how you would feel if you did or did not accomplish it. When you have some level of accountability, you are more likely to be successful in what you set out to do.

 

Setting goals is an essential part of being successful. Tune in to learn more about how to set efficient and effective goals for the new year and beyond. 

 

Quotes

• “I think when we set a goal, we have a pretty good idea why we set that goal. However, we just stop there, instead of giving it more thought.” (02:10-02:14 | May) 

• “When you set a goal, it has to be intentional.” (03:20-03:23 | May)

• “When you set a goal, I want you to write it down on paper. Why do you want to set this goal? (04:53-04:59 | May)

• “If you had the same goal before and you didn't achieve it, you have to write down why. Why didn't you achieve that goal when you had it before? What was the hindrance?” (06:55-07:13 | May)

• “You have to envision yourself already at that place of attaining that goal. How does that feel? Does it make you feel good? And then you also have to envision how you would feel if you didn’t attain your goal.” (09:45-10:00 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The Danger Of Learning Too Much

The Danger Of Learning Too Much

November 24, 2022

Are you constantly stuck in a cycle of wanting to learn more and more, but never actually implementing what you are learning? In today’s episode, host May Yeo Silvers talks about the danger of learning too much and how to learn in a more effective way.

 

The danger of learning too much is that the more you learn, the more inadequate you feel. Every time you learn something new, you are faced with how much there still is to learn. That feeling can be very overwhelming and lead you to not actually retain anything you have learned. The best way to learn is to take it step by step. Each time you learn a new thing, implement it. By taking action you will evoke a feeling around that action, and then you are more likely to remember what you learned. Once you’ve taken action on the first step of what you just learned, then you can move onto learning the next step. 

 

If you continually learn new things, but do not actually implement them, you are not actually retaining what you’ve learned. Until you put what you learn into action, it is all just theory. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn about the danger of learning too much and why implementation is vital for effective learning. 

 

Quotes

• “You continue to crave for more new things to learn. So this becomes a pattern, you're constantly in the learning mode. You want to learn more, and more, and more, because every new thing that you learn makes you feel more and more insecure.” (5:35-5:52 | May)

• “I don't want you to get into the mindset of constantly wanting to learn more because the more you learn the more inadequate you feel.” (9:13-9:20 | May)

• “When you implement what you have learned in theory, you are creating an activity, and the activity will create some form of a memory. Okay, because of the experience you get from that activity, so it creates feelings. And that feeling creates emotions. And that's when you will remember better than just words itself.” (10:32-10:57 | May)

• “I'm not asking you to stop learning. I'm asking that every time you learn something, you’ve got to immediately take action to implement what you have learned.” (11:06-11:13 | May) 

• “In order for you to be able to relate to the things that you are learning, you’ve got to implement what you have learned previously. And then, the results are going to give you a better point of reference when you go to learn the next thing.” (14:01-14:19 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

”Feeling” Your Way To Success

”Feeling” Your Way To Success

November 17, 2022

Do you have a dream for yourself but are too afraid to take action? In today’s episode, Host May Yeo Silvers discusses the importance of feeling your way to success.

 

Unfortunately, many people never achieve their goals because they are simply too afraid to imagine themselves as successful. According to May, one of the best things you can do to achieve success is to first imagine yourself already there. Once you have an understanding of what it feels like to be that successful, it will give you the purpose and motivation you need to take actionable steps to get there. 

 

Don’t shut down your dreams before even trying! Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn why manifestation is the first step to living the life of your dreams.

 

Quotes

• “Unfortunately, many people do not allow themselves to imagine because they don't want to feel disappointed if they don't attain their goals. And that's the reason why a lot of people don't even take the leap of faith to start their own business.” (03:38-03:56 | May)

• “If you don't get into the feelings of how it feels to experience your goals, you will lose your motivation and inspiration to take action to work towards it.” (08:33-08:47 | May)

• “Why is manifestation important? Because that vision is going to transport you spiritually into the place that you want to go. And it will feel so real that you can almost taste it.” (11:37-11:50 | May)

• “In order for you to have success in your business, you need to already feel that you are successful.” (14:33-14:41 | May)

• “Unfortunately, a lot of people do not allow themselves to even envision their goals in their head because they already shut down their own dreams.” (15:24-15:33 | May)

• “If you want success, dream like a child. Dream like anything is possible. Because it is.” (15:45-15:50 | May)

• “In order to take action, you have to feel something. If you don't feel anything, there is no purpose. Everything is empty.” (16:22-16:30 | May) 

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The Mindset You Should Have When Using Paid Leads Platforms

The Mindset You Should Have When Using Paid Leads Platforms

November 10, 2022

Do you pay for lead services and wonder why most of them ghost you after you’ve given them your price? In today’s episode, host May Yeo Silvers discusses the process of using a paid leads platform and the mindset you need to have. 

