The Unstoppable Eventrepreneur™

Part 3 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person - Episode 109

What you do when you are onsite and after the event is all about being prepared, managing on-site challenges, and gathering and analyzing many types of feedback. These are the cornerstones of post-event success and the focus of part 3 of our 3-part series about running a successful, profitable ticketed in-person event. May Silvers, master event planner and business coach, shares her crucial tips in these areas. If you haven't yet, be sure to listen to parts 1 and 2 of this series.

What should happen on-site should be a bigger focus for event planners. May reveals the secrets to managing your event like a pro on-site, checklists for what to bring, tips for booking ample time before the event to checking room setups and run walkthroughs, all the way to practicing scenarios for registration and AV setups and materials. May shares the reports and invoices she reviews every single day, and her insider tips on avoiding unnecessary food and beverage charges, avoiding fees and and catching errors on invoices from the venue.

As your event starts to end, your work is not done. Be certain to bring printed surveys to your event and collect attendee feedback on-site. Why? Because immediate insights are fresher and often more genuine. And, close your event by teasing the next one. Get them excited and offer super early bird pricing. There are many details on this strategy in Part 2 of this series.

Understanding success of your event goes back to the objective of the event.  You will measure the benchmarks and metrics that relate to your objective, but May dives deep into both tangible metrics, like ticket sales and new client sign-ups, and intangible metrics like growth in social media followers and email database expansion. These key pieces of feedback are vital facets of your event's ROI. Post-event reflection isn't just for metrics; it's an opportunity to celebrate the team and gather feedback from the host to the crew. Those who went the extra mile for the event deserve acknowledgment and their feedback is gold for your future endeavors.

If you aspire to elevate your event planning game, and want more support, May has just the thing: her Ticketed In-Person Event course or a one-on-one consulting engagement with her. You can schedule a call with May to discuss how she can support your event success.

Quotes:

• “Many of the event planners I work with do not understand how important the on-site and after event work is compared to the rest of the planning process." (1:19 | May Silvers) 

• "Always book at least four hours before the start time of the event, or ideally the day before the start day of your event." (03:32 | May Silvers)

• “I want to see the no show report. I want to see the in-house report. I want to see the arrival report. I want to see the cancellation report. OK, so these four reports, for sure, I will always ask, and I will review every single day. I will also ask to see the daily invoice.” (11:32 | May Silvers) 

• "You want to make sure that your registration table should be all ready to go, what we call show ready, 30 minutes before the official start time of registration or for your event." (17:37 | May Silvers)

• "You want to measure things that are a little bit intangible, such as did you see a peak from your social media following? Did your email database increase as well?" (23:26 | May Silvers)

 

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Part 2 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person Event - Episode 108

Ticket pricing, ticket sales strategy and sponsorship sales: these 3 areas of focus are key to running a successful, profitable ticketed in-person event. In this episode, which is part 2 of the 3-part series, May Silvers explains concepts you must learn in these areas. If you haven't yet, be sure to catch up with part 1 which covers defining the objective of your event and avoiding common mistakes.

Grasping the costs associated with your event is pivotal. May dissects them into three categories: fixed costs, which include costs like venue fees, variable costs include costs like food and décor which change based on the number of attendees, and the 'nice-to-have' costs, which can be a blend of the previous two. To optimize ticket pricing, take the event's production cost, add your desired profit, and divide by the number of tickets you aim to sell. By doing this, you ensure profit with every ticket, especially once fixed costs are covered. A smart trick she shares is to calculate ticket prices with and without those 'nice-to-have' costs, letting you see both ticket price points and gauge market tolerance.

A pivotal 90-day pre-event checkpoint: at this time, ticket sales should have covered your event's expenses. Falling short? May advises strategies from paid promotions to organic outreach and even affiliate partnerships. Consider tiered pricing, like early bird rates, to prompt quicker ticket buys.

Sponsorships play a crucial role in covering event costs and maximizing revenue from in-person ticketed events, and May provides insights on approaching sponsors effectively. It's essential to approach sponsors that align with your brand and services. When you understand the sponsors' objectives, you can tailor sponsorship packages to fulfill their marketing goals. An important tip is to Initiate these conversations around year-end when many firms set their marketing budgets.

