The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 29, 2022

Is Your Client ”Coachable?”

Thursday Sep 29, 2022

Are your clients not giving you the information you need to plan their events within an orderly timeline? According to host May Yeo Silvers, not communicating realistic timing expectations will negatively impact you, the client, and the event itself. In today’s episode, May helps listeners learn how to manage their clients successfully to avoid any unnecessary consequences of poor planning.

As event planners, it’s normal not to want to seem pushy or rude. However, it’s essential to be clear with your clients about what you need and when so that nothing important goes by the wayside. If you let your clients know how you work and your expectations of them, you can ensure that you have the partnership needed to do your job. Since the event results ultimately reflect on you, you must create an accountability timeline for you and your clients to follow.

For you to do your job, your clients need to do theirs. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how to “coach” your clients into fulfilling their end of milestone planning.

Quotes

• “Lack of planning at your end does not constitute an emergency at my end.” (1:46-1:52 | May)

• “When I say how coachable your client is, it's not you coaching the client per se. It's more about from the very beginning when you're qualifying your potential client. You have to be totally honest with yourself and ask yourself this question. After your interaction with the potential client, do you think that you are a good fit for them, and they're a good fit for you? When do I ask if you are a good fit for them? Are they a good fit for you? I'm not talking about whether are you able to do what they asked you to do. Do you have the capability to do what they ask you to do? It goes beyond that.” (2:50-3:38 | May)

• “I manage the client. I do not let the client manage me.” (8:18-8:22 | May)

• “You have to hold yourself accountable by ensuring that you check your timeline week after week. And you also have to have a system where you set a reminder to chase the information from your client.” (11:20-11:37 | May)

• “What your clients can expect from you is important, but what you need from them is equally important. Planning an event is a partnership.” (18:03-18:14 | May)

• “Vendors and venues appreciate planners who have a handle of their client.” (20:01-20:07 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 22, 2022

Watch Out for That Victimhood Mindset

Thursday Sep 22, 2022

Do you let your current reality affect how you approach your business and your life? According to host May Yeo Silvers, having that mindset turns you into a victim in your own life. In today’s episode, May warns listeners the dangers of having what she likes to call, a “victimhood mindset.”

While there may be things in your life that make achieving your goals a little more difficult, it doesn’t mean that it can’t change. According to May, when we allow ourselves to think this way, it means we have already allowed ourselves to be defeated. Rather than blaming outside sources, it is more effective to take accountability and understand that we can make things happen for ourselves.

At the end of the day, if you don’t have control of your life it will be hard to find success. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how to reshape your mindset, so that you can find the happiness and success that you’ve always dreamed of.

Quotes

• “In my perspective, the reality is if you're not getting any momentum it is because you're letting all of your circumstances, which may be your current reality beat you. You are letting your current reality control your faith and control your destiny.” (06:23-06:42 | May)

• “There are things that you can do to change your reality. The question is, are you willing to make the effort and the sacrifices to take control of your life?” (07:43-07:59 | May)

• “When you lack control or don’t want to make the effort to gain back control, you become the victim of your circumstances.” (09:10-09:20 | May)

• “When you think, ‘my circumstances are very different from yours. Therefore, I'm not able to be as successful as you,” you are claiming victimhood.” (09:27-09:39 | May)

• “Instead of blaming the circumstances or blaming others, how about taking some accountability and understanding that you can make things happen for yourself.” (11:02-11:20 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 15, 2022

The First and Last Dollar Amounts Are What Your Lead Will Remember

Thursday Sep 15, 2022

Have you ever been ghosted by a lead after sending over a proposal? According to host May Yeo Silvers, the first and last dollar amounts are the only thing your clients will remember. In today’s episode, she explains why all event planners must use caution when they are quoting their prices.

Most potential clients will want to know how much it is going to cost them to plan an event. And while it may be easy to give a ballpark number, it is important to understand that a client is going to recognize the first number you give them as a final price. To avoid any price objections, or loss of business, May explains that you need to have a conversation with your client about what their final price is going to be before you send them a proposal. When a lead clearly understands the cost of your fee, supplies, and set up and tear down is, they are less likely to ghost you.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of price transparency so that you can turn your proposals into revenue.

Quotes

• “When a potential client asks you what your fee is after they have told you their vision of the event, don’t expect them to understand that your fee is just for your time.” (07:19-07:30 | May)

• “When you send a proposal over without explaining FIRST what your fee is going to cover and without explaining how much their vision is going to cost, your potential client is just going to assume the very first number that they hear is the number they will see on the proposal.” (08:25-08:49 | May)

• “You need to prepare the potential client that your fee may go up or down depending on their final selections.” (10:07-10:20 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 08, 2022

May’s Learnings From Her Past Events

Thursday Sep 08, 2022

Throughout her years of work, host May Yeo Silvers has encountered just about every situation. Good or bad, every event May has planned has been an opportunity for her to improve the way she runs her business. In today’s episode, May takes listeners on a journey from her past to share some of the things she has learned along the way.

