The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 16, 2023

2 Part Series of Lead Generation - Part 2 - Which lead generation strategy should you consider - Episode 112

Thursday Nov 16, 2023

Lead generation takes a personal twist in the second installment of our two-part series on this vital topic. If you haven't listened to part 1 yet, be sure to catch up for the full picture. In this episode, May zeroes in on the importance of customizing lead generation strategies to fit individual needs and situations. She identifies three key factors to consider: available time, resources, and personal preference.

For those with ample time but limited budgets, May suggests organic outreach. Building strong relationships with vendors, actively participating in networking events, and making an impact at trade shows are her recommended approaches. However, she advises those who may struggle with social anxiety to consider alternatives to these face-to-face methods. Conversely, event professionals facing time constraints but with some budgetary flexibility might benefit more from paid lead platforms and targeted advertising. This approach offers a quicker lead acquisition, bypassing the need for extensive personal networking.

The role of personality in shaping your lead generation strategy is crucial. May explains how digital natives may thrive using online marketing tactics like SEO, blogging, and social media engagement, whereas those who are more extroverted may prefer traditional, in-person marketing techniques.

Drawing from her experiences, May contrasts the lead generation strategies she employed for her event planning business, M2 Hospitality, with the digital-centric methods used for her coaching business, Events4Anyone. She encourages listeners to find and adopt strategies that resonate with their own personalities and objectives, highlighting the need for setting practical goals and occasionally stepping outside their comfort zones.

For those seeking guidance in crafting their lead generation approach or overall planning for 2024, May extends an invitation to her upcoming in-person event on December 2nd in Ft. Lauderdale, Florida. This event, dedicated to vision and strategic planning, promises to be an invaluable resource for the year ahead.

Quotes:

• “If you totally decide you are doing something and you're forced to do it, you will do less of it. So I want to teach you to find something that you can do first and have this sense of accomplishment. And then when you grow confident, then you will have less resistance to do the things that you don't like to do.” (9:08 | May Silvers)

• “G-O-L-D, the money is there, but you have to move from this place to that place to go get the money. You have to move yourself closer to the money. And that only happens if you take action and not just - ‘look at that, oh my God, all those leads, over there why these people have all this business and I don't?’ - because they move! They move towards where the leads are and then they continue to do what they need to do to close them.” (16:25 | May Silvers)

• “Look at these three factors, okay? Time, resources, personality. And then decide what suits you the best and then immediately take action on the lowest hanging fruit.” (17:02 | May Silvers)

Links

Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!

This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket , In-Person Ticket.

Early bird pricing expires on Nov 19 2023!

Click here to hear what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 09, 2023

Part 1 of a 2 Part Series of Lead Generation: Where are all the leads? - Episode 111

Thursday Nov 09, 2023

The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal.

May explains that referral marketing involves building strong relationships with vendors, venues, and past clients who can refer new leads to your business. She emphasizes the need for these referral partners to be familiar with your brand, services, and pricing in order to make effective referrals and advocate for your brand. Revisiting prospects that have previously shown interest can uncover untapped opportunities. May explains the process of reactivating these leads by re-establishing contact at just the right moment to capture their business. Renewal strategy centers on your existing client base and their forthcoming events. May discusses practical ways to stay connected with former clients, ensuring your event planning services remain their first choice.

Traditional marketing still holds value in the digital age. May breaks down how participation in trade shows, networking events, and direct outreach can substantially expand your lead pool. Shifting to digital avenues, May clarifies the role of SEO, social media presence, and email marketing in establishing online credibility and enhancing visibility to prospective clients. When it comes to paid lead strategies, May outlines how popular platforms can streamline the lead acquisition process, though she advises a balanced approach to using these tools.

This episode is packed with actionable advice on lead generation that will help you to build a robust pipeline. Be sure to join us for part two, where we'll continue to uncover effective lead generation strategies for your event planning business.
As you are planning for a successful 2024, May offers listeners a very special early bird offer for her upcoming in-person event on December 2nd in Ft. Lauderdale, FL which is focused on creating your vision and strategic planning for next year!