 

While using a paid leads platform, it is important to understand the mindset of the people on the other side. Not only is it an efficient way to receive a bunch of quotes, but the potential client has to spend no time talking to anyone. In fact, their only goal is to price shop from several event planners. And if your quote doesn’t line up with what they’re looking for, they will likely not continue the conversation with you. So rather than wasting your time preparing a proposal for someone who is price shopping with 10 other event planners, it’s better to just play the game.

 

While getting leads off of paid platforms does work sometimes, it is not always a reliable way to source business. Remember to use your social media, go to trade shows, and attend networking events so that you can grow your portfolio organically. Learn more about how to play the game, how Zola differs from other paid lead platforms, and why you should never rely on one way of getting leads.

 

Quotes

• “It's not just efficient, they also don't have to waste time talking to anyone that they don't want to work with.” (04:35-04:47 | May)

• “The majority of people who are on these platforms are shopping based on price. So their first determining factor is price.” (04:59-05:05 | May)

• “If the price that you quote is not what they are willing to pay, then they won’t even take the time to go to your website.” (05:34-05:50 | May)

• “When you are on these types of platforms, play the game. Don't get upset when people ask you what your fee is, and then when you tell them, they just disappear. Don't waste your time sending proposals because they don't have time to read your proposal. They will only want to work with people who immediately share with them a price that fits into their budget.” (10:09-10:34 | May)

• “You have to be patient. But ultimately, you should always spread your methods of getting leads. You want to be able to get organic leads as well. Which means showing up on your social media, taking part in trade shows and attending networking events. You should never just depend on one way of getting leads.” (17:59-18:20 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The One Question You Must Answer to Ensure Success in Your Business

The One Question You Must Answer to Ensure Success in Your Business

November 3, 2022

When you start a business, there are many things you need to do to get it up and running. In today’s episode, host May Yeo Silvers discusses the one question that every entrepreneur needs to ask themselves before they consider starting their own business.

 

The main reason people leave the corporate world is to pursue freedom of their time and finances. While entrepreneurship can be the right way to achieve this, it is never as easy as people think. In fact, during the first few years of opening a business, you will run into many hardships that might encourage you to give up. So to ensure that you find success, May says that you need to understand your purpose and your why. If you cannot answer why it is important that you make this change in your life, it is unlikely that you will find long-term success in your business. 

 

Ultimately, the things that we desire can change based on the sacrifices that we have to make to attain them. So figure out your why, and you can almost guarantee that you will not only survive, but thrive as an entrepreneur. 

 

Quotes

• “Why is it important that you want to make the change to your current way of living now? Because if you all don't know the answer, when you're building your business, you may find that attaining the freedom that you want is not as easy as you think.” (03:10-03:34 | May)

• “While you're building your journey to attain your freedom, there are going to be bumps along the road. And when you hit those bumps, there will be many opportunities for you to give up.” (04:11-04:26 | May)

• “If you do not know why you cannot live without that level of freedom, that means you don't really have a why or a purpose.” (05:55-06:06 | May)

• “Suddenly, something that seems very, very desirable to you can become less desirable and less appealing when you know the sacrifices that you have to make in order to attain it.” (07:08-07:21 | May)

• “Whatever you do in your business has to be created out of inspiration, not obligation.” (11:14-11:22 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The One Thing You Must Do To Attract High-Paying Clients

The One Thing You Must Do To Attract High-Paying Clients

October 27, 2022

Are you curious about the strategies you need to follow to attract high-paying clients? According to host May Yeo Silvers, there is one very important thing every event planner must do if they want their clients to pay top dollar. 

