The Unstoppable Eventrepreneur™

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023

FB private group: https://www.facebook.com/groups/events4anyone

For more information about our virtual Passion To Profit Workshop on September 13-14 2023: How To Attract Your Ideal Clients & Book Them, click on this link to register:

If you want the FULL EXPERIENCE, for only $37, you get an ADDITIONAL bonus of a pricing video tutorial that teaches you how to price for profit PLUS a pricing calculator with embedded formulas where you can input your numbers and calculate your fees.

Click this link to access your FULL EXPERIENCE for the workshop:

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023-free-37

Podcast production and show notes provided by HiveCast.fm

Thursday Sep 07, 2023

Should You Charge a Consultation Fee?

Thursday Sep 07, 2023

Should you be charging a consultation fee? In today's episode, the question of whether to charge a consultation fee is explored by host May Yeo Silvers. This topic can be quite divisive in the business world, with some advocating for fees and others against it. May firmly stands on the side of not charging for discovery calls, BUT charge for consultations, which most people often confuse the two. Discovery calls are for you to find out more details about what your potential clients need help with and determine if you have the capability and bandwidth to help them. Consultation calls are for you to CONSULT AND SHARE PROFESSIONAL ADVICE, hence, you should charge a consultation fee.

The best way to grow a business is to build a safe and trustworthy relationship with your potential clients. Because when people can trust you, they are more likely to invest into your services. For example, May draws inspiration from successful business models like Costco, which uses the concept of free samples to attract and engage customers. And for event planners, the easiest way to input this strategy into your own business is by providing free content through newsletters, videos, and social media posts.

Ultimately, the decision to charge a consultation fee depends on your business model, expertise, and client base. But May’s approach aims to create a strong foundation for attracting and converting clients without tripping over a thousand dollars to pick up a dollar by charging a “consultation fee”.

Quotes

• "To make people part with their hard earned money and want to work with you, you have to create an environment that it is safe for them to invest in you." (2:08 | May)

• "Giving away something for free is a good way to close the gap of trying to get this person to pay me to fulfill a service. It can make it easier for me to convert a lead into a paying client." (4:06 | May)

• "I like being able to learn from within my own industry and also learn from people from other industries to see what they have done and see how I can customize it and implement it in my own events business." (6:13 | May)

• "When people pay a consultation fee, they expect you to show that you are legit." (33:45 | May)

• "If you have nothing to show in the digital world or your local market, you should not consider charging a consultation fee. Build a presence, share free content, and create goodwill before asking for payment." (34:27 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

Podcast production and show notes provided by HiveCast.fm

TikTok: @mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 31, 2023

How Doing Physical Activity in Your Daily Life Affects the Success of Your Business

Thursday Aug 31, 2023

In today's episode, we're diving into a surprising topic: how staying active and getting physically fit can actually boost your business success. Host May Yeo Silvers suggests that the way you handle personal challenges can be a sneak peek into how you tackle business obstacles.

May shares a personal story from her past to highlight the concept of mental toughness. She recalls a not-so-great moment in a badminton tournament where she faced a crushing defeat. Despite feeling embarrassed, her passion for the game pushed her to keep going, leading to continuous improvement. This experience became the cornerstone for developing not only physical skills but mental resilience. Participating in sports can be similar to starting a business. There will be times where there are setbacks, but to persevere, you must track and refine your processes along the way.

It’s important to learn from your personal achievements and setbacks, using them as building blocks for a strong and confident mindset in entrepreneurship. The key takeaway is to remember the times you've triumphed over challenges and apply that same resilience to your business journey.

