14.7K
Downloads
169
Episodes
EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form of communication that breaks down ideas and strategies into actionable step-by-step processes. Tune in, be inspired and get ready to start discovering the untapped potential within you to truly become an Unstoppable Eventrepreneur! For more business tips, strategies and mindset reset, follow along with May: • Connect with me at: may@events4anyone.com • Website: www.mayyeosilvers.com • LinkedIn: www.linkedin.com/in/mayyeosilvers • Facebook: www.facebook.com/mayyeosilvers • IG: www.instagram.com/mayyeosilvers • TikTok: https://www.tiktok.com/@mayyeosilversofficial • FB private group: https://www.facebook.com/groups/events4anyone
Episodes
Thursday Jan 04, 2024
Don’t Lose Sight of Your REAL Goal When Chasing Your 2024 Goals - Episode 119
Thursday Jan 04, 2024
Thursday Jan 04, 2024
In the inaugural episode of 2024, host May Yeo Silvers takes on the challenge of finding balance and harmony between financial ambition and personal happiness and fulfillment. May opens up about her own experiences, offering a heartfelt and transparent look at how significant business successes in the past years, though gratifying, came with a cost to her personal life and relationships and what she changed to improve her overall happiness.
May warns that relentlessly pursuing financial milestones can inadvertently erode the very freedom and joy that entrepreneurship promises, transforming it into a perpetual quest for more. Furthermore, May addresses how ego can sometimes drive this pursuit to unhealthy extremes, compromising both well-being and personal connections.
The key, as May discovered, was in redefining what prosperity truly means. She describes her journey towards a more balanced approach to life, where success is not defined solely by financial achievement but also by the quality of life's experiences and the depth of relationships.
This episode serves as a reminder for entrepreneurs setting new year’s goals to stay true to their core values while seeking success. It's about finding a balance that not only fosters financial growth but also enriches personal and relational well-being. May’s journey encourages listeners to consider: How can you redefine success to encompass not just wealth, but a life that fulfills you on all levels?
Quotes:
• “My account was fat, fat, fat. But for everything else, I was in the negative.” (25:30 | May Silvers)
• “May, why are you working so hard? Even though we put on our mantra that we want all those things, we want to spend time with our family, be intentional, be present. I wasn't living out what I wrote.” (26:01 | May Silvers)
• “When you're chasing your financial 2024 goal, bear in mind, why? What's the whole purpose of all this money?” (30:26 | May Silvers)
Links:
Lifeonaire: An Uncommon Approach to Wealth, Success, and Prosperity - https://a.co/d/eVkEdtY
Event planners! Is 2024 YOUR year to LAUNCH & SCALE your event planning business?
If your answer is “YES!”, join us at our virtual 3 Day Passion To Profit “P.L.S” workshop where you will learn:
PREP: What you need to legalize ALL areas of your events business
LAUNCH: The BEST marketing and sales strategy to attract your ideal clients, sell without being “salesy” and get paid your worth
SCALE: How to price for PROFIT, pay yourself a full time salary and budget funds to hire help to scale your events business
The virtual workshop starts on Jan 23-25 2023 and will be hosted by May Yeo Silvers, a multiple 6 figure events veteran and business mentor who has helped several event planners PREP, LAUNCH, SCALE their events business & turned their PASSION into PROFIT!
Click on this link to sign up: https://learnwith.mayyeosilvers.com/ll22plsjan2024podcastfunnel
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Dec 28, 2023
If It Is Not on the Calendar, It Ain’t Happening! - Episode 118
Thursday Dec 28, 2023
Thursday Dec 28, 2023
Embrace your calendar as more than just a scheduling tool! In this episode, May emphasizes that living life on autopilot leads to missed opportunities and a lack of fulfillment. She advocates for intentional scheduling, which involves deliberately setting goals and the technique of creating milestones for each goal on the calendar. This practice creates opportunities to regularly evaluate progress, audit actions, and make necessary adjustments to stay on track.
May explains that this kind of structured approach provides a framework for not only setting goals but also for continuously assessing how well you're moving toward them. It allows for moments of reflection, where you can course-correct or amplify efforts to accelerate positive outcomes. This level of accountability ensures that you're actively engaged in your journey towards your goals.
Another crucial aspect that May discusses is understanding the 'why' behind your goals. Knowing the deeper reasons for pursuing certain objectives can be a massive driving force. This, coupled with a calendar-centric approach, forms a powerful combination for goal attainment.
