The Unstoppable Eventrepreneur™

Is Staying Status Quo a Good Place to Be? - Episode 123

Are You Settling for Less Without Realizing It? In this episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers delves into a thought-provoking topic: the tendency to accept the status quo in our personal and business lives. Inspired by her own experience at a mini-clinic, where she learned she had adapted to breathing with congestion, May reflects on the broader implications of getting too comfortable with less than ideal situations.

 

May discusses the risks of complacency, pointing out how easily people tolerate and accept discomforts, from physical pain to financial struggles, or even neglect their well-being. She challenges listeners to introspect: Are there things you tolerate that actually are not acceptable to you?  And why?  Are you avoiding the changes necessary for improvement due to fear or perceived effort?

 

Highlighting the influence of one's social circle, May underscores the importance of surrounding oneself with people who refuse to settle for mediocrity. Being in the company of those who are content with the status quo can be a significant barrier to personal growth and achievement. May encourages her listeners to be truthful about their ambitions, seek community with achievers, and to actively pursue what they genuinely desire.

 

This episode serves as a powerful call to action, urging listeners to be curious about and to regularly assess their lives and businesses and to embrace the journey of personal and professional development, rather than remaining stagnant in the toleration of the status quo.

 

Quotes

• “We're depriving ourselves to show up at 100% because we thought that the difference between 100% and 98% is not that great. In reality, it is.” (10:34 | May Silvers)

• “Status quo means staying where you are right now, not moving forward, not moving backwards. But know that if you're not moving forward, you're not actually status quo. You're moving backwards in many other ways. you're just refusing to look at it. And you say that you've tried everything, right? Everything. But nothing's working. And finally, you gave up. How about trying not giving up?” (13:18 | May Silvers) 

• “Status quo is a very dangerous way to live personally and also in your business. Staying status quo means you're getting used to things that are not serving you.” (13:45 | May Silvers) 

 

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

3 Ways to Overcome Price Objections - Episode 122

One skillset that will transform your proposal close rate is learning to overcome price objections. In a must-listen episode of the Unstoppable Eventrepreneur Podcast, host May Yeo Silvers provides invaluable insights into understanding and navigating clients' perspectives on pricing.

 

The crux of the issue, May reveals, is perception. She elaborates on the importance of showcasing the complexity and expertise required in event planning. When clients see the intricate details and the level of professional skill needed, they begin to understand the true value of the services offered. This shifts their focus from cost to value.

 

May also delves into the psychological aspect of pricing – the subconscious price tag clients put on their own time and effort. If clients believe they can save money by taking on the task themselves, your fee must convincingly reflect the savings they would enjoy in terms of time, effort, and stress by hiring a professional instead.

 

Throughout the episode, May lays out a three-tiered strategy to counter price objections effectively. First, demonstrate the complexity and expertise of your work. Second, make potential clients feel the burden and effort of managing such tasks themselves. And third, highlight the extraordinary benefits they gain by employing your services – a stress-free experience, valuable time saved, and overall cost-effectiveness.

 

This episode is packed with strategies to transform the way you communicate value to your clients, ultimately empowering you to elevate your work, articulate your worth, and boost your business's revenue.

 

Quotes:

• “I don't believe in price objection. It's more about potential clients don't see the value they will get versus the amount of money they're going to invest in you.” (1:58 | May Silvers) 

• “Does your work look like I can go to different stores and put it all together and make it look that way? If I can, I will be hesitant or your potential client will be hesitant to want to do it.”  (10:10 | May Silvers)

• “You need to be able to communicate your price, why they should pay, and also elevate why they don't want to do it themselves, right? You need to understand what exactly is the buying motivation. So if you are getting a price objection, it's because they're not valuing something. It's not because they're not valuing your work because they look like your work is a DIY work. They are not valuing what they would be missing if they were to do it themselves. So we have to go find out what are they valuing?” (12:12 | May Silvers) 

 

Links

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Don't Adjust Your Goals to Match Your Actions - Episode 121

Have you ever been tempted to lower a goal you’ve set for yourself when it seems too hard to achieve?  In this first live recording of 2024, May Silvers warns listeners that lowering goals is a pathway to mediocrity, not success.