Quotes:

• "Lead generation is probably one of the biggest challenges that a lot of entrepreneurs face." (01:44 | May Silvers)

• “What's your sales activities calendar? Do you have a calendar? Does it guide you on which day of the week you're going to do what activities? Which day of the month you're going to do what activities? If you don't have that, you don't have a sales outreach strategy.” (26:08 | May Silvers)

• "Paid leads platforms are great because it's no longer sweat equity, you don't have to work a long period of time to get leads." (26:48 | May Silvers)

• "You should always spread out your lead generation strategies across traditional marketing, digital marketing, and paid leads platforms." (29:10 | May Silvers)

Links

Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!

This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket , In-Person Ticket.

Early bird pricing expires on Nov 19 2023!

Click here to hear what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 02, 2023

Introducing the Unicorn of the Event Planning and Designer Software - The Planning Diva - Episode 110

Thursday Nov 02, 2023

Are you tired of juggling multiple tabs, emails, and messages while planning events? Meet Planning Diva, an all-in-one event planning and design software designed to streamline your workflow, boost your efficiency and improve communication internally, with vendors and with clients.

In this episode of the Unstoppable Eventrepreneur Podcast, Jenny Maxwell shares her journey from event planner and designer to software developer for event planners. Listen to how Jenny started her event planning and designing business, hear about a lesson she learned the hard way about owning inventory, and how her journey as an EVENTrepreneur led her to developing a software that is a UNICORN in the industry.

Discover how Jenny's frustration with scattered communication and inefficiency led her to create Planning Diva, a powerful tool that combines project management, collaboration, and 3D visualization in one place. With Planning Diva, you can easily create mood boards, manage budgets, and communicate seamlessly with clients and vendors, PLUS sending proposal, contracts AND processing payments. Say goodbye to endless email threads and hello to a more organized and productive event planning experience.

Jenny is offering our listeners a MAJOR discount for the launch of her software. She is offering the first 100 subscriptions at $500 a year instead of $1500 and this is a lifetime guarantee. This price will not go up even with everything she adds in the next few years. She is also offering a 2 week free trial on the Planning Diva page. When you are ready to sign up, use this link to lock in the $500 lifetime guarantee price!

Quotes:

• "I felt like I was scattered and inefficient and I felt like there has to be a better way of organizing and doing things." (33:03 | Jenny Maxwell)

• "Efficiency is key in business. And I felt like I was being so inefficient by having so many different tabs open. I was using my Google Docs. I was using, you know, my to-do, my budget, my calendar. I had a Microsoft Publisher was how I was doing my layouts and mood boards from Pinterest. I was just all over the place. And it wasn't easy for me to share with a client. And it wasn't easy for me to share with my vendors. And so I had a couple of problems going on. I couldn't collaborate with vendors very well. And I wasn't organized" (38:25 | Jenny Maxwell)

• "I wanted anyone that's involved in Mary's wedding to be able to talk about Mary's wedding. And anyone that happens to have questions about AV can talk about AV. And so I wanted to build that collaboration piece so that you're not looking through DMs and emails and Facebook Messenger and text messages trying to find answers to these things. It's all right there. And if someone, say the client, might want to know a question, they can directly ask it there as well." (43:18 | Jenny Maxwell)

• “You are definitely a very courageous, forward-thinking business owner, not just an event planner, but doing a software that marries with your passion, that's a winning strategy because you can feel the pain of the problem and you can also feel the relief of the solution. And you're surrounded by a good community of all event planners who can give you feedback to constantly evolve the product, which is great. Congratulations!” (51:33 | May Silvers)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

To visit get your 2 week free trial of Planning Diva visit: www.planningdiva.com

Subscribe to Planning Diva with an exclusive $500 lifetime guarantee price: https://buy.stripe.com/6oE17SgzD5D269qfZ1

Thursday Oct 26, 2023

Part 3 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person - Episode 109

Thursday Oct 26, 2023

What you do when you are onsite and after the event is all about being prepared, managing on-site challenges, and gathering and analyzing many types of feedback. These are the cornerstones of post-event success and the focus of part 3 of our 3-part series about running a successful, profitable ticketed in-person event. May Silvers, master event planner and business coach, shares her crucial tips in these areas. If you haven't yet, be sure to listen to parts 1 and 2 of this series.