May's mantra encourages listeners who are thinking about 2024 to step out of the mundane flow of life and to take control of their time and, ultimately, their success so that they can enjoy the life and business they desire next year.
In this last episode of 2023, May shares her wishes that all listeners will be intentional, be present and savor every single moment they are blessed with!
Quotes:
• “For me, living is really knowing what you're doing every single minute in a day, really being present.” (3:47 | May Silvers)
• “Today I'm going to talk about not going through the motion. And if it's not on the calendar, it doesn't count. Why is it important to be on the calendar? The reason why we want to put it on the calendar is we have set an intention. Okay? We set an intention that something's going to happen on that day.” (5:25 | May Silvers)
• “You want to be already tracking yourself month after month. So if you don't see any progress, you have time to catch what are you not doing correctly, what needs to be done, and then you can course correct. So when you are every single month closer to the date of your date of achievement you are auditing your progress and your process you are giving yourself time to course correct and this is the part that people tend to forget.” (10:37 | May Silvers)
• “You need to do some work in regards to understanding your why. Why do you want to have this? Why do you want to have this goal? Because if you don't define your why, the desire is not there. If you never had it, you never have the loss of not having it. So it's easy to give up.” (16:04 | May Silvers)
Links
This is the LAST week before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event prof! If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31 2023. After Dec 31st 2023, the discount will be 35% off the first year.
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Dec 21, 2023
Fitting Your Business into Your Life, Not the Other Way Around - Episode 117
Thursday Dec 21, 2023
Thursday Dec 21, 2023
“Many entrepreneurs make the mistake of trying to work their life around the business, which is insane," says May Silvers. In this episode, May lays out a step-by-step plan for entrepreneurs to harmonize their personal and professional commitments within one master calendar.
May's plan begins with prioritizing personal life. She advises starting with a 12-month calendar and first marking off time for personal and family commitments, vacations, and personal retreats. This approach ensures that these crucial life moments are secured and not overrun by business demands.
Next, May suggests moving to professional goals. She instructs listeners to then schedule their business-related activities, like speaking engagements, trade shows, and client events. The key here, as May illustrates through her own examples, is to find a balance. This might mean making compromises to align business events with already blocked-off personal time.
May emphasizes the importance of teamwork and communication with family and loved ones. She advises discussing and coordinating these planned schedules with family members to ensure mutual support and respect for each other's commitments.
The final step in May's plan involves financial planning. She encourages listeners to be mindful of the budgetary aspects of both leisure and business activities. May suggests developing a financial strategy to generate the necessary funds for both personal and professional goals.
This step-by-step guide approach to annual planning is a fresh and practical framework for entrepreneurs to achieve balance, ensuring that both their personal well-being and professional growth are nurtured.
Quotes
• “I want to stress that you are merging what you're doing for your business into your personal life, not the other way round. Okay? So by doing that, we are honoring the whole reason why we start a business. We get to live in the present with our family, with our loved ones, not just living for the business.” (2:32 | May Silvers)
• “Everything is already on my calendar. Once we can see it at one glance, it feels good because I'm not giving up my personal time to put in a lot of business activity. And I'm not putting in so much personal time that I don't have time for my business activity. Everything has its place.” (15:46 | May Silvers)
• “We start planning from the big picture, and then we go into the medium picture, and then we eventually go down to the monthly and weekly picture. So yearly, quarterly, monthly, weekly.” (18:07 | May Silvers)
Links
There are two more weeks left before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event professionals! If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31, 2023. After Dec 31st 2023, the discount will be 35% off the first year.
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Dec 14, 2023
Auditing Your Business Investment & Opportunity Cost for 2023 - Episode 116
Thursday Dec 14, 2023
Thursday Dec 14, 2023
Event planners, this exercise can unlock a bigger future for your business! Join host May Yeo Silvers in a deep dive into auditing your business investments and opportunities in 2023. This critical analysis helps you understand what happened in your business and what you may want to change for better results in 2024.
May begins this episode by addressing the financial and emotional risks event planners often take, such as paying for leads, attending trade shows, or hiring social media experts. She urges a thorough evaluation of these decisions. Did these investments drive qualified leads and enhanced brand visibility? Understanding what benchmarks are associated with each tactic, and auditing those results are key to gauging their effectiveness, and your own sales and marketing effectiveness, as well.
Shifting focus to opportunity costs, May prompts listeners to consider what they might have lost by not investing in certain areas. She poses reflective questions: What if you didn't use a paid leads platform or participate in a trade show? How much time and effort did you invest in generating leads organically? And if you decided against hiring a social media manager, could you have achieved the same level of success independently?
Personal and business growth investments also come under scrutiny. May encourages evaluating the real impact of mentorship programs or courses on personal development and business progress. If you know you need help but for whatever reason decided not to invest in yourself/business, did you get the results you are looking for by holding yourself accountable to do the research, implement and audit your process? If your answer is no, it might be time to rethink strategies for the new year.
Throughout the episode, May stresses the importance of introspection and accountability. It's about learning from past choices and using those lessons to make smarter decisions moving forward.
In her concluding remarks, May reminds listeners to weigh both the risks taken and potential opportunities missed. There is a lot of homework in this episode, but May encourages listeners to take the time to do this comprehensive audit. It is pivotal for event planners aiming to make informed decisions and set themselves up for success in the next year.
Quotes:
• “Look at the investment that you made for a paid leads platform. How much money did you invest? How many leads did you get?” (6:50 | May Silvers)
• “Whether you close any leads from this leads platform does not measure the efficiency or the effectiveness of the portal. But you should still consider evaluating, did you close those leads? Because it may give you an idea whether you have a marketing problem or a sales problem.” (7:16 | May Silvers)
• “So that's when you know that, okay, in 2024, I need to work on my pitch, my sales, my sales conversation. So you don't have a problem getting leads, you’ve got a problem closing them.” (8:31 | May Silvers)
• “Personal development is also one thing that I want you to audit as well. Where you were before and where you are after, okay? If you are not where you want to be, that means you don't believe that you have changed at all, okay? If you don't believe you have changed at all, then you have to look at what happened.” (21:56 | May Silvers)
• “I want you to really take the time to evaluate what happened in 2023, the investment that you made, the investment that you did not make, what worked and what didn't.” (33:26 | May Silvers)
Links
3 more weeks left before the 50% discount expires for HoneyBook, one of the most popular software used by the majority of event prof! If EFFICIENCY if your word for 2024, HoneyBook could be your solution!
From proposal stage to billing, it is as easy as ABC. If you want to get 50% off for the first year of your subscription, click this link to start a free trial! The offer expires on Dec 31 2023. After Dec 31st 2023, the discount will be 35% off the first year.
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Dec 07, 2023
What It Really Takes To Own A Successful Venue with Jonathan Aymin - Episode 115
Thursday Dec 07, 2023
Thursday Dec 07, 2023
Meet event venue management pioneer, Jonathan Aymin on this episode of the Unstoppable Eventrepreneur Podcast. May Silvers invites listeners on an educational journey with her guest, who shares his transition from a staffing company to venue management.
Jonathan begins by drawing a parallel between venue management and event management, emphasizing the tailored solutions, marketing finesse, and operational expertise crucial in the wedding industry. He speaks about the benefits of having a team focused on this niche, significantly impacting revenue and achieving specific property goals.
His personal evolution into venue management stemmed from a desire for broader influence within the industry. With experiences in both hospitality and staffing, Jonathan was well-prepared for the challenges and steep learning curve of venue management. He openly discusses the nuances and hurdles encountered during this transition. A critical decision in this journey, as Jonathan explains, is whether to lease or purchase a venue. Initially opting to lease minimized risks and offered real industry insights, but he also outlines plans for future purchases, stressing the importance of understanding the ‘owner DNA’ and ‘venue DNA’ in making such decisions.
Jonathan advises potential venue owners to evaluate their personal goals, financial situation, and readiness to handle operational demands. He suggests gaining firsthand experience or consulting with industry experts as essential steps. Understanding the distinct ‘DNA’ of the owner and the venue is vital – it’s about aligning personal traits and goals with the venue’s character and market position.
May Yeo Silvers wraps up the episode, reinforcing Jonathan’s insights on comprehending one's capabilities, market dynamics, and financial considerations in venue leasing and ownership. She emphasizes the necessity of aligning one's actions with their goals.
This episode is like a mini-masterclass! Listeners are treated to a comprehensive and insightful discussion, offering valuable takeaways for anyone aspiring to venture into venue management and ownership. Jonathan’s journey and advice serve as a compelling guide, illustrating the importance of understanding the deeper aspects of venue ownership and management.