 

At the start of the year, it's common for people to set high ambitions, fueled by optimism and motivation. But around the 90-day mark, enthusiasm can wane, and doubts can arise, especially if results aren't immediately visible. It's at this critical juncture that it can be tempting to negotiate with yourself and scale back your goals.

 

May warns that by reducing goals to match current actions, people inadvertently settle for less, justifying reduced efforts and accepting subpar results. This mindset, she argues, not only leads to mediocrity but also stunts personal and professional growth.

 

To break this cycle, May advocates for adopting a strategy of baby milestones and steps. By breaking larger objectives into smaller, achievable targets, individuals can progressively amplify their efforts and maintain momentum. Align your actions with your high goals and commit to consistent, incremental progress.

 

If you want to kick off the year strong and create momentum for your business, check out May Silvers’ Passion to Profit workshop on Jan 23-25th. This event promises to guide participants through the critical stages of business development, including preparation, launch, and scaling.

 

Quotes:

• “The first 30 days is the easiest. Because everything is new and fresh. It becomes a little bit more tedious when it comes to Day 60. And it becomes almost intolerable when it comes to Day 90, especially when you haven't seen any results that you have put in for day 30 and day 60. This is when self-doubt comes in.” (4:01)  

• “Ask yourself, is this the value that you will want to show to people around you? That it's okay that I adjust my goal because I really don't want to work so hard for it? That's the reality. That you adjusted your goal not because you want less. You adjusted your goal because you don't want to work so hard for the real goal that you said to yourself.” (9:50 | May Silvers)

• “When you set baby milestones, you only have to take baby steps.” (11:07 | May Silvers)

• “In order for you to reach your goal, having an action plan, having accountability, having a clear path of what needs to be done, and taking the path that is guided by people who have done it before, telling you what to do, sharing with you what to do, so that you can reduce the number of mistakes that you make yourself, that plays a huge role in staying consistent and hitting your goal in a timely fashion.” (19:01 | May Silvers) 

 

Links

Event planners! Are you hesitant to launch your event planning business because:

You don’t know what business legalities you need to make your business legit

You don’t know how to attract your ideal clients and close them 

You don’t know how to price your services, how much to pay yourself nor know when you are financially ready to hire help

Join our virtual 3 Day Passion To Profit “P.L.S” workshop starting on Jan 23-25 where I will show you:

What you need to legalize ALL areas of your events business 

The BEST marketing and sales strategy to attract your ideal clients, sell without being “salesy” and get paid your worth  

How to price for PROFIT, pay yourself a full time salary and budget funds to hire help to scale your events business 

Let 2024 be THE Year for you to PREP, LAUNCH, SCALE your events business & turn your PASSION into PROFIT!

Spots are limited, reserve yours now! Click on this link to reserve your spot: https://learnwith.mayyeosilvers.com/ll22plsjan2024podcastfunnel

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Believing in AND Embodying Your 2024 Goals - Episode 120

Can you feel tomorrow's success today? Host May Silvers says a powerful tool in achieving our success is actually embodying the success today, visualizing and emotionally connecting with the successes of your future self.

 

May emphasizes the power of fully immersing yourself in the emotions of success now, even in your current circumstances. It's about not just talking about success or achieving goals, but truly feeling the victories of the future you. Coupled with effective tactics, experiencing these emotions in the present and aligning your actions accordingly, you fuel your journey and manifest your future success.

 

May also announces a resource to help you as you start your year. This January 23-25, she is offering a three-day virtual event called Passion to Profit.  This workshop will cover everything from legalities and marketing to pricing for profit and scaling your business. Whether you're a seasoned event planner or just starting out, this workshop will provide you with the tools and knowledge to take your business to the next level.

 

Quotes:

• “It's not that the goal is difficult. It's because you think it's difficult - because you don't believe you can do all that.” (7:31 | May Silvers)

• “If you want to be a wealthy woman, you need to start to think and act like a wealthy woman. Every single decision you make, you are your future self. (7:50 | May Silvers) 

• “So when I am trying to hit or break my income ceiling, I have to start thinking that I'm wealthy already. What would a wealthy person do? What would a CEO do? What would a successful CEO do in their business when they're presented this opportunity? Would a successful CEO be nickel and diming? Like, oh, should I invest in this or should I invest in that? The successful CEO will already know what is the best decision to make for their business because they're already farsighted. They are not making decisions based on their current reality. So this is a game that I play with myself all the time. I envision that I'm already there. You have to envision that you are already there and then get into that feeling and then make a decision based on that.” (9:46) 