 

After being in the industry for over a decade, May has had to learn how to weed out the clients with champagne taste and a beer budget. She explains that the best way to get high-paying clients is to be able to articulate your worth. Ultimately, a high-paying client will choose to work with someone that they feel is confident in their ability to get the job done, no matter the price. 

 

At the end of the day, if you don’t believe in your value then it will be hard to convince others they should pay you that amount. Once you accept your worth, your potential clients will have no problem paying you top dollar for your services. 

 

Quotes

• “In order for you to start attracting high-paying clients, you have to understand what a high-paying client needs.” (01:41-01:50 | May)

• “Knowing your worth is one thing. Feeling, valuing, and articulating that worth is the part that I think the majority of the people struggle with.” (02:32-02:48 | May)

• “If you don't believe in how much you should be paid and you can’t confidently articulate that, that's the reason why you're not attracting high-end clients.” (06:16-06:28 | May)

• “A high-end buyer will never ever pay someone who wants to charge a high ticket but cannot confidently articulate the number that they want to be paid.” (09:47-10:02 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The Missing Link Between Having an Events Certification & Building a Thriving Business

The Missing Link Between Having an Events Certification & Building a Thriving Business

October 20, 2022

Many people believe that in order to have a good event planning business, they should get as many certifications as possible. And while it is beneficial to have knowledge and specific skill sets, host May Yeo Silvers can’t help but notice that people spend a lot of time and money investing in these certifications just to be able to utilize them in the real world. In today’s episode, May explains the missing link between having certifications and building a sustainable business. 

 

According to May, being knowledgeable about how to plan enticing events is only half of the equation. If you have all of this knowledge, but don’t know how to MARKET it properly, then your business will not make any money. The other half to running a profitable business is knowing how to generate leads and then turn them into paying customers. To continue running her own successful events companies, May spends the majority of her time building her customer base and uses the time that’s left to plan events. 

 

At the end of the day, you can be the best event planner, but if you don’t know how to effectively market yourself and close leads, you will not have a profitable business. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of focusing on sales and business development so that you can utilize your talent and plan events that will continue to make you money. 

 

Quotes

• “What I'm seeing among these people who have invested a lot of money in taking all these classes is that they aren’t applying the skills they have learned.” (03:45-03:59 | May)

• “You can be the best decorator or event designer, but if you don't know how to sell, you don't know how to build a business. And it won’t go anywhere.”  (04:37-04:45 | May)

• “You actually learn more by doing it on the job.” (08:50-08:55 | May)

• “80% of the time, I’m building my sales pipeline. And the other 20% I’m actually using my knowledge to plan events.” (11:37-11:45 | May)

• “If you want to invest in yourself and your business, you shouldn’t spend all the money on just learning technical skills. You should focus a lot more of your time and money on business development.” (13:41-13:57 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Mindset About Building a Team

Mindset About Building a Team

October 13, 2022

Thinking about expanding your business and building a team can be an intimidating part of owning a business. When you first began your business, you probably started it because of your passion. And while it may have started off good with just you, any business that intends to make more money will need to hire a strong and like-minded team. In today’s episode, host May Yeo Silvers shares with listeners the ins and outs of building your dream team.

 

When people think about the concept of building a team, they often begin to add up all of the expenses. Between the hiring process, training, and providing adequate compensation, putting together a team can seem time-consuming. While there is no easy way around some of this, May explains that you must shift your mindset and focus on the bigger picture. What are the roles and responsibilities that you need to fill? And how are you going to put together a compelling compensation plan? At the end of the day, when you hire a trustworthy team, you will free up more of your time to build your customer pipeline to make more money. 

 

Whatever your end goals are, you will go farther with the right team beside you. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of building a team, the difference between contractors and employees, and how to find your A-team so that you can grow and scale your business to meet your goals. 