For those wanting support with an in-person ticketed event, May offers a specialized Ticketed In-Person Event course or a one-on-one consulting engagement with her. You can schedule a call with May to discuss how she can support your event success.

Quotes:

• "You take the cost of producing the event and you add on the potential profit that you want to make from the ticketed in-person event, and you divide that by the number of people you want to have in your event." (06:32 | May Silvers) 

• "You want to put a cap on the maximum number of tickets that you can sell for super early bird and early bird tickets because you are not selling those tickets at a price point that is going to help you cover the cost." (23:15 | May Silvers)

• "Sponsorship is a great way to bring in revenue to cover the cost for the event." (32:45 | May Silvers) 

• "When you're approaching sponsors, you have to think about who is coming to the event. Will these people buy from this company, the company who's sponsoring some component of your event?" (36:15 | May Silvers)

• "A lot of corporations look at their marketing budget at the end of the year. When you pitch sponsorship, you want to pitch by September, October. So whatever they did not use for the year, they can spend on you." (42:45 | May Silvers)

 

Links

Sign up for our last virtual workshop for 2023: CEO Business Audit Masterclass on October 25-26, 2023.
Click the link for more info: https://learnwith.mayyeosilvers.com/ll21bizauditmasterclass37podcast

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Part 1 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person Event - Episode 107

"Planning a ticketed in-person event? Avoid these common mistakes!" In this episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers, an experienced event planner, shares valuable insights on the key considerations when hosting a ticketed in-person event. May announces an exciting three-part series on planning and hosting ticketed in-person events. She shares that each episode will cover different aspects of event planning, including common mistakes, ticket pricing, sales strategy, and sponsorships. 

When crafting an event agenda, it is crucial to prioritize the needs and wants of the attendees over those of the host. This common mistake often occurs when event planners focus on their own preferences and fail to consider what the attendees actually want. By putting the host's needs and wants first, the event may not be as beneficial or engaging for the attendees. For instance, the host may have a personal preference for an oceanfront venue, but the attendees may prioritize cost reduction over location. Similarly, without input from attendees, hosts may prioritize the wrong topics or the wrong level of information for their guests.  To avoid this mistake, event planners should actively gather data and feedback from potential attendees. By considering the needs and wants of the attendees, event planners can create an agenda that is tailored to their interests, resulting in a more successful and engaging event.

 

Quotes:

• "The deciding factor is, to pick a venue, is the venue, does it have a conducive facility that people can learn from you?" (16:45 | May Silvers)

• "So there's no point talking about the topics that I want to talk about, even though I think it's beneficial for them. But I must first make sure that I talk about the topics that they want me to talk about. And if time allows, then I will include the topics that I want to talk about. OK? So you want to be able to collect data to find out What do they want you to talk about? And not just you talking about the things you want to talk about, okay?" (19:34 | May Silvers)

• "I want to be able to have time to network with the people who's there with me or who are the other attendees and also have some workshop incorporated in it so we can implement and do some work in addition to listen to you teach."  (21:17 | May Silvers)

• "Three months before the start date of the event, you need to be able to already sell enough tickets to cover at least 50% to 75% of the cost of the event." (27:55 | May Silvers) 

• "You don't want to just move on so fast without spending time to audit your whole process and also the return on investment, was it worth your time and money to do this event? (35:17 | May Silvers)

 

Links

Sign up for our last virtual workshop for 2023: CEO Business Audit Masterclass on October 25-26 2023. Click the link for more info: https://learnwith.mayyeosilvers.com/ll21bizauditmasterclass37podcast

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Don’t Start a Business Because You Hate Your Day Job - Episode 106

"If you think that it's easier or the grass is greener when you start your own business compared to doing your day job, you are absolutely wrong," says May Silvers. Sick and tired of your 9-5 and dreaming of starting a business? Before you take that leap and leave your day job, you must listen to the sage advice offered in this eye-opening episode. May Silvers shares a very honest reality check for aspiring entrepreneurs who think that starting a business will solve all their problems. She debunks the myth that entrepreneurship is easier or more fun than a day job, highlighting the challenges and risks involved. May emphasizes the importance of evaluating your mindset, including how you handle rejection, imposter syndrome, self-belief, and your relationship with money. Being an entrepreneur can be one of the most rewarding jobs you could ever have; this episode will help you evaluate if it’s right for you and help you get started with your eyes wide open.