• “This is a game that I play with myself all the time. I envision that I'm already there. You have to envision that you are already there and then get into that feeling and then make a decision based on that.” (10:29 | May Silvers)

• “I am the boss. That money is mine. The success is mine. Show up and act like one. Okay? You say you want something, show up and act like you already have it. So your reality has to be so much stronger than your current view of your current reality. That's how you're going to achieve your goal.” (17:00 | May Silvers) 

 

Links

Event planners! Is 2024 YOUR year to LAUNCH & SCALE your event planning business?

If your answer is “YES!”, join us at our virtual 3 Day Passion To Profit “P.L.S” workshop where you will learn:

PREP: What you need to legalize ALL areas of your events business 

LAUNCH: The BEST marketing and sales strategy to attract your ideal clients, sell without being “salesy” and get paid your worth  

SCALE: How to price for PROFIT, pay yourself a full time salary and budget funds to hire help to scale your events business 

The virtual workshop starts on Jan 23-25 2023 and will be hosted by May Yeo Silvers, a multiple 6 figure events veteran and business mentor who has helped several event planners PREP, LAUNCH, SCALE their events business & turned their PASSION into PROFIT!

Click on this link to sign up: https://learnwith.mayyeosilvers.com/ll22plsjan2024podcastfunnel

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Don’t Lose Sight of Your REAL Goal When Chasing Your 2024 Goals - Episode 119

In the inaugural episode of 2024, host May Yeo Silvers takes on the challenge of finding balance and harmony between financial ambition and personal happiness and fulfillment. May opens up about her own experiences, offering a heartfelt and transparent look at how significant business successes in the past years, though gratifying, came with a cost to her personal life and relationships and what she changed to improve her overall happiness.

 

May warns that relentlessly pursuing financial milestones can inadvertently erode the very freedom and joy that entrepreneurship promises, transforming it into a perpetual quest for more. Furthermore, May addresses how ego can sometimes drive this pursuit to unhealthy extremes, compromising both well-being and personal connections.

 

The key, as May discovered, was in redefining what prosperity truly means. She describes her journey towards a more balanced approach to life, where success is not defined solely by financial achievement but also by the quality of life's experiences and the depth of relationships.

 

This episode serves as a reminder for entrepreneurs setting new year’s goals to stay true to their core values while seeking success. It's about finding a balance that not only fosters financial growth but also enriches personal and relational well-being. May’s journey encourages listeners to consider: How can you redefine success to encompass not just wealth, but a life that fulfills you on all levels?

 

Quotes:

• “My account was fat, fat, fat. But for everything else, I was in the negative.” (25:30 | May Silvers) 

• “May, why are you working so hard? Even though we put on our mantra that we want all those things, we want to spend time with our family, be intentional, be present. I wasn't living out what I wrote.” (26:01 | May Silvers) 

• “When you're chasing your financial 2024 goal, bear in mind, why? What's the whole purpose of all this money?” (30:26 | May Silvers)

 

Links:

Lifeonaire: An Uncommon Approach to Wealth, Success, and Prosperity - https://a.co/d/eVkEdtY

 

Event planners! Is 2024 YOUR year to LAUNCH & SCALE your event planning business?

If your answer is “YES!”, join us at our virtual 3 Day Passion To Profit “P.L.S” workshop where you will learn:

PREP: What you need to legalize ALL areas of your events business 

LAUNCH: The BEST marketing and sales strategy to attract your ideal clients, sell without being “salesy” and get paid your worth  

SCALE: How to price for PROFIT, pay yourself a full time salary and budget funds to hire help to scale your events business 

The virtual workshop starts on Jan 23-25 2023 and will be hosted by May Yeo Silvers, a multiple 6 figure events veteran and business mentor who has helped several event planners PREP, LAUNCH, SCALE their events business & turned their PASSION into PROFIT!

 

Click on this link to sign up: https://learnwith.mayyeosilvers.com/ll22plsjan2024podcastfunnel

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

If It Is Not on the Calendar, It Ain’t Happening! - Episode 118

Embrace your calendar as more than just a scheduling tool! In this episode, May emphasizes that living life on autopilot leads to missed opportunities and a lack of fulfillment. She advocates for intentional scheduling, which involves deliberately setting goals and the technique of creating milestones for each goal on the calendar. This practice creates opportunities to regularly evaluate progress, audit actions, and make necessary adjustments to stay on track.