Quotes

• “However you do something in your personal life is how you will show up in your business life." (01:02 | May)

• "You can train your mind to be tough, just like you can train your muscle to be tough. If you can train your body to be tough, you can also train your mind to be tough." (01:58 | May)

• "Your mind has different muscles, different levels of personal toughness that you can train." (02:34 | May)

• "When I show myself that I can do hard things it will naturally show to the others that they can also do it." (13:21 | May)

Links

For more information about our virtual Passion To Profit Workshop on September 13-14 2023: How To Attract Your Ideal Clients & Book Them, click on this link to register:https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023

Click this link to access your FULL EXPERIENCE for the workshop:

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023-free-37

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 24, 2023

Do THIS to Avoid Being Ghosted

Thursday Aug 24, 2023

Do you know the main reason why you’re being ghosted by clients? According to host May Yeo Silvers it has to do with “hidden” numbers. So in today’s episode, she dives into into the challenges posed by hidden budgets, explores their significance in aligning expectations, and emphasizes the need for genuine conversations.

Clients are like poker players- they keep their money close to their chests, especially when it comes to initially discussing their budget. And unfortunately, not knowing your potential client’s true budget can prevent you from closing the sale particularly if they have champagne taste on a beer budget. But unlocking the secrets behind their budgets is the key to success. Even though it can be uncomfortable to discuss money initially, you want to have a full understanding of what your client wants and how much money they have to spend. By aligning your proposals within your clients’ financial comfort zones, you are more likely to prevent any future ghosting.

By peeling back the layers of hidden budgets, we can prevent misunderstandings, enhance client interactions, and ultimately succeed in the art of sales. Avoiding discussions about costs can prevent effective communication, but engaging in real conversations upfront lays the foundation for mutual understanding and paves the way for trusting business relationships.

Quotes

• "The main reason why your potential clients are ghosting you is probably because you don’t know their hidden numbers.” (03:57 | May)

• "What do I mean about the hidden numbers? We tend to have this tendency to ask, what's your budget when we are talking to a potential client, right? Nine out of 10, they wouldn't tell you what's their budget because they are uncomfortable in telling you how much they want to spend because they don't want to be labeled as cheap." (04:04 | May)

• "They don’t wanna be labeled as someone who has a champagne taste and a beer budget. And they also do not want to go in back and forth arguing why they only have this much money. Or justifying why they can't spend more, so they don't want all this hassle and all this conflict, so they don't tell you the truth." (04:26 | May)

• "Because if you don't find out what is that number and you quote a fee that is so far off from their set point of their budget, it would be very difficult for them to reconcile the idea, why do I need to spend that much?" (05:42 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

https://www.amazon.com/Unstoppable.../dp/1961347105

FB private group: https://www.facebook.com/groups/events4anyone

The Unstoppable Eventrepreneur book is officially launched!!

This has been a labor of love for 2 years. This book summarizes all the business strategies and mindset that I apply myself in my events businesses and also teaches inside our Unstoppable Eventrepreneur mentorship program that have gotten several EVENTrepreneurs great results!

This book is a great representation of me, no fluff, only facts and truth. I hope this book gives event planners who want to turn their passion for events into a profitable business the blueprint of how to start and scale an events business and equip these EVENTrepreneurs with a REAL understanding on what it takes to be an Unstoppable EVENTrepreneur!

Here’s the amazon link to purchase the book. FYI, as it just got launched on 8/14/2023, it is still new in the internet world so it doesn’t show up when you search for the book on google and amazon, yet.

If you are an event planner and want to turn your passion for events into profit, or you know someone who is very talented in their craft for events and are considering starting an events business, refer them to get a copy of the book!

If you are ready to start and scale your events business and want to learn from someone who has already walked the path you are about to walk and has great results to show, schedule a call with me and we can chat about our 12 weeks Unstoppable Eventrepreneur Academy or our 12 months Unstoppable Eventrepreneur mentorship program is the right fit for you: https://chatwith.mayyeosilvers.com/aha-moment

Podcast production and show notes provided by HiveCast.fm

Thursday Aug 17, 2023

The Success Story of Chick-Fil-A: How Focusing On 1 Thing Can Make You Millions

Thursday Aug 17, 2023

Many entrepreneurs make the mistake of thinking they need to be good at everything in order to be successful. But in many cases, mastering one thing is the key to unlocking that millionaire success. In today’s episode, host May Yeo Silvers takes a deep dive into the extraordinary saga of Chick-fil-A, a renowned fast-food establishment celebrated for its commitment to a singular product category: chicken-based offerings. Operating actively from Monday to Saturday while reserving Sundays for rest, Chick-fil-A's distinctive practice stems from their dedication to their core values.

The key insight to their success? Concentrating on a distinct specialization. Rather than spreading oneself thin by managing a plethora of services or products, narrowing in on one area can yield exceptional outcomes in any industry. May tells listeners to find that "one thing" that you're passionate about and make it your thing. Forget about spreading yourself thin. Instead, get super skilled, build a stellar reputation, and if and when the time is right, consider broadening your horizons.

If you're in the business world – whether you're planning events or running the show – adopting Chick-fil-A's mindset could be your secret sauce. Embracing specialization and unwavering commitment to a chosen path can lead you to lasting success.

Quotes

• "Chick-fil-A only sells one thing, which is anything chicken." (01:21 | May)

• "The reason why I'm talking about this particular fast food restaurant, Chick-fil-A, is because the business fundamental behind the people, their founding, their franchise owners, the entire way this business is run." (01:34 | May)

• "This brand is unwavering in terms of their level of service and in terms of the products that they have committed to serve their customers, and also they stick by their values and their principles, and they're unafraid of what people say about them." (02:46 | May)

• "Whatever you do in your business, always focus on that one thing. Once you get it done really, really well, then move on to the next thing." (26:38 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 10, 2023

Skills Don’t Directly Equate to Profits

Thursday Aug 10, 2023

In today's discussion, host May Yeo Silvers takes us on a journey to challenge a prevailing misconception: the belief that sheer skill is the ultimate key to unlocking profits in our events businesses. While undeniably crucial, possessing skills in event planning, design, and decoration isn't a one-way ticket to success when you're at the helm of your events venture. May Yeo Silvers adeptly articulates how thriving in this competitive landscape demands a holistic approach – one that encompasses not only your creative prowess but also a mastery of the art of effective marketing and sales.

Through insightful anecdotes and profound analysis, this episode sheds light on the experiences of highly skilled event planners and designers who found themselves grappling with a lack of profitability. The root causes? An oversight of the intricate business facet that accompanies entrepreneurship. May Yeo Silvers underscores a pivotal truth: excellence in your craft should be coupled with a strategic display of your work, proactive self-promotion, and the nurturing of a brand that resonates trust and admiration. It's when potential clients recognize and are willing to pay for your expertise that you truly stand out in the industry. This podcast episode isn't just a discourse on skills versus business acumen; it's a call to action. It challenges you to reshape your perspective and embrace the multifaceted realm of entrepreneurship.

So, whether you're an established event entrepreneur or just setting out on this exhilarating path, this episode has something compelling to offer. Tune in to gain a fresh perspective, be inspired by real stories, and equip yourself with the insights needed to transform your passion for events into a thriving, profitable venture. Remember, success is best achieved together.

Quotes

• "The more skillful you are doesn't mean that you're going to get booked. I can tell you for a fact that I know very talented event planners, designers, and decorators, but why are they not getting booked? Because they're not opening their mouth. They're not telling people about their business." (04:26 | May Yeo Silvers)

• "Being great at sales is only one part of the equation. Determining and keeping track of your numbers will help you make the best decisions for yourself and your business, as well as protect you from having to go back to a corporate job." (14:42 | May Yeo Silvers)

• "Confidence in your craft comes from clients willing to pay for your services. So, instead of constantly focusing on improving your skills, shift your attention to learning how to market yourself and showcase your incredible talents." (14:42 | May Yeo Silvers)

• "Let's figure out what is the existing skill that you have that people say, 'I'll pay you to do this, you should charge money for this.' Let's focus on that first, and if you get an inquiry because you are focusing your energy on how to market to the outside world that your skill set is balloon installation, for instance, 99% will hire you for that thing." (14:42 | May Yeo Silvers)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Aug 03, 2023

A Case Study of Having Return to Corporate Even Though Business Was Good

Thursday Aug 03, 2023

Have you really sat down and taken the time to figure out your sales numbers? If not, you are doing yourself a disservice and may even find yourself having to go back to working a corporate job. Today, host May Yeo Silvers shares real life examples as case studies of entrepreneurs who have had to go back to corporate in spite of their business looking like they were doing well.

When business is “good” and you have lots of money coming into your bank account every month, you may make the mistake of thinking you are in the clear and can go ahead and spend that money. However, you might just be making a big mistake! As CEO, it is critical that you take a step back and really get serious about knowing your numbers. Just making sales is not enough if you do not know how many sales you actually need to make in order to afford to pay both your personal bills and your business bills. Also, unlike a corporate job where you make a set amount of money every month, entrepreneurship is trickier. You will likely have some months that are slower where you make much less money or might not have any sales at all. By accounting for this in your calculations, you can determine exactly how many sales you need to be making and how much money you need to have in the bank at all times in order to afford your lifestyle and keep your business afloat even in hard times.

Even if you do not consider yourself a numbers person, it is a crucial component of being a successful CEO. Being great at sales is only one part of the equation. Determining and keeping track of your numbers will help you to make the best decisions for yourself and your business as well as protect you from having to go back to a corporate job.

Quotes

• “In running a business, you have to understand what are the must track numbers… all these numbers will determine what you need to do, the next course of action in your business.” (3:53 | May)

• “These four numbers are what's going to save you from not having to go back to corporate.” (5:09 | May)

• “You not only need to do the selling, you need to know how much to sell.” (7:39 | May)

• “I should have taken the time to sit down and determine how much money I need in order to live and thrive as a full time CEO for my business.” (9:17 | May)

• “When you are in a corporate world, you have a fixed paycheck, so you know how much money is coming in. But when you're in business, you don't know how much money is coming in unless you do your sales projection.” (19:06 | May)

• “If you are running a full time business, it is so important to incorporate a line item, which is your salary that you need to pay your personal bills.” (28:50 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 27, 2023

Are You REALLY Going All in for Your Business?

Thursday Jul 27, 2023

Are you really giving your business your all? It’s one thing to go through the motions, but it’s another to be fully present and put your heart into everything that you do for your business. Today, host May shares the importance of self-awareness and the ability to self audit in order to really be sure you are going all in for your business’ success.

In order for your business to grow, you must first grow as a person. Assuming you are a full time CEO, there are around 8 hours available for you to devote to your business each day. How many of those hours do you actually spend on sales generating activities or coming up with creative ideas for your business? If you’re being honest with yourself, you will likely find that you are not actually giving all you could be to being a CEO. You are getting your day to day activities done, but maybe your heart is not really in it or your mind is elsewhere. It can be daunting to ask yourself why you are procrastinating certain tasks or why you are struggling to be fully present, but self-awareness is key for accessing a growth mindset.

You owe it to yourself and to your business to give it your all. If you are struggling with really dedicating yourself to taking inspired action rather than just checking off tasks, you first need to have the courage to ask yourself the hard questions and face whatever fears and doubts are standing in the way.

Quotes

• “If you want your business to grow, you have got to grow first.” (2:42 | May)

• “How many hours are you taking inspired action? Taking action is not good enough. Taking inspired action is what is going to move the success needle. Taking actions by just checking off, okay, I got to do this, I got to do this, I got to do this. That means your heart is not there. When your heart is not there your people can feel it in terms of your content. You're just a robot reading a script.” (10:50 | May)

• “When you put in your heart, your emotions, in carrying out an action, a sales generating action, delivering a message, communicating your value, your expertise, talking about your brand, connecting with people, those are sales generating activities.” (13:11 | May)

• “You can work all day long. But all day long, are you really working? Are you really present? If you are not, you're just doing it for the sake of doing it, then you're not really giving it all.” (16:53 | May)

• “Self awareness is key.” (18:22 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 20, 2023

Create a Business Plan That Actually Works

Thursday Jul 20, 2023

No matter what stage of business ownership you are in, you need to have a business plan that you can actually follow. If you are unfamiliar with what makes having a business plan so vital for your success, this is the episode for you. Today, host May explains what a business plan is, why you need one, and how to create one that is simple and that can evolve, change, and grow alongside your business.