May first shares an example of a time when she and her team had to deal with an unruly client. No matter what they did or said, this client was determined to make the situation terrible. Rather than letting her get to them, May told her team to focus on doing what they do best: running a successful event. In the end, you can’t always predict or control how things are going to turn out, but you can still show up as the best version of yourself and make the most of every situation.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of rolling with the punches, having a positive attitude, and letting every experience be of value to you and your business.

Quotes

• “What is the point of arguing with someone who is unreasonable? What is the point of focusing on our anger and frustrations if a client is not able to receive what we have to say? So I tell my team to listen with an empathetic ear and heart.” (06:06-06:22 | May)

• “For every single contract that I negotiate for my client, I always negotiate with a worst-case scenario mentality.” (09:30-09:40 | May)

• “We can't fight Mother Nature so what is the point of getting upset and getting your client upset that the ‘perfect-picture ceremony’ didn't turn out the way they wanted? You have to roll with the punches.” (13:37-13:49 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 01, 2022

People Pleasing is a Self-Sabotaging Act

Thursday Sep 01, 2022

As humans, we all want to be liked. However, if pleasing others hinders our business, sense of self, or well-being, we must reevaluate. Today, host May Yeo Silvers lays out how to move past our people-please tendencies that get in the way of our own goals.

May has repeatedly seen people lose who they are to make others happy, but if you’re a business owner who does this, you may lose out financially. As much as we want to do right by our clients, that should not mean that we have to lower our prices or alter how we work when we invest so much of our time and effort into our work. Instead, be clear about your operations and deliverables because it’s much more important to attract the right people than the wrong people at the cost of ourselves.

Although no one wants to be judged, remember that always putting others above yourself is a self-sabotaging act. Tune into this week’s episode of The Unstoppable Eventrepreneur for concrete examples of people-pleasing in both business and relationships and what you can do to stop being afraid of saying what you want.

Quotes

• “Self-development is a constant learning experience and work that I do every single day.” (2:49-2:58 | May)

• “It is normal to want to be a people pleaser. But if it hinders who you are as a person and as a business owner, it is going to cost you financially, emotionally, mentally, and physically.” (3:06-3:36 | May)

• “I’m not afraid to let the client know this is how I work, why I work this way, and the results I can deliver. I'm not afraid to be a straight shooter. There's a difference between being rude versus being clear.” (10:38-10:54 | May)

• “It's important to attract the people you want to work with. But it’s equally important to repel the people you don't want to work with. So by being who you truly are and expressing your thoughts, opinions, and personality, you will connect with people who are your people.” (15:09-15:36 | May)

• “You can't control what people think, say, and feel about you. But you can control how you feel, what you think and say, and how you can be a better person in the long run.” (20:05-20:18 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 25, 2022

Family Does Not Compete With Your Business and Vice Versa

Thursday Aug 25, 2022

As host May Yeo Silvers has grown her Facebook community, she has had the opportunity to help many aspiring event planners open and grow the business of their dreams. However, among the many people she has talked to, the number one reason why people put their business on hold is due to family. While family is the most important thing, May explains that it’s possible to run a successful business and still prioritize your loved ones.

No matter where you are in life, you will always have obligations to someone or something outside of your business. But to be a successful business owner, your personal and work lives should never have to compete with each other. In fact, if you learn how to set boundaries and manage your time, everything on your schedule should be doable. May explains that the success of your business relies on two things: the communication between you and your inner circle, and your ability to maintain your schedule. When you know exactly how much time you can spend working on your business, there is no reason you can’t still spend quality time with your family.

In the end, to be a successful eventrepreneur, you must find the balance between your personal life and your business. Join May for an enlightening conversation on communication and time management so that you can stop putting your dreams on hold.

Quotes

• “I deliberately have to be mindful that I always put my family first because first, I'm a workaholic. Second, I really love what I do. And third, I am emotionally and physically invested in my business and in my clients.” (04:24-04:45 | May)

• “The people that I've spoken to have shared with me that they put their dreams of having an events business on hold for an indefinite period of time because they put family first.” (05:38-05:50 | May)

• “In life you will always have obligations to somebody or something, but there should never be a competition. Because if you have learned how to manage your thinking, your emotions, that means everything on your schedule has its allotted time.” (07:12-07:40 | May)

• “If your perception of how you split your time is unfair, then something has to change.” (08:56-09:00 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 18, 2022

Perception is Everything

Thursday Aug 18, 2022

When it comes to the content that you post online, you want every potential client to gain a positive perspective of you and your services. To appeal to high-end customers, you must consider the context of your content. In today’s episode, host May Yeo Silvers discusses the importance of perception, and how to create an impression that will attract the right customers.

A picture can indeed paint a thousand words, especially online. So when it comes to your online image, May explains that you want to create a perception that does two things: show your customers that your services are luxurious, and communicate to them that only you have the expertise and resources to provide them with their dream event. In addition to your pictures and videos, you want to be mindful of the word choice that goes with them. Rather than using phrases like “budget-friendly,” tailor your content to look professional and high-end because you get one chance to make a lasting first impression.

At the end of the day, the market will perceive whatever you want it to perceive so it is important to strengthen the delivery of your message. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how you can build an online presence that leaves customers with a perception of exceptional events.

Quotes

• “The market will perceive whatever you want it to perceive.” (01:05-01:11 | May)

• “When people are scrolling through their social media and they come across a picture of your work, a perception of value is created.” (02:45-02:56 | May)

• “Pictures can paint a thousand words, but we also have to look at the words that you use. Anything that gives a perception that you will work with any prices, or you are very reasonably priced, will give a perception that a client can bargain with you.” (10:28-11:02 | May)

• “Instead of trying to attract customers by using price as a bait, you're going to want to attract them by evoking their emotions. Show them why they need to work with you by bringing attention to how much time they can save and what exactly the value is that you can bring to them.” (12:14-12:32 | May)

• “You need to create a radiant perception so when people see your work, they know you’re not cheap, but you are worth it because the work that you do is exceptional.” (13:09-13:19 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 11, 2022

Does The Market Rate Affect How Much You Should Charge For Your Services?

Thursday Aug 11, 2022

Does the market rate in your area affect how much you should be charging for your services? According to host May Yeo Silvers, answering this question is more complicated than it may seem. In reality, the answer is both yes and no. However, in today’s episode, May warns listeners about the dangers of setting your prices based on the market rate.

Before you make the decision to lower your prices, it is important to understand that in the event planning space, the market rate is largely based on false data. May explains that an estimated 50 to 75% of event planners don’t know how to properly price their services and instead rely on the market rate to set their prices. To get a more accurate idea of what your prices should be, May explains that you must consider other factors such as your operational costs, income goals, and how many hours you are okay with working.

At the end of the day, your business needs a profit to survive so it is important that you are charging accordingly. Tune into this week’s episode of The Unstoppable Eventrepreneur™ for a reminder on how to calculate your hourly rate so that you can make a sustainable living without working yourself into burnout.

Quotes

• “There are a lot of event planners out there who don’t have any idea how much to charge.” (03:00-03:05 | May)

• “The market rate is false data unless you are in an environment where everybody knows what they're doing in terms of their business finances, and they are able to come up with a rate that can yield them profit at the end of each year.” (03:44-04:03 | May)

• “Does the market rate actually depict how you should charge? Not really. But it's good to know what is going on, especially if you have been under-charging yourself.” (09:56-10:07 | May)

• “If you want to have a sustainable and thriving business, your income coming in has to be more than your costs going out.” (11:01-11:12 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 04, 2022

The Power of Desire Combined with Conviction Equals Reality

Thursday Aug 04, 2022

Do you have desires but don’t know how to turn them into reality? According to host May Yeo Silvers, this is a common theme among most adults. In a society that tries to prohibit adults from dreaming, it can be hard to go after what you truly want. But with conviction and inspired action, you can achieve everything you’ve ever wanted and more.

As children, it is easy to go after our desires with full force. But as we grow older, society conditions us to feel guilt, shame, and embarrassment to dream big and ask for more. However, if we can understand what truly drives our desires, we are more likely to take the necessary steps to turn them into our reality.

Without action, our desires will just stay a figment of our imaginations. So tune into this week’s episode of The Unstoppable Eventrepreneur™ to hear a client success story and how you too can turn your dreams into success.

Quotes

• “If you really want something, and you're convinced that ‘something’ is the only thing you want, you will take inspired actions to make it a reality.”

• “It all starts with your desires and what you want. And then they are fueled by the conviction of why you want it. And then you will take inspired actions and do activities that are aligned with you reaching the fulfillment of that desire. And then, it becomes your reality.” (02:22-02:49 | May)

• “Unfortunately, we have been conditioned as adults not to be dreamers.” (09:48-09:55 | May)

• “The power of desire combined with conviction equals your reality.” (18:38-18:42 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com