 

May explains that this kind of structured approach provides a framework for not only setting goals but also for continuously assessing how well you're moving toward them. It allows for moments of reflection, where you can course-correct or amplify efforts to accelerate positive outcomes. This level of accountability ensures that you're actively engaged in your journey towards your goals.

 

Another crucial aspect that May discusses is understanding the 'why' behind your goals. Knowing the deeper reasons for pursuing certain objectives can be a massive driving force. This, coupled with a calendar-centric approach, forms a powerful combination for goal attainment.

 

May's mantra encourages listeners who are thinking about 2024 to step out of the mundane flow of life and to take control of their time and, ultimately, their success so that they can enjoy the life and business they desire next year.

 

In this last episode of 2023, May shares her wishes that all listeners will be intentional, be present and savor every single moment they are blessed with!

 

Quotes:

• “For me, living is really knowing what you're doing every single minute in a day, really being present.” (3:47 | May Silvers)

• “Today I'm going to talk about not going through the motion. And if it's not on the calendar, it doesn't count. Why is it important to be on the calendar? The reason why we want to put it on the calendar is we have set an intention. Okay? We set an intention that something's going to happen on that day.” (5:25 | May Silvers) 

• “You want to be already tracking yourself month after month. So if you don't see any progress, you have time to catch what are you not doing correctly, what needs to be done, and then you can course correct. So when you are every single month closer to the date of your date of achievement you are auditing your progress and your process you are giving yourself time to course correct and this is the part that people tend to forget.” (10:37 | May Silvers) 

• “You need to do some work in regards to understanding your why. Why do you want to have this? Why do you want to have this goal? Because if you don't define your why, the desire is not there. If you never had it, you never have the loss of not having it. So it's easy to give up.” (16:04 | May Silvers)

 

Links

This is the LAST week before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event prof! If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31 2023. After Dec 31st 2023, the discount will be 35% off the first year.

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Fitting Your Business into Your Life, Not the Other Way Around - Episode 117

“Many entrepreneurs make the mistake of trying to work their life around the business, which is insane," says May Silvers. In this episode, May lays out a step-by-step plan for entrepreneurs to harmonize their personal and professional commitments within one master calendar.

 

May's plan begins with prioritizing personal life. She advises starting with a 12-month calendar and first marking off time for personal and family commitments, vacations, and personal retreats. This approach ensures that these crucial life moments are secured and not overrun by business demands.

 

Next, May suggests moving to professional goals. She instructs listeners to then schedule their business-related activities, like speaking engagements, trade shows, and client events. The key here, as May illustrates through her own examples, is to find a balance. This might mean making compromises to align business events with already blocked-off personal time.

 

May emphasizes the importance of teamwork and communication with family and loved ones. She advises discussing and coordinating these planned schedules with family members to ensure mutual support and respect for each other's commitments.

 

The final step in May's plan involves financial planning. She encourages listeners to be mindful of the budgetary aspects of both leisure and business activities. May suggests developing a financial strategy to generate the necessary funds for both personal and professional goals.

 

This step-by-step guide approach to annual planning is a fresh and practical framework for entrepreneurs to achieve balance, ensuring that both their personal well-being and professional growth are nurtured.

 

Quotes

• “I want to stress that you are merging what you're doing for your business into your personal life, not the other way round. Okay? So by doing that, we are honoring the whole reason why we start a business. We get to live in the present with our family, with our loved ones, not just living for the business.” (2:32 | May Silvers)

• “Everything is already on my calendar. Once we can see it at one glance, it feels good because I'm not giving up my personal time to put in a lot of business activity. And I'm not putting in so much personal time that I don't have time for my business activity. Everything has its place.” (15:46 | May Silvers)

• “We start planning from the big picture, and then we go into the medium picture, and then we eventually go down to the monthly and weekly picture. So yearly, quarterly, monthly, weekly.” (18:07 | May Silvers)

 

Links

There are two more weeks left before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event professionals! If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31, 2023. After Dec 31st 2023, the discount will be 35% off the first year.