 

Quotes:

• "Your day job has its perks that you may not think about when you're thinking of starting your business." (09:07 | May Silvers) 

• "So you have to think, why do I want to start a business? That's because I don't want to have my earnings capped. That's because I want to have lifestyle freedom. That's because I want to do what I love to do. So those three motivators are great reasons, not because you hate your day job." (11:22 | May Silvers)

• "So do not quit your day job because you hate it to start a business. Thank your day job for being able to pay the bills and giving you the liberty, the freedom to be able to build your side hustle and let you experience what it feels like to be a business owner without having to worry about when is the next paycheck coming in." (23:57 | May Silvers) 

 

Links

I'm thrilled to be speaking at The Event Planner Expo 2023, New York, October 10th -12th , Featuring Keynote speaker Gary Vaynerchuk CEO of VaynerMedia, Social Media and Marketing Expert and Entrepreneur and Marcy Blum, Event Icon!

 

Join me for three amazing days of learning, networking, and forming strategic partnerships on Thursday, October 12th at the Metropolitan Pavilion for my Fireside Chat.

 

Come Hear Me Speak at

On Thursday October 12th

The Event Planner Expo 2023 

 

For Complimentary (only 20 are available, first come first serve) 1 Day VIP Tickets to the Fireside Chats at Metropolitan Pavilion on Thursday, October 12th

Select the ticket "VIP Event Planners-1 Day-Thursday Oct 12th", Use Promo Code: MayComp

Visit: The Event Planner Expo

Or

Upgrade to 3 DAY EDUCATION, VIP EDUCATION, OR ALL ACCESS TICKETS  

•         3 Days
•         Keynotes Speaker Gary Vaynerchuk and Marcy Blum
•         50 Speakers
•         Educational Speaker Series with top Business Leaders
•         Hospitality Lounge
•         Complimentary Cocktails and Gourmet Appetizers
•         125 + Exhibitor Booths and Immersive Activations
•         Live Entertainment and Celebrity Performance

 

To  Experience All 3 Days with Keynote Speakers Gary Vaynerchuk and Marcy Blum

Use Promo Code: May30 for 30% off all tickets

Visit: The Event Planner Expo

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

If You Don’t Like Being Sold To, You Will NOT Do Well in Sales

Everyone starts on an equal footing when it comes to sales; it's not an inborn talent but a skill you can develop. And given the frequency with which event planners cite sales as a challenge in their business, there's no time like the present to master this craft.

May says that if selling feels uncomfortable to you, it's probably tied to how you feel about being sold to. She identifies common issues people feel about sales like the conflict and anxiety of declining an offer or the tension of feeling cornered into buying something. She warns that you may unintentionally be bringing that type of energy to your own sales calls. 

 

What’s better? Taking the emotion out of sales calls and cultivating curiosity about your prospect’s needs. The focus of your sales conversions should be making sure both you and the prospect are evaluating if you are the right person to help them. Creating an opportunity, or giving permission, for each of you to end a conversation if either of you find that you are not a good fit can make sales conversations far more productive.  You never have to feel you are trying to convince someone to buy.

 

If you want to assess, recalibrate, and rejuvenate your sales approach, May is happy to help you. She extends an invitation for personalized consultations or mentorship to boost listeners' effectiveness and comfort in sales.