Quotes:
• "What our company specializes in is creating custom solutions for a property owner who either is looking for extra revenue for their property and they don't know how to turn it into a venue yet." (34:06 | Jonathan Aymin)
• "You have to look at those three things. What's the venue DNA? What's the owner DNA? And then the actual money side of it." (34:14 | Jonathan Aymin)
• "You can find, as you evolve, as you learn, as your business teaches you lessons about yourself, you start to realize, I like this more, and you have the opportunity to listen to your business, to listen to your heart and mind as it's developing. Gently move over so even though we didn't have specific experience in venue management we had enough associated experience that we were already starting at an elevated standpoint than someone maybe who was coming brand new to the industry. " (16:34 | Jonathan Aymin)
Links
Connect with Jonathan Aymin:
Venue Management & Consulting: https://www.cseventservices.com
CSE Venues: https://csevenues.com
Podcast: https://www.thevenuerx.com
WEVA: https://www.wevahub.com
Email: venues@cseventservices.com
LinkedIn: https://www.linkedin.com/in/jonathan-aymin-065aa679/
Instagram: https://www.instagram.com/jonoaymin
YouTube: https://www.youtube.com/channel/UCd5m3xiVauCEvQPPaVWraIg
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Nov 30, 2023
The Buying Cycle Of Cold, Warm and Referral Leads - Episode 114
Thursday Nov 30, 2023
Thursday Nov 30, 2023
Understanding different types of leads and what to do about them is a game-changer for growing your business. In her latest episode of the Unstoppable Eventrepreneur Podcast, May Yeo Silvers delves into the nuances of managing different types of leads in your business. She categorizes leads into three groups: cold, warm, and referral, each requiring a unique approach so you can effectively move them closer to conversion.
May defines cold leads as those who have minimal awareness of your business, whereas warm leads have engaged with your content and are considering your services. The most valuable referral leads, come from past clients or those familiar with your brand, bringing a level of trust and familiarity to the table.
Highlighting the significance of referral leads, May advises allocating about half of your sales efforts to strengthening relationships with past and current clients, as well as brand enthusiasts. This group, while not directly using your services, can act as powerful advocates.
In terms of sales outreach, May recommends a balanced approach. Spend a quarter of your time creating authoritative content that demonstrates your expertise. This establishes your brand's credibility and attracts warm leads, who should receive the remaining 25% of your effort, guiding them towards feeling safe to engage further.
Moving leads through the buying cycle is another key focus. May outlines clear strategies for each lead type: providing solution clarity and results for cold leads, offering evidence and testimonials to warm leads, and giving reassurance and a sense of safety to referral leads to encourage their buying decision.
Wrapping up the episode, May introduces an exciting opportunity for listeners: her upcoming in-person event on vision and strategic planning for 2024. Attendees will be equipped with the tools to set intentional goals and craft a comprehensive roadmap for success. Don't miss this chance to turn your aspirations into actionable plans. Secure your spot now and get ready to transform your approach to business in the coming year. Join May and other like-minded professionals for a day of learning, growth, and strategic planning!
Quotes:
• “Just say, ‘Hey, I saw you post about this problem that you are facing or that you have a question about how to plan this particular event. Here, this is the content that I've created to help my clients, to help my followers. So watch this”. Send it to them. so now they'll be like ‘Oh wow, they really are seeing me, they see that I have a problem and they're actually taking the time to send me this information.’ Now you've got their attention.” (14:14 | May Silvers)
• “After having some form of communication in terms of sending them the content, and then maybe follow up to say, ‘Hey, did you enjoy the content? Did you get a chance to watch this?’ But don't stalk them. When they follow you on your social media, you follow them back on their social media. You want to be able to see what they're doing. You want to hit the like and the love button and give some form of a comment. So the whole goal here is to let them be familiar with your name, you peak their curiosity, and then they research you.” (14:53 | May Silvers)
• “Share an event that has a similar challenge to the client. Tell them your process, so you're making them feel comfortable. So they know what it's like if they were to work with you. Now you are making them feel safe.” (16:59 | May Silvers)
Links
Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!
This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket, In-Person Ticket
Click here to see what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Nov 23, 2023
Learn All About SEO With Sara Dunn - Episode 113
Thursday Nov 23, 2023
Thursday Nov 23, 2023
Are you tired of your website not showing up on Google? Do you want to learn the secrets of SEO and how it can transform your event planning business? In this episode, host May Silvers interviews SEO expert Sara Dunn. Sara shares her background in digital marketing and how she got started in the events industry. She explains that SEO stands for search engine optimization and is the art of influencing where a website shows up on search engines like Google. Sara emphasizes the importance of using keywords that potential clients would search for when optimizing a website. She advises event professionals to think about what their ideal clients would search for and incorporate those keywords into their website content.
When comparing SEO to other outlets like Google ads, Facebook ads, and organic social media outreach, Sara acknowledges that SEO may not be the right fit for every business. However, she emphasizes that SEO is ideal for long-term strategists who want to do something right that will pay off over time. She believes that SEO is the only strategy that is free, only needs to be done once, and continues to bring in new clients year after year.
If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done! For those interested in learning more about SEO, Sara offers her Wedding SEO Bootcamp program, which teaches event professionals how to set up SEO on their websites in just two weeks.
Quotes:
• "SEO is the art of influencing where your website and your business shows up on search engines." (06:11 | Sara Dunn)
• "The most common mistake is not thinking about the actual keywords that your ideal clients would be searching for." (21:23 | Sara Dunn)
• "SEO is the only strategy that is free, that you only have to do once, that keeps paying off for you year after year." (31:59 | Sara Dunn)
• "The most transformative way to learn SEO is to actually learn the step-by-step process of everything you need to know." (35:58 | Sara Dunn)
Links
We completed the 2 part series of Lead Generation last week. This week, we highlighted one of the lead generation strategies, Search Engine Optimization, SEO for short. If you have enjoyed today's episode and want to learn more SEO tips from Sara, click on this link to access more resources!
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Nov 16, 2023
Thursday Nov 16, 2023
Lead generation takes a personal twist in the second installment of our two-part series on this vital topic. If you haven't listened to part 1 yet, be sure to catch up for the full picture. In this episode, May zeroes in on the importance of customizing lead generation strategies to fit individual needs and situations. She identifies three key factors to consider: available time, resources, and personal preference.
For those with ample time but limited budgets, May suggests organic outreach. Building strong relationships with vendors, actively participating in networking events, and making an impact at trade shows are her recommended approaches. However, she advises those who may struggle with social anxiety to consider alternatives to these face-to-face methods. Conversely, event professionals facing time constraints but with some budgetary flexibility might benefit more from paid lead platforms and targeted advertising. This approach offers a quicker lead acquisition, bypassing the need for extensive personal networking.
The role of personality in shaping your lead generation strategy is crucial. May explains how digital natives may thrive using online marketing tactics like SEO, blogging, and social media engagement, whereas those who are more extroverted may prefer traditional, in-person marketing techniques.
Drawing from her experiences, May contrasts the lead generation strategies she employed for her event planning business, M2 Hospitality, with the digital-centric methods used for her coaching business, Events4Anyone. She encourages listeners to find and adopt strategies that resonate with their own personalities and objectives, highlighting the need for setting practical goals and occasionally stepping outside their comfort zones.
For those seeking guidance in crafting their lead generation approach or overall planning for 2024, May extends an invitation to her upcoming in-person event on December 2nd in Ft. Lauderdale, Florida. This event, dedicated to vision and strategic planning, promises to be an invaluable resource for the year ahead.
Quotes:
• “If you totally decide you are doing something and you're forced to do it, you will do less of it. So I want to teach you to find something that you can do first and have this sense of accomplishment. And then when you grow confident, then you will have less resistance to do the things that you don't like to do.” (9:08 | May Silvers)
• “G-O-L-D, the money is there, but you have to move from this place to that place to go get the money. You have to move yourself closer to the money. And that only happens if you take action and not just - ‘look at that, oh my God, all those leads, over there why these people have all this business and I don't?’ - because they move! They move towards where the leads are and then they continue to do what they need to do to close them.” (16:25 | May Silvers)
• “Look at these three factors, okay? Time, resources, personality. And then decide what suits you the best and then immediately take action on the lowest hanging fruit.” (17:02 | May Silvers)
Links
Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!
This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket , In-Person Ticket.
Early bird pricing expires on Nov 19 2023!