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Auditing Your Business Investment & Opportunity Cost for 2023 - Episode 116

Event planners, this exercise can unlock a bigger future for your business! Join host May Yeo Silvers in a deep dive into auditing your business investments and opportunities in 2023. This critical analysis helps you understand what happened in your business and what you may want to change for better results in 2024.

May begins this episode by addressing the financial and emotional risks event planners often take, such as paying for leads, attending trade shows, or hiring social media experts. She urges a thorough evaluation of these decisions. Did these investments drive qualified leads and enhanced brand visibility? Understanding what benchmarks are associated with each tactic, and auditing those results are key to gauging their effectiveness, and your own sales and marketing effectiveness, as well.

 

Shifting focus to opportunity costs, May prompts listeners to consider what they might have lost by not investing in certain areas. She poses reflective questions: What if you didn't use a paid leads platform or participate in a trade show? How much time and effort did you invest in generating leads organically? And if you decided against hiring a social media manager, could you have achieved the same level of success independently?

 

Personal and business growth investments also come under scrutiny. May encourages evaluating the real impact of mentorship programs or courses on personal development and business progress. If you know you need help but for whatever reason decided not to invest in yourself/business, did you get the results you are looking for by holding yourself accountable to do the research, implement and audit your process? If your answer is no, it might be time to rethink strategies for the new year.

 

Throughout the episode, May stresses the importance of introspection and accountability. It's about learning from past choices and using those lessons to make smarter decisions moving forward.

 

In her concluding remarks, May reminds listeners to weigh both the risks taken and potential opportunities missed. There is a lot of homework in this episode, but May encourages listeners to take the time to do this comprehensive audit. It is pivotal for event planners aiming to make informed decisions and set themselves up for success in the next year.  

 

Quotes:

• “Look at the investment that you made for a paid leads platform. How much money did you invest? How many leads did you get?” (6:50 | May Silvers)

• “Whether you close any leads from this leads platform does not measure the efficiency or the effectiveness of the portal. But you should still consider evaluating, did you close those leads? Because it may give you an idea whether you have a marketing problem or a sales problem.” (7:16 | May Silvers) 

• “So that's when you know that, okay, in 2024, I need to work on my pitch, my sales, my sales conversation. So you don't have a problem getting leads, you’ve got a problem closing them.” (8:31 | May Silvers)

• “Personal development is also one thing that I want you to audit as well. Where you were before and where you are after, okay? If you are not where you want to be, that means you don't believe that you have changed at all, okay? If you don't believe you have changed at all, then you have to look at what happened.” (21:56 | May Silvers)

• “I want you to really take the time to evaluate what happened in 2023, the investment that you made, the investment that you did not make, what worked and what didn't.” (33:26 | May Silvers)

 

Links

3 more weeks left before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event prof! If EFFICIENCY if your word for 2024, HoneyBook could be your solution! 

 

From proposal stage to billing, it is as easy as ABC. If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31 2023. After Dec 31st 2023, the discount will be 35% off the first year.

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

What It Really Takes To Own A Successful Venue with Jonathan Aymin - Episode 115

Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management.

 

Jonathan begins by drawing a parallel between venue management and event management, emphasizing the tailored solutions, marketing finesse, and operational expertise crucial in the wedding industry. He speaks about the benefits of having a team focused on this niche, significantly impacting revenue and achieving specific property goals.

 

His personal evolution into venue management stemmed from a desire for broader influence within the industry. With experiences in both hospitality and staffing, Jonathan was well-prepared for the challenges and steep learning curve of venue management. He openly discusses the nuances and hurdles encountered during this transition. A critical decision in this journey, as Jonathan explains, is whether to lease or purchase a venue. Initially opting to lease minimized risks and offered real industry insights, but he also outlines plans for future purchases, stressing the importance of understanding the ‘owner DNA’ and ‘venue DNA’ in making such decisions.

 

Jonathan advises potential venue owners to evaluate their personal goals, financial situation, and readiness to handle operational demands. He suggests gaining firsthand experience or consulting with industry experts as essential steps. Understanding the distinct ‘DNA’ of the owner and the venue is vital – it’s about aligning personal traits and goals with the venue’s character and market position.

 

May Yeo Silvers wraps up the episode, reinforcing Jonathan’s insights on comprehending one's capabilities, market dynamics, and financial considerations in venue leasing and ownership. She emphasizes the necessity of aligning one's actions with their goals.