 

Quotes:

• "Sales involves some sales strategies and tactics, and it involves skills as well, but it all starts from the mindset and your feelings towards selling." (02:07 | May Silvers) 

• "You're in control of whether you want to buy or not. You're in control of how you feel about the conversation, where the conversation is going. You're in control of physically taking out your credit card or your money to pay to buy a product or service. So, what is there to fear? You're in total control." (07:25 | May Silvers) 

• "Take away all emotions. Come in with curiosity. Ask questions that lead them to tell you, tell me more. Tell me more. I'd like to hear more. How can we work together?" (19:24 | May Silvers)

Links

Come Hear Me Speak at: 

On Thursday October 12th

at New York, The Event Planner Expo 2023 

For Complimentary 1 Day VIP Tickets to the Fireside Chats at Metropolitan (only 20 are available, first come first served)

Pavilion on Thursday, October 12th, Use Promo Code: MayComp. Please pick the ticket that says VIP Event Planners - 1 Day - Thursday, Oct 12th

Visit: The Event Planner Expo

Or

Upgrade to 3 DAY EDUCATION, VIP EDUCATION, OR ALL ACCESS TICKETS 

•         3 Days
•         Keynotes Speaker Gary Vaynerchuk and Marcy Blum
•         50 Speakers
•         Educational Speaker Series with top Business Leaders
•         Hospitality Lounge
•         Complimentary Cocktails and Gourmet Appetizers
•         125 + Exhibitor Booths and Immersive Activations
•         Live Entertainment and Celebrity Performance

To Experience All 3 Days with Keynote Speakers Gary Vaynerchuk and Marcy Blum

Use Promo Code: May30 for 30% off all tickets

Visit: The Event Planner Expo

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Are You Proud of the Work You Displayed Online?

“If you’re not proud of your work, then why are you showing your work?” May asks on this solo episode of The Unstoppable Eventrepreneur. Using real-life examples from a recent chat on social media, May notes how many business owners post pictures of events that they’re not particularly confident in, or which depict events for which they had to compromise their vision to suit the client. May understands the need for taking on less-than-ideal clients in order to make money; however, these are not the clients who should be featured as examples of your work. Posting less than stellar images means you will continue to attract less than stellar clients.

 

Instead, May says, when people see your pictures, they should be asking themselves how you put the event together and how long it took you to complete it. The better the pictures, the more those viewing it should be deterred from throwing the event themselves and eager to hire you instead. May shares a key question you should ask family and friends outside of the event business to gauge whether your online photos are portraying the image you wish to project. After this episode, you’ll be well on your way to establishing a digital presence that you will be proud of and that attracts your ideal clients!

 

Quotes

• “Show me your work and I will tell you whether your work is attracting champagne tastes via budget clients, or if you are getting your ideal clients.” (2:58 | May)

• “If you are already telling me these pictures are not the best pictures…If you're not proud of your work, why are you showing your work?” (9:54 | May)

• “Just remember this: if you post pictures of an event that do not represent your brand because this is a low end client, or this client doesn’t want to follow your vision, they have their own vision, but it doesn't align with your brand, when you post pictures like that, you're going to attract more of those same people.” (11:29 | May) 

• “If your work looks like a kindergartener can put it together, or a seven-year or 10-year-old who's good at art and crafts can do it themselves, why should they hire you? These are the things that you have to think about when you put something on your digital platform.” (18:30 | May)

• “Every single time you work with a client that doesn't align with your brand or with the perception that you're trying to create about your work, it’s going to pull you back.” (20:35 | May) 

 

Links

If you want to learn more about how to have a strong digital presence and attract your ideal clients, check out my newly published book: The Unstoppable Eventrepreneur. In the book, I show you the blueprint on how to start and scale your events business and cover a whole section on social media presence. Click on this link to get a copy of the book: https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

4 Ways to Help You Get Unstuck

Feeling stuck? May Yeo Silvers provides practical advice, or fast “hacks”, to boost your personal and professional success. Drawing from a recent conversation with a savvy business associate, May shares the 4 big takeaways she learned that can help you shift your results.

 

First, she emphasizes the critical link between physical health, mental clarity and business success, stressing diet, exercise, sleep, and stress management. Second, be cautious about your media intake; avoid negative content and choose sources of information and advice that you’ve researched and who align with your values. Next, remember that your close circle of friends and business associates matter; your success often mirrors the average success of your five closest associates. Choose them wisely. Lastly, visualize your goals, immersing yourself mentally in where you aim to be. Imagining business and life success before you have it can make it more possible for you to achieve.