A business plan is like a GPS. It acts as a guide that you can follow to reach your goals. Since your goals are going to be ever changing and your plans will need to adjust depending on market conditions and personal growth evolution, you will need to revisit and revise your plan throughout the year. Don’t worry about making it perfect, because it will always be changing and growing as your business does. A lot of entrepreneurs make the mistake of overcomplicating their business plan and making it too hard to stick with. Instead of writing a complicated twenty page plan, keep it simple. A successful business plan needs only a handful of key things; your vision, your mission, and the specific service you wish to provide, who will want and need that service, how to market do this group of people and how much to charge for your services.

One of the most exciting parts about having your own business is that you have the flexibility to tweak and change anything you want as you go. Instead of getting hung up on trying to have everything perfect right from the start, remember that you can adjust your plan whenever you want to. Start off with a simple, easy to follow plan and you will be on your way to achieving your goals.

Quotes

• “Every single business, especially when they're starting their business, needs to have a business plan. A business plan is like a North Star. It's like your GPS. Your business plan is the GPS for your business.” (2:02 | May)

• “The business plan should be very simple and easy to follow, and easy to create.” (4:17 | May)

• “If you want to know the truth about owning a business, you're constantly flying the plane while tweaking your engine at the same time.” (5:36 | May)

• “That's the beauty of owning your business, being a business owner that has the flexibility to twist and turn to make changes without going through all the bureaucracy. That's the fun of having a business that is constantly evolving.” (21:47 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jul 13, 2023

Busting the Biggest Myth of All You Need to Start Your Event Planning Business

Thursday Jul 13, 2023

It is finally time to bust the biggest myth of all when it comes to starting your event planning business. If you’ve been told that in order to be an event planner you need to purchase your own inventory, listen up, because May is here to explain why this could not be further from the truth. In fact, if you do decide to invest in your own inventory, you could actually be limiting your business growth potential.

While it may seem like less of a hassle or even a way to save money in the long run, owning your own inventory comes with a lot of additional costs than just buying it in the first place. You will have to maintain that inventory, store it somewhere, set it up at the event and break it down afterward. That’s a lot of extra work! These are all labor costs and taking up valuable time that you could be spending on growing your business and generating sales. If your goal is to be an event planner, then you do not need to spend your money, time, and energy on physically designing and staging the materials for the event. You’re a planner, not a designer! Doing all that extra work on top of your planning duties will quickly cause you to wear down and risk burning out, all while not really benefiting your business in terms of revenue.

Don’t let not being able to afford your own inventory stop you from starting your event planning business! The top most successful event planners in the industry do not own or manage their own inventory. You should not have to be responsible for manual labor at your events like setting up and breaking down equipment, because this takes from your time to actually manage the event and generate more sales. The next time someone tells you that you need to own your own inventory in order to be a successful event planner, direct them to May for some much needed myth busting.

Quotes

• “It's a widespread belief that you need to purchase inventory in order to start your event planning business.” (1:28-1:41 | May)

• “If you want to own inventory, you were probably given this idea that it's so much cheaper to just own it than to rent it from a vendor.” (8:55-9:09 | May)

• “You forget the costs of maintaining the inventory, of keeping the inventory, of setting up the inventory. You forget the costs of breaking down the inventory. All those are labor hours.” (9:48-10:08 | May)

• “You want to copycat? Find the right cat to copy.” (14:04-14:06 | May)

• “If you are living in a small town and you need this inventory, find a cheaper labor than you that costs less than what you're charging yourself.” (16:50-17:01 | May)

• “If you are doing something, that means you're not able to do something else. You also limit your growth. If you are actively involved in the inventory portion, that means you're doing things that's not sales generating.” (18:10-18:24 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com