 

This episode is like a mini-masterclass! Listeners are treated to a comprehensive and insightful discussion, offering valuable takeaways for anyone aspiring to venture into venue management and ownership. Jonathan’s journey and advice serve as a compelling guide, illustrating the importance of understanding the deeper aspects of venue ownership and management.

 

Quotes:

• "What our company specializes in is creating custom solutions for a property owner who either is looking for extra revenue for their property and they don't know how to turn it into a venue yet." (34:06 | Jonathan Aymin)

• "You have to look at those three things. What's the venue DNA? What's the owner DNA? And then the actual money side of it." (34:14 | Jonathan Aymin) 

• "You can find, as you evolve, as you learn, as your business teaches you lessons about yourself, you start to realize, I like this more, and you have the opportunity to listen to your business, to listen to your heart and mind as it's developing. Gently move over so even though we didn't have specific experience in venue management we had enough associated experience that we were already starting at an elevated standpoint than someone maybe who was coming brand new to the industry. " (16:34 | Jonathan Aymin) 

Links

Connect with Jonathan Aymin:

Venue Management & Consulting: https://www.cseventservices.com 

CSE Venues: https://csevenues.com

Podcast: https://www.thevenuerx.com 

WEVA: https://www.wevahub.com 

Email: venues@cseventservices.com 

LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/ 

Instagram: https://www.instagram.com/jonoaymin 

YouTube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

The Buying Cycle Of Cold, Warm and Referral Leads - Episode 114

Understanding different types of leads and what to do about them is a game-changer for growing your business.  In her latest episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers delves into the nuances of managing different types of leads in your business. She categorizes leads into three groups: cold, warm, and referral, each requiring a unique approach so you can effectively move them closer to conversion.

 

May defines cold leads as those who have minimal awareness of your business, whereas warm leads have engaged with your content and are considering your services. The most valuable referral leads, come from past clients or those familiar with your brand, bringing a level of trust and familiarity to the table.

 

Highlighting the significance of referral leads, May advises allocating about half of your sales efforts to strengthening relationships with past and current clients, as well as brand enthusiasts. This group, while not directly using your services, can act as powerful advocates.

 

In terms of sales outreach, May recommends a balanced approach. Spend a quarter of your time creating authoritative content that demonstrates your expertise. This establishes your brand's credibility and attracts warm leads, who should receive the remaining 25% of your effort, guiding them towards feeling safe to engage further.

 

Moving leads through the buying cycle is another key focus. May outlines clear strategies for each lead type: providing solution clarity and results for cold leads, offering evidence and testimonials to warm leads, and giving reassurance and a sense of safety to referral leads to encourage their buying decision.

 

Wrapping up the episode, May introduces an exciting opportunity for listeners: her upcoming in-person event on vision and strategic planning for 2024. Attendees will be equipped with the tools to set intentional goals and craft a comprehensive roadmap for success. Don't miss this chance to turn your aspirations into actionable plans. Secure your spot now and get ready to transform your approach to business in the coming year. Join May and other like-minded professionals for a day of learning, growth, and strategic planning!

 

Quotes:

• “Just say, ‘Hey, I saw you post about this problem that you are facing or that you have a question about how to plan this particular event. Here, this is the content that I've created to help my clients, to help my followers. So watch this”. Send it to them. so now they'll be like ‘Oh wow, they really are seeing me, they see that I have a problem and they're actually taking the time to send me this information.’ Now you've got their attention.” (14:14 | May Silvers)

• “After having some form of communication in terms of sending them the content, and then maybe follow up to say, ‘Hey, did you enjoy the content? Did you get a chance to watch this?’ But don't stalk them. When they follow you on your social media, you follow them back on their social media. You want to be able to see what they're doing. You want to hit the like and the love button and give some form of a comment. So the whole goal here is to let them be familiar with your name, you peak their curiosity, and then they research you.” (14:53 | May Silvers)

• “Share an event that has a similar challenge to the client. Tell them your process, so you're making them feel comfortable. So they know what it's like if they were to work with you. Now you are making them feel safe.” (16:59 | May Silvers)

Links

Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!

 

This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket, In-Person Ticket

 

Click here to see what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!

 

Connect with me at: may@events4anyone.com

Website: www.mayyeosilvers.com.

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm