The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 25, 2022

Family Does Not Compete With Your Business and Vice Versa

Thursday Aug 25, 2022

As host May Yeo Silvers has grown her Facebook community, she has had the opportunity to help many aspiring event planners open and grow the business of their dreams. However, among the many people she has talked to, the number one reason why people put their business on hold is due to family. While family is the most important thing, May explains that it’s possible to run a successful business and still prioritize your loved ones.

No matter where you are in life, you will always have obligations to someone or something outside of your business. But to be a successful business owner, your personal and work lives should never have to compete with each other. In fact, if you learn how to set boundaries and manage your time, everything on your schedule should be doable. May explains that the success of your business relies on two things: the communication between you and your inner circle, and your ability to maintain your schedule. When you know exactly how much time you can spend working on your business, there is no reason you can’t still spend quality time with your family.

In the end, to be a successful eventrepreneur, you must find the balance between your personal life and your business. Join May for an enlightening conversation on communication and time management so that you can stop putting your dreams on hold.

Quotes

• “I deliberately have to be mindful that I always put my family first because first, I'm a workaholic. Second, I really love what I do. And third, I am emotionally and physically invested in my business and in my clients.” (04:24-04:45 | May)

• “The people that I've spoken to have shared with me that they put their dreams of having an events business on hold for an indefinite period of time because they put family first.” (05:38-05:50 | May)

• “In life you will always have obligations to somebody or something, but there should never be a competition. Because if you have learned how to manage your thinking, your emotions, that means everything on your schedule has its allotted time.” (07:12-07:40 | May)

• “If your perception of how you split your time is unfair, then something has to change.” (08:56-09:00 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 18, 2022

Perception is Everything

Thursday Aug 18, 2022

When it comes to the content that you post online, you want every potential client to gain a positive perspective of you and your services. To appeal to high-end customers, you must consider the context of your content. In today’s episode, host May Yeo Silvers discusses the importance of perception, and how to create an impression that will attract the right customers.

A picture can indeed paint a thousand words, especially online. So when it comes to your online image, May explains that you want to create a perception that does two things: show your customers that your services are luxurious, and communicate to them that only you have the expertise and resources to provide them with their dream event. In addition to your pictures and videos, you want to be mindful of the word choice that goes with them. Rather than using phrases like “budget-friendly,” tailor your content to look professional and high-end because you get one chance to make a lasting first impression.

At the end of the day, the market will perceive whatever you want it to perceive so it is important to strengthen the delivery of your message. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how you can build an online presence that leaves customers with a perception of exceptional events.

Quotes

• “The market will perceive whatever you want it to perceive.” (01:05-01:11 | May)

• “When people are scrolling through their social media and they come across a picture of your work, a perception of value is created.” (02:45-02:56 | May)

• “Pictures can paint a thousand words, but we also have to look at the words that you use. Anything that gives a perception that you will work with any prices, or you are very reasonably priced, will give a perception that a client can bargain with you.” (10:28-11:02 | May)

• “Instead of trying to attract customers by using price as a bait, you're going to want to attract them by evoking their emotions. Show them why they need to work with you by bringing attention to how much time they can save and what exactly the value is that you can bring to them.” (12:14-12:32 | May)

• “You need to create a radiant perception so when people see your work, they know you’re not cheap, but you are worth it because the work that you do is exceptional.” (13:09-13:19 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 11, 2022

Does The Market Rate Affect How Much You Should Charge For Your Services?

Thursday Aug 11, 2022

Does the market rate in your area affect how much you should be charging for your services? According to host May Yeo Silvers, answering this question is more complicated than it may seem. In reality, the answer is both yes and no. However, in today’s episode, May warns listeners about the dangers of setting your prices based on the market rate.

Before you make the decision to lower your prices, it is important to understand that in the event planning space, the market rate is largely based on false data. May explains that an estimated 50 to 75% of event planners don’t know how to properly price their services and instead rely on the market rate to set their prices. To get a more accurate idea of what your prices should be, May explains that you must consider other factors such as your operational costs, income goals, and how many hours you are okay with working.

At the end of the day, your business needs a profit to survive so it is important that you are charging accordingly. Tune into this week’s episode of The Unstoppable Eventrepreneur™ for a reminder on how to calculate your hourly rate so that you can make a sustainable living without working yourself into burnout.

Quotes

• “There are a lot of event planners out there who don’t have any idea how much to charge.” (03:00-03:05 | May)

• “The market rate is false data unless you are in an environment where everybody knows what they're doing in terms of their business finances, and they are able to come up with a rate that can yield them profit at the end of each year.” (03:44-04:03 | May)

• “Does the market rate actually depict how you should charge? Not really. But it's good to know what is going on, especially if you have been under-charging yourself.” (09:56-10:07 | May)

• “If you want to have a sustainable and thriving business, your income coming in has to be more than your costs going out.” (11:01-11:12 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 04, 2022

The Power of Desire Combined with Conviction Equals Reality

Thursday Aug 04, 2022

Do you have desires but don’t know how to turn them into reality? According to host May Yeo Silvers, this is a common theme among most adults. In a society that tries to prohibit adults from dreaming, it can be hard to go after what you truly want. But with conviction and inspired action, you can achieve everything you’ve ever wanted and more.

As children, it is easy to go after our desires with full force. But as we grow older, society conditions us to feel guilt, shame, and embarrassment to dream big and ask for more. However, if we can understand what truly drives our desires, we are more likely to take the necessary steps to turn them into our reality.

Without action, our desires will just stay a figment of our imaginations. So tune into this week’s episode of The Unstoppable Eventrepreneur™ to hear a client success story and how you too can turn your dreams into success.

Quotes

• “If you really want something, and you're convinced that ‘something’ is the only thing you want, you will take inspired actions to make it a reality.”

• “It all starts with your desires and what you want. And then they are fueled by the conviction of why you want it. And then you will take inspired actions and do activities that are aligned with you reaching the fulfillment of that desire. And then, it becomes your reality.” (02:22-02:49 | May)

• “Unfortunately, we have been conditioned as adults not to be dreamers.” (09:48-09:55 | May)

• “The power of desire combined with conviction equals your reality.” (18:38-18:42 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 28, 2022

Questions to Ask Yourself Before You Decide to Become an Entrepreneur

Thursday Jul 28, 2022

Even though most businesses fail within the first few years, many people still fantasize about the idea of becoming an entrepreneur. They dream of owning their own business, making as much money as they want, and living a lifestyle that is determined 100% by them. While entrepreneurship can be a path to personal freedom, it isn’t for the faint of heart. In today’s episode, host May Yeo Silvers discusses the important questions anyone needs to ask themselves before they make the decision to start their own business.

Whether you want to exit the corporate world, or you have an idea you’ve been dying to share with the market, you must first determine whether or not entrepreneurship is for you. Before jumping head first into your business, you need to come to terms with the fact that owning a business comes with a lot of sacrifice. While you may see entrepreneurs boast about their luxury lifestyles, May explains that doesn’t happen overnight. So you really need to ask yourself if you are comfortable sacrificing your personal time, money, and resources to make your business a success. In addition, there are certain characteristics that all successful entrepreneurs exhibit. Do you have the grit to forfeit a regular paycheck? Are you okay with taking risks even if the outcome is negative? If you answer no to any of these questions, entrepreneurship may not be the path for you.

Above all else, every entrepreneur needs to know their “why” because that is what will motivate you to success. By taking some time to ask yourself these essential questions, you can clarify your decision about opening a business and potentially save yourself a lot of time, money, and heartache.

Quotes

• “The survival rate of a new business is very short-term if you do not spend some time soul searching, deep thinking, and questioning of why you want to have the business in the first place.” (01:45-02:03 | May)

• “To really understand the end goal of having your own business, you need to ask yourself what does it mean to have your own business?” (04:50-04:56 | May)

• “You see many photos on Instagram, Facebook or Tik Tok of people sipping their pina coladas, by the beach, flying first class, going into exotic venues for vacations. But that does not happen overnight. Before they are drinking the pina colada, they are drinking a lot of coffee for those late nights. They need to work those hours to make that money in order to live that desired lifestyle.” (07:56-08:35 | May)

• "What do I mean by the attitude of a business owner? That means you are willing to take risks with no guaranteed results. If you want guaranteed results, that means you want a guaranteed paycheck. Which means you should go work for someone and not yourself.” (11:24-11:38 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 21, 2022

Discipline in Your Business Comes From the Discipline in Your Personal Life

Thursday Jul 21, 2022

As a business owner, discipline in your personal life transcends into your business. Although many believe these two worlds should be separate, they often intermingle. In today’s episode, host May Yeo Silvers discusses how discipline personally and professionally connects and how to ensure that you are consistent enough to succeed.

According to May, having the discipline to eat well, exercise, and perform other healthy habits daily will lead to your physical and mental well-being. If you can have a consistent routine in your personal life, you will have the ability to have discipline towards your business. Ultimately, if you commit to every area of your life, you will be able to have a stronger mindset to work past your obstacles and get to your desired results.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of discipline, the benefits of routine, and how everything difficult can get easier over time.

Quotes

• “How you think and react is going to transcend to the different decisions and scenarios that you will face in your business.” (1:38-1:48 | May)

• “The discipline to do it every day depends on how important you think it is for you.” (6:03-6:10 | May)

• “How you do one thing is how you do everything. And I'm a firm believer in that.” (13:48-13:53 | May)

• “The discipline of your mind is going to depict the discipline of your actions. Which is going to shape your routines and habits.” (16:44-16:59 | May)

• “If you take a look at very successful CEOs, very successful business owners, they all have one thing in common. They have discipline.” (18:29-18:37 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 14, 2022

The Vacation Blues of Small Business Owners

Thursday Jul 14, 2022

Whether you’re an event planner or a small business owner, vacations can bring out a lot of workplace anxiety. After spending a much-needed vacation visiting friends and family in Singapore, host May Yeo Silvers couldn’t help but feel these vacation blues herself. In today’s episode, May discusses how entrepreneurs can go in and out of vacation mode in a way that is good for them, their loved ones, and their businesses.

According to May, business owners need to know that their businesses will not disappear overnight when they take a vacation. But once you get over your work anxiety and into vacation mode, it’s essential to know when you need to switch back and focus on your work. Ultimately, entrepreneurs need to develop balance in their lives to be stronger leaders for their businesses to thrive.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about small business owners’ vacation blues, switching off your work engine, and why everyone needs balance to succeed.

Quotes

• “I know that I couldn't be a 100% stay-at-home mom. I need to have something that I can call my own.” (6:48-6:54 | May)

• “In reality, for your business to thrive, you need to eat, sleep, breathe,and think about your business. But there has to be a balance.” (7:45-7:56 | May)

• “You need to go away to take good care of yourself so that you can come back as a stronger human being mentally and emotionally and serve everyone better, including yourself.” (8:26-8:38 | May)

• “Business is not either you go full force, or nothing. There needs to be a good balance of taking care of yourself and going full force.” (10:54-11:04 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 07, 2022

The Biggest Obstacle to Achieving Success in Your Business

Thursday Jul 07, 2022

As event planners, taking as many classes as possible may seem necessary to expand your business. However, May has not seen the constant student mentality pay off for many industry professionals. In today’s episode, host May Yeo Silvers discusses how not to let your continuous searching for the answers hinder your success.

According to May, there’s always a reason you can give yourself for why you’re not more successful. Whether you think you don’t have the education, money, or resources, you always have the power to improve. Instead of constantly learning, May tells her listeners to apply their knowledge and allow themselves the opportunity to grow.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the biggest obstacles to your success, learning vs. application, and how you are your biggest asset.

Quotes

• “What’s more important than learning is the constant mode of applying what you have learned and evaluating your results after applying what you have learned.” (3:13-3:28 | May)

• “Perfection only comes when you refine yourself with what you have learned and constantly audit your progress to see how you can be better.” (10:49-11:00 | May)

• “Don't let anyone tell you you're not good enough. The skills and the techniques you can learn, those are your arsenals. But your biggest arsenal is you.” (11:32-11:43 | May)

• “Stop being in your own way. Stop being so hard on yourself. We all start from the same point.” 14:58-15:09 | May)

• “Entrepreneurship is not for everyone. That's why there's only 1% making the money that the other 99% are trying to make.” (18:35-18:42 | May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jun 30, 2022

Don’t Expect Other People to Understand or Live Up to Your Expectations

Thursday Jun 30, 2022

If you’re an event planner, it may be frustrating when your clients don’t share your vision. However, the best event planners understand that their job is to listen to their clients’ needs. In today’s episode, host May Yeo Silvers discusses how to not expect others to live up to your expectations.

According to May, it is the event planner’s duty to elevate an event, but not at the cost of your clients’ wishes. Although you may want to make an event look as beautiful as possible, it’s important to understand that other people may have a different idea of what an amazing event needs. Instead of ignoring your client’s wants in favor of your own, May tells the listeners to not force feed their vision onto anyone, but rather respect people’s individual priorities.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about managing your expectations, why event planners have higher standards, and how to accept that not everybody wants what you want.

Quotes

• “We get so excited that all we care about is the vision in our head, and we stop paying attention to what the client really wants.” (4:19-4:28) May)

• “The best event planner is an event planner who truly understands your clients’ priorities and vision. Your job is to inspire them and elevate the event. But your most important job is to listen to your clients’ needs and really understand what they really want.” (9:19-9:39) May)

• “I can't force feed people what my version of a best life is. I need to tell myself that not everybody wants what I want.” (12:06-12:17) May)

• “We don't know what is the best for anyone. So as a service provider, all we can do is to pay close attention to what each client’s wants, needs, and priorities are.” (13:42-13:55) May)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com