 

This short episode is packed with advice to help you get unstuck and transform your outcomes.

 

Quotes

• "Physical health directly relates to mental health, emotional health, and also your health of your business." (02:46 | May) 

• "Your potential for success in life and in business is the average of the five people that you surround yourself with." (10:47 | May) 

• "Your current environment, is it a reflection of where you want to go?" (14:52 | May)

• “You want to be able to extract yourself from an environment that's not serving you and physically plant yourself in another environment that's going to serve you.” (16:23 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

For more information about our virtual Passion To Profit Workshop on September 13-14 2023: How To Attract Your Ideal Clients & Book Them, click on this link to register:

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023

 

If you want the FULL EXPERIENCE, for only $37, you get an ADDITIONAL bonus of a pricing video tutorial that teaches you how to price for profit PLUS a pricing calculator with embedded formulas where you can input your numbers and calculate your fees.

 

Click this link to access your FULL EXPERIENCE for the workshop: 

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023-free-37

Podcast production and show notes provided by HiveCast.fm

Should You Charge a Consultation Fee?

Should you be charging a consultation fee? In today's episode, the question of whether to charge a consultation fee is explored by host May Yeo Silvers. This topic can be quite divisive in the business world, with some advocating for fees and others against it. May firmly stands on the side of not charging for discovery calls, BUT charge for consultations, which most people often confuse the two. Discovery calls are for you to find out more details about what your potential clients need help with and determine if you have the capability and bandwidth to help them. Consultation calls are for you to CONSULT AND SHARE PROFESSIONAL ADVICE, hence, you should charge a consultation fee.

 

The best way to grow a business is to build a safe and trustworthy relationship with your potential clients. Because when people can trust you, they are more likely to invest into your services. For example, May draws inspiration from successful business models like Costco, which uses the concept of free samples to attract and engage customers. And for event planners, the easiest way to input this strategy into your own business is by providing free content through newsletters, videos, and social media posts. 

 

Ultimately, the decision to charge a consultation fee depends on your business model, expertise, and client base. But May’s approach aims to create a strong foundation for attracting and converting clients without tripping over a thousand dollars to pick up a dollar by charging a “consultation fee”. 

 

Quotes

• "To make people part with their hard earned money and want to work with you, you have to create an environment that it is safe for them to invest in you." (2:08 | May)

• "Giving away something for free is a good way to close the gap of trying to get this person to pay me to fulfill a service. It can make it easier for me to convert a lead into a paying client." (4:06 | May)

• "I like being  able to learn from within my own industry and also learn from people from other industries to see what they have done and see  how I can customize it and implement it in my own events business." (6:13 | May)

• "When people pay a consultation fee, they expect you to show that you are legit." (33:45 | May)

• "If you have nothing to show in the digital world or your local market, you should not consider charging a consultation fee. Build a presence, share free content, and create goodwill before asking for payment." (34:27 | May)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: @mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

How Doing Physical Activity in Your Daily Life Affects the Success of Your Business

In today's episode, we're diving into a surprising topic: how staying active and getting physically fit can actually boost your business success. Host May Yeo Silvers suggests that the way you handle personal challenges can be a sneak peek into how you tackle business obstacles. 

 

May shares a personal story from her past to highlight the concept of mental toughness. She recalls a not-so-great moment in a badminton tournament where she faced a crushing defeat. Despite feeling embarrassed, her passion for the game pushed her to keep going, leading to continuous improvement. This experience became the cornerstone for developing not only physical skills but mental resilience. Participating in sports can be similar to starting a business. There will be times where there are setbacks, but to persevere, you must track and refine your processes along the way. 

 

It’s important to learn from your personal achievements and setbacks, using them as building blocks for a strong and confident mindset in entrepreneurship. The key takeaway is to remember the times you've triumphed over challenges and apply that same resilience to your business journey.

Quotes

• “However you do something in your personal life is how you will show up in your business life." (01:02 | May) 

• "You can train your mind to be tough, just like you can train your muscle to be tough. If you can train your body to be tough, you can also train your mind to be tough." (01:58 | May)

• "Your mind has different muscles, different levels of personal toughness that you can train." (02:34 | May)

• "When I show myself that I can do hard things it will naturally show to the others that they can also do it." (13:21 | May)

 

Links

For more information about our virtual Passion To Profit Workshop on September 13-14 2023: How To Attract Your Ideal Clients & Book Them, click on this link to register:https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023

 

If you want the FULL EXPERIENCE, for only $37, you get an ADDITIONAL bonus of a pricing video tutorial that teaches you how to price for profit PLUS a pricing calculator with embedded formulas where you can input your numbers and calculate your fees.

 

Click this link to access your FULL EXPERIENCE for the workshop: 

https://workshop.mayyeosilvers.com/optin-passion-to-profit-sept-2023-free-37

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Do THIS to Avoid Being Ghosted

Do you know the main reason why you’re being ghosted by clients? According to host May Yeo Silvers it has to do with “hidden” numbers.  So in today’s episode, she dives into into the challenges posed by hidden budgets, explores their significance in aligning expectations, and emphasizes the need for genuine conversations. 

 

Clients are like poker players- they keep their money close to their chests, especially when it comes to initially discussing their budget. And unfortunately, not knowing your potential client’s true budget can prevent you from closing the sale particularly if they have champagne taste on a beer budget. But unlocking the secrets behind their budgets is the key to success. Even though it can be uncomfortable to discuss money initially, you want to have a full understanding of what your client wants and how much money they have to spend. By aligning your proposals within your clients’ financial comfort zones, you are more likely to prevent any future ghosting.

 

By peeling back the layers of hidden budgets, we can prevent misunderstandings, enhance client interactions, and ultimately succeed in the art of sales. Avoiding discussions about costs can prevent effective communication, but engaging in real conversations upfront lays the foundation for mutual understanding and paves the way for trusting business relationships. 

Quotes

• "The main reason why your potential clients are ghosting you is probably because you don’t know their hidden numbers.” (03:57 | May) 

• "What do I mean about the hidden numbers? We tend to have this tendency to ask, what's your budget when we are talking to a potential client, right? Nine out of 10, they wouldn't tell you what's their budget because they are uncomfortable in telling you how much they want to spend because they don't want to be labeled as cheap." (04:04 | May) 

• "They don’t  wanna be labeled as someone who has a champagne taste and a beer budget. And they also do not want to go in back and forth arguing why they only have this much money. Or justifying why they can't spend more, so they don't want all this hassle and all this conflict, so they don't tell you the truth." (04:26 | May) 

• "Because if you don't find out what is that number and you quote a fee that is so far off from their set point of their budget, it would be very difficult for them to reconcile the idea, why do I need to spend that much?" (05:42 | May)

 

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

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The Unstoppable Eventrepreneur book is officially launched!!

This has been a labor of love for 2 years. This book summarizes all the business strategies and mindset that I apply myself in my events businesses and also teaches inside our Unstoppable Eventrepreneur mentorship program that have gotten several EVENTrepreneurs great results!

This book is a great representation of me, no fluff, only facts and truth. I hope this book gives event planners who want to turn their passion for events into a profitable business the blueprint of how to start and scale an events business and equip these EVENTrepreneurs with a REAL understanding on what it takes to be an Unstoppable EVENTrepreneur!

Here’s the amazon link to purchase the book. FYI, as it just got launched on 8/14/2023, it is still new in the internet world so it doesn’t show up when you search for the book on google and amazon, yet. 

https://www.amazon.com/Unstoppable.../dp/1961347105

If you are an event planner and want to turn your passion for events into profit, or you know someone who is very talented in their craft for events and are considering starting an events business, refer them to get a copy of the book!

 

If you are ready to start and scale your events business and want to learn from someone who has already walked the path you are about to walk and has great results to show, schedule a call with me and we can chat about our 12 weeks Unstoppable Eventrepreneur Academy or our 12 months Unstoppable Eventrepreneur mentorship program is the right fit for you: https://chatwith.mayyeosilvers.com/aha-moment

 

 

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