What should happen on-site should be a bigger focus for event planners. May reveals the secrets to managing your event like a pro on-site, checklists for what to bring, tips for booking ample time before the event to checking room setups and run walkthroughs, all the way to practicing scenarios for registration and AV setups and materials. May shares the reports and invoices she reviews every single day, and her insider tips on avoiding unnecessary food and beverage charges, avoiding fees and and catching errors on invoices from the venue.

As your event starts to end, your work is not done. Be certain to bring printed surveys to your event and collect attendee feedback on-site. Why? Because immediate insights are fresher and often more genuine. And, close your event by teasing the next one. Get them excited and offer super early bird pricing. There are many details on this strategy in Part 2 of this series.

Understanding success of your event goes back to the objective of the event. You will measure the benchmarks and metrics that relate to your objective, but May dives deep into both tangible metrics, like ticket sales and new client sign-ups, and intangible metrics like growth in social media followers and email database expansion. These key pieces of feedback are vital facets of your event's ROI. Post-event reflection isn't just for metrics; it's an opportunity to celebrate the team and gather feedback from the host to the crew. Those who went the extra mile for the event deserve acknowledgment and their feedback is gold for your future endeavors.

If you aspire to elevate your event planning game, and want more support, May has just the thing: her Ticketed In-Person Event course or a one-on-one consulting engagement with her. You can schedule a call with May to discuss how she can support your event success.

Quotes:

• “Many of the event planners I work with do not understand how important the on-site and after event work is compared to the rest of the planning process." (1:19 | May Silvers)

• "Always book at least four hours before the start time of the event, or ideally the day before the start day of your event." (03:32 | May Silvers)

• “I want to see the no show report. I want to see the in-house report. I want to see the arrival report. I want to see the cancellation report. OK, so these four reports, for sure, I will always ask, and I will review every single day. I will also ask to see the daily invoice.” (11:32 | May Silvers)

• "You want to make sure that your registration table should be all ready to go, what we call show ready, 30 minutes before the official start time of registration or for your event." (17:37 | May Silvers)

• "You want to measure things that are a little bit intangible, such as did you see a peak from your social media following? Did your email database increase as well?" (23:26 | May Silvers)

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 19, 2023

Part 2 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person Event - Episode 108

Thursday Oct 19, 2023

Ticket pricing, ticket sales strategy and sponsorship sales: these 3 areas of focus are key to running a successful, profitable ticketed in-person event. In this episode, which is part 2 of the 3-part series, May Silvers explains concepts you must learn in these areas. If you haven't yet, be sure to catch up with part 1 which covers defining the objective of your event and avoiding common mistakes.

Grasping the costs associated with your event is pivotal. May dissects them into three categories: fixed costs, which include costs like venue fees, variable costs include costs like food and décor which change based on the number of attendees, and the 'nice-to-have' costs, which can be a blend of the previous two. To optimize ticket pricing, take the event's production cost, add your desired profit, and divide by the number of tickets you aim to sell. By doing this, you ensure profit with every ticket, especially once fixed costs are covered. A smart trick she shares is to calculate ticket prices with and without those 'nice-to-have' costs, letting you see both ticket price points and gauge market tolerance.

A pivotal 90-day pre-event checkpoint: at this time, ticket sales should have covered your event's expenses. Falling short? May advises strategies from paid promotions to organic outreach and even affiliate partnerships. Consider tiered pricing, like early bird rates, to prompt quicker ticket buys.

Sponsorships play a crucial role in covering event costs and maximizing revenue from in-person ticketed events, and May provides insights on approaching sponsors effectively. It's essential to approach sponsors that align with your brand and services. When you understand the sponsors' objectives, you can tailor sponsorship packages to fulfill their marketing goals. An important tip is to Initiate these conversations around year-end when many firms set their marketing budgets.

For those wanting support with an in-person ticketed event, May offers a specialized Ticketed In-Person Event course or a one-on-one consulting engagement with her. You can schedule a call with May to discuss how she can support your event success.

Quotes:

• "You take the cost of producing the event and you add on the potential profit that you want to make from the ticketed in-person event, and you divide that by the number of people you want to have in your event." (06:32 | May Silvers)

• "You want to put a cap on the maximum number of tickets that you can sell for super early bird and early bird tickets because you are not selling those tickets at a price point that is going to help you cover the cost." (23:15 | May Silvers)

• "Sponsorship is a great way to bring in revenue to cover the cost for the event." (32:45 | May Silvers)

• "When you're approaching sponsors, you have to think about who is coming to the event. Will these people buy from this company, the company who's sponsoring some component of your event?" (36:15 | May Silvers)

• "A lot of corporations look at their marketing budget at the end of the year. When you pitch sponsorship, you want to pitch by September, October. So whatever they did not use for the year, they can spend on you." (42:45 | May Silvers)

Links

Sign up for our last virtual workshop for 2023: CEO Business Audit Masterclass on October 25-26, 2023.
Click the link for more info: https://learnwith.mayyeosilvers.com/ll21bizauditmasterclass37podcast

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 12, 2023

Part 1 of the 3 Part Series of Things To Consider When Planning A Ticketed In-Person Event - Episode 107

Thursday Oct 12, 2023

"Planning a ticketed in-person event? Avoid these common mistakes!" In this episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers, an experienced event planner, shares valuable insights on the key considerations when hosting a ticketed in-person event. May announces an exciting three-part series on planning and hosting ticketed in-person events. She shares that each episode will cover different aspects of event planning, including common mistakes, ticket pricing, sales strategy, and sponsorships.

When crafting an event agenda, it is crucial to prioritize the needs and wants of the attendees over those of the host. This common mistake often occurs when event planners focus on their own preferences and fail to consider what the attendees actually want. By putting the host's needs and wants first, the event may not be as beneficial or engaging for the attendees. For instance, the host may have a personal preference for an oceanfront venue, but the attendees may prioritize cost reduction over location. Similarly, without input from attendees, hosts may prioritize the wrong topics or the wrong level of information for their guests. To avoid this mistake, event planners should actively gather data and feedback from potential attendees. By considering the needs and wants of the attendees, event planners can create an agenda that is tailored to their interests, resulting in a more successful and engaging event.

Quotes:

• "The deciding factor is, to pick a venue, is the venue, does it have a conducive facility that people can learn from you?" (16:45 | May Silvers)

• "So there's no point talking about the topics that I want to talk about, even though I think it's beneficial for them. But I must first make sure that I talk about the topics that they want me to talk about. And if time allows, then I will include the topics that I want to talk about. OK? So you want to be able to collect data to find out What do they want you to talk about? And not just you talking about the things you want to talk about, okay?" (19:34 | May Silvers)

• "I want to be able to have time to network with the people who's there with me or who are the other attendees and also have some workshop incorporated in it so we can implement and do some work in addition to listen to you teach." (21:17 | May Silvers)

• "Three months before the start date of the event, you need to be able to already sell enough tickets to cover at least 50% to 75% of the cost of the event." (27:55 | May Silvers)

• "You don't want to just move on so fast without spending time to audit your whole process and also the return on investment, was it worth your time and money to do this event? (35:17 | May Silvers)

Links

Sign up for our last virtual workshop for 2023: CEO Business Audit Masterclass on October 25-26 2023. Click the link for more info: https://learnwith.mayyeosilvers.com/ll21bizauditmasterclass37podcast

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 05, 2023

Don’t Start a Business Because You Hate Your Day Job - Episode 106

Thursday Oct 05, 2023

"If you think that it's easier or the grass is greener when you start your own business compared to doing your day job, you are absolutely wrong," says May Silvers. Sick and tired of your 9-5 and dreaming of starting a business? Before you take that leap and leave your day job, you must listen to the sage advice offered in this eye-opening episode. May Silvers shares a very honest reality check for aspiring entrepreneurs who think that starting a business will solve all their problems. She debunks the myth that entrepreneurship is easier or more fun than a day job, highlighting the challenges and risks involved. May emphasizes the importance of evaluating your mindset, including how you handle rejection, imposter syndrome, self-belief, and your relationship with money. Being an entrepreneur can be one of the most rewarding jobs you could ever have; this episode will help you evaluate if it’s right for you and help you get started with your eyes wide open.

Quotes:

• "Your day job has its perks that you may not think about when you're thinking of starting your business." (09:07 | May Silvers)

• "So you have to think, why do I want to start a business? That's because I don't want to have my earnings capped. That's because I want to have lifestyle freedom. That's because I want to do what I love to do. So those three motivators are great reasons, not because you hate your day job." (11:22 | May Silvers)

• "So do not quit your day job because you hate it to start a business. Thank your day job for being able to pay the bills and giving you the liberty, the freedom to be able to build your side hustle and let you experience what it feels like to be a business owner without having to worry about when is the next paycheck coming in." (23:57 | May Silvers)

Links

I'm thrilled to be speaking at The Event Planner Expo 2023, New York, October 10th -12th , Featuring Keynote speaker Gary Vaynerchuk CEO of VaynerMedia, Social Media and Marketing Expert and Entrepreneur and Marcy Blum, Event Icon!

Join me for three amazing days of learning, networking, and forming strategic partnerships on Thursday, October 12th at the Metropolitan Pavilion for my Fireside Chat.

Come Hear Me Speak at

On Thursday October 12th

The Event Planner Expo 2023

For Complimentary (only 20 are available, first come first serve) 1 Day VIP Tickets to the Fireside Chats at Metropolitan Pavilion on Thursday, October 12th

Select the ticket "VIP Event Planners-1 Day-Thursday Oct 12th", Use Promo Code: MayComp

Visit: The Event Planner Expo

Upgrade to 3 DAY EDUCATION, VIP EDUCATION, OR ALL ACCESS TICKETS

3 Days
Keynotes Speaker Gary Vaynerchuk and Marcy Blum
50 Speakers
Educational Speaker Series with top Business Leaders
Hospitality Lounge
Complimentary Cocktails and Gourmet Appetizers
125 + Exhibitor Booths and Immersive Activations
Live Entertainment and Celebrity Performance

To Experience All 3 Days with Keynote Speakers Gary Vaynerchuk and Marcy Blum

Use Promo Code: May30 for 30% off all tickets

Visit: The Event Planner Expo

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 28, 2023

If You Don’t Like Being Sold To, You Will NOT Do Well in Sales

Thursday Sep 28, 2023

Everyone starts on an equal footing when it comes to sales; it's not an inborn talent but a skill you can develop. And given the frequency with which event planners cite sales as a challenge in their business, there's no time like the present to master this craft.

May says that if selling feels uncomfortable to you, it's probably tied to how you feel about being sold to. She identifies common issues people feel about sales like the conflict and anxiety of declining an offer or the tension of feeling cornered into buying something. She warns that you may unintentionally be bringing that type of energy to your own sales calls.

What’s better? Taking the emotion out of sales calls and cultivating curiosity about your prospect’s needs. The focus of your sales conversions should be making sure both you and the prospect are evaluating if you are the right person to help them. Creating an opportunity, or giving permission, for each of you to end a conversation if either of you find that you are not a good fit can make sales conversations far more productive. You never have to feel you are trying to convince someone to buy.

If you want to assess, recalibrate, and rejuvenate your sales approach, May is happy to help you. She extends an invitation for personalized consultations or mentorship to boost listeners' effectiveness and comfort in sales.

Quotes:

• "Sales involves some sales strategies and tactics, and it involves skills as well, but it all starts from the mindset and your feelings towards selling." (02:07 | May Silvers)

• "You're in control of whether you want to buy or not. You're in control of how you feel about the conversation, where the conversation is going. You're in control of physically taking out your credit card or your money to pay to buy a product or service. So, what is there to fear? You're in total control." (07:25 | May Silvers)

• "Take away all emotions. Come in with curiosity. Ask questions that lead them to tell you, tell me more. Tell me more. I'd like to hear more. How can we work together?" (19:24 | May Silvers)

Links

Come Hear Me Speak at:

On Thursday October 12th

at New York, The Event Planner Expo 2023

For Complimentary 1 Day VIP Tickets to the Fireside Chats at Metropolitan (only 20 are available, first come first served)

Pavilion on Thursday, October 12th, Use Promo Code: MayComp. Please pick the ticket that says VIP Event Planners - 1 Day - Thursday, Oct 12th

Visit: The Event Planner Expo

Upgrade to 3 DAY EDUCATION, VIP EDUCATION, OR ALL ACCESS TICKETS

3 Days
Keynotes Speaker Gary Vaynerchuk and Marcy Blum
50 Speakers
Educational Speaker Series with top Business Leaders
Hospitality Lounge
Complimentary Cocktails and Gourmet Appetizers
125 + Exhibitor Booths and Immersive Activations
Live Entertainment and Celebrity Performance

To Experience All 3 Days with Keynote Speakers Gary Vaynerchuk and Marcy Blum

Use Promo Code: May30 for 30% off all tickets

Visit: The Event Planner Expo

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Sep 21, 2023

Are You Proud of the Work You Displayed Online?

Thursday Sep 21, 2023

“If you’re not proud of your work, then why are you showing your work?” May asks on this solo episode of The Unstoppable Eventrepreneur. Using real-life examples from a recent chat on social media, May notes how many business owners post pictures of events that they’re not particularly confident in, or which depict events for which they had to compromise their vision to suit the client. May understands the need for taking on less-than-ideal clients in order to make money; however, these are not the clients who should be featured as examples of your work. Posting less than stellar images means you will continue to attract less than stellar clients.

Instead, May says, when people see your pictures, they should be asking themselves how you put the event together and how long it took you to complete it. The better the pictures, the more those viewing it should be deterred from throwing the event themselves and eager to hire you instead. May shares a key question you should ask family and friends outside of the event business to gauge whether your online photos are portraying the image you wish to project. After this episode, you’ll be well on your way to establishing a digital presence that you will be proud of and that attracts your ideal clients!

Quotes

• “Show me your work and I will tell you whether your work is attracting champagne tastes via budget clients, or if you are getting your ideal clients.” (2:58 | May)

• “If you are already telling me these pictures are not the best pictures…If you're not proud of your work, why are you showing your work?” (9:54 | May)

• “Just remember this: if you post pictures of an event that do not represent your brand because this is a low end client, or this client doesn’t want to follow your vision, they have their own vision, but it doesn't align with your brand, when you post pictures like that, you're going to attract more of those same people.” (11:29 | May)

• “If your work looks like a kindergartener can put it together, or a seven-year or 10-year-old who's good at art and crafts can do it themselves, why should they hire you? These are the things that you have to think about when you put something on your digital platform.” (18:30 | May)

• “Every single time you work with a client that doesn't align with your brand or with the perception that you're trying to create about your work, it’s going to pull you back.” (20:35 | May)

Links

If you want to learn more about how to have a strong digital presence and attract your ideal clients, check out my newly published book: The Unstoppable Eventrepreneur. In the book, I show you the blueprint on how to start and scale your events business and cover a whole section on social media presence. Click on this link to get a copy of the book: https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.