 

Quotes

• “I have a network of people whom I have built a relationship with who can execute events for me and I don't have to be there. But I still make the money.” (06:18-06:32 | May)

• “I'm very careful about who I work with and who I decide to hire to do my events. And my contractors do such a great job my clients will continue to do events with me.” (08:18-08:32 | May) 

• “First, we need to shift our mindsets about building a team. Do not let the word “team” scare you.” (11:01-11:07 | May)

• “You have to know what roles you need to fill in, the responsibilities that go with it, what a compelling and fair compensation package is,  and what things will attract people to your employee value proposition.” (12:59-13:14 | May)

• “Having a team is not a cost center if you know how to monetize your team and calculate the return on investment.” (14:37-14:52 | May)

• “I want you to understand that when you hire someone, it is not your responsibility to support the lifestyle of the person that you want to hire.” (18:39-18:44 | May)

• “When you are building a team, you're building a movement of people who support you, your mission, your vision, your team culture, your values, and the impact that you're giving to your clients.” (19:41-19:54 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Having Many Clients Doesn’t Mean You Have a Thriving Business

Having Many Clients Doesn’t Mean You Have a Thriving Business

October 6, 2022

“Just because you have a lot of clients, does not mean that your business is thriving,” explains host May Yeo Silvers. In fact, you could have a lot of client’s and still not be living your desired lifestyle. In today’s episode, May discusses the qualities of a successful and thriving business owner.

 

According to May, many new event planners fall for the idea that in order to make money, they need to book as many clients as they can. While it is definitely good to have a steady flow of clients, it is more important to focus on the quality of them. Before you decide to take on a new lead, May says you must ask yourself what your return on investment will be. If you are working every hour of every day just to make 100k, you might want to reconsider how you structure your business. When you are more efficient in your business plan and marketing strategies, you will likely find clients who will pay you the hourly rate that you deserve. 

 

At the end of the day, the goal of owning your own business is to live a lifestyle that suits you best. But in order to do this, you must be savvy in the way you handle clients and run your business. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of setting an hourly rate that keeps clients coming but allows you to live financially free. 

 

Quotes

• “The question that you should be asking yourself is ‘how much money am I making from each client?’” (02:07-02:17 | May)

• “There is no point to booking so many clients, and working so many events, but making the same money as another business owner who makes the same amount of money as you, but is working much less.” (05:09-05:23 | May)

• “Every time you take a lead, you have to ask yourself, ‘What is the potential revenue I'm going to get from this client? And what is my return on investment?’” (07:55-08:10 | May)

• “You need to pay attention to your numbers, not to the vanity matrix of ‘Oh, I have a lot of clients.’ I don't care if you have a lot of clients. All I care about is how much are you making and keeping.” (16:48-17:05 | May)

• “Do not confuse a thriving business as one that has a lot of clients. No, a thriving business is one that has clients that have a high yield value and a CEO who knows how to calculate their worth.” (18:28-18:40 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Is Your Client ”Coachable?”

Is Your Client ”Coachable?”

September 29, 2022

Are your clients not giving you the information you need to plan their events within an orderly timeline? According to host May Yeo Silvers, not communicating realistic timing expectations will negatively impact you, the client, and the event itself. In today’s episode, May helps listeners learn how to manage their clients successfully to avoid any unnecessary consequences of poor planning.

 

As event planners, it’s normal not to want to seem pushy or rude. However, it’s essential to be clear with your clients about what you need and when so that nothing important goes by the wayside. If you let your clients know how you work and your expectations of them, you can ensure that you have the partnership needed to do your job. Since the event results ultimately reflect on you, you must create an accountability timeline for you and your clients to follow.

 

For you to do your job, your clients need to do theirs. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how to “coach” your clients into fulfilling their end of milestone planning. 

 

Quotes

• “Lack of planning at your end does not constitute an emergency at my end.” (1:46-1:52 | May)

• “When I say how coachable your client is, it's not you coaching the client per se. It's more about from the very beginning when you're qualifying your potential client. You have to be totally honest with yourself and ask yourself this question. After your interaction with the potential client, do you think that you are a good fit for them, and they're a good fit for you? When do I ask if you are a good fit for them? Are they a good fit for you? I'm not talking about whether are you able to do what they asked you to do. Do you have the capability to do what they ask you to do? It goes beyond that.” (2:50-3:38 | May) 

• “I manage the client. I do not let the client manage me.” (8:18-8:22 | May)

• “You have to hold yourself accountable by ensuring that you check your timeline week after week. And you also have to have a system where you set a reminder to chase the information from your client.” (11:20-11:37 | May)

• “What your clients can expect from you is important, but what you need from them is equally important. Planning an event is a partnership.” (18:03-18:14 | May) 

• “Vendors and venues appreciate planners who have a handle of their client.” (20:01-20:07 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

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