Click here to hear what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilvers
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Nov 09, 2023
Part 1 of a 2 Part Series of Lead Generation: Where are all the leads? - Episode 111
Thursday Nov 09, 2023
Thursday Nov 09, 2023
The cornerstone of any thriving event planning business is effective lead generation. In the first installment of a two-part series, master event planner and business coach, May Silvers, focuses on three fundamental strategies for generating leads: the power of referrals, the potential in reactivation, and the advantage of renewal.
May explains that referral marketing involves building strong relationships with vendors, venues, and past clients who can refer new leads to your business. She emphasizes the need for these referral partners to be familiar with your brand, services, and pricing in order to make effective referrals and advocate for your brand. Revisiting prospects that have previously shown interest can uncover untapped opportunities. May explains the process of reactivating these leads by re-establishing contact at just the right moment to capture their business. Renewal strategy centers on your existing client base and their forthcoming events. May discusses practical ways to stay connected with former clients, ensuring your event planning services remain their first choice.
Traditional marketing still holds value in the digital age. May breaks down how participation in trade shows, networking events, and direct outreach can substantially expand your lead pool. Shifting to digital avenues, May clarifies the role of SEO, social media presence, and email marketing in establishing online credibility and enhancing visibility to prospective clients. When it comes to paid lead strategies, May outlines how popular platforms can streamline the lead acquisition process, though she advises a balanced approach to using these tools.
This episode is packed with actionable advice on lead generation that will help you to build a robust pipeline. Be sure to join us for part two, where we'll continue to uncover effective lead generation strategies for your event planning business.
As you are planning for a successful 2024, May offers listeners a very special early bird offer for her upcoming in-person event on December 2nd in Ft. Lauderdale, FL which is focused on creating your vision and strategic planning for next year!
Quotes:
• "Lead generation is probably one of the biggest challenges that a lot of entrepreneurs face." (01:44 | May Silvers)
• “What's your sales activities calendar? Do you have a calendar? Does it guide you on which day of the week you're going to do what activities? Which day of the month you're going to do what activities? If you don't have that, you don't have a sales outreach strategy.” (26:08 | May Silvers)
• "Paid leads platforms are great because it's no longer sweat equity, you don't have to work a long period of time to get leads." (26:48 | May Silvers)
• "You should always spread out your lead generation strategies across traditional marketing, digital marketing, and paid leads platforms." (29:10 | May Silvers)
Links
Join me at our last in-person event for 2023 at Fort Lauderdale, Florida on Dec 2 2023!
This impactful and life changing event starts at 8am-5pm and there is a virtual and in-person option. Click on this link to get more details: Virtual Ticket , In-Person Ticket.
Early bird pricing expires on Nov 19 2023!
Click here to hear what the attendees who attended our Vision & Strategic Planning 2023 had to say about the event!
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilvers
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Nov 02, 2023
Thursday Nov 02, 2023
Are you tired of juggling multiple tabs, emails, and messages while planning events? Meet Planning Diva, an all-in-one event planning and design software designed to streamline your workflow, boost your efficiency and improve communication internally, with vendors and with clients.
In this episode of the Unstoppable Eventrepreneur Podcast, Jenny Maxwell shares her journey from event planner and designer to software developer for event planners. Listen to how Jenny started her event planning and designing business, hear about a lesson she learned the hard way about owning inventory, and how her journey as an EVENTrepreneur led her to developing a software that is a UNICORN in the industry.
Discover how Jenny's frustration with scattered communication and inefficiency led her to create Planning Diva, a powerful tool that combines project management, collaboration, and 3D visualization in one place. With Planning Diva, you can easily create mood boards, manage budgets, and communicate seamlessly with clients and vendors, PLUS sending proposal, contracts AND processing payments. Say goodbye to endless email threads and hello to a more organized and productive event planning experience.
Jenny is offering our listeners a MAJOR discount for the launch of her software. She is offering the first 100 subscriptions at $500 a year instead of $1500 and this is a lifetime guarantee. This price will not go up even with everything she adds in the next few years. She is also offering a 2 week free trial on the Planning Diva page. When you are ready to sign up, use this link to lock in the $500 lifetime guarantee price!
Quotes:
• "I felt like I was scattered and inefficient and I felt like there has to be a better way of organizing and doing things." (33:03 | Jenny Maxwell)
• "Efficiency is key in business. And I felt like I was being so inefficient by having so many different tabs open. I was using my Google Docs. I was using, you know, my to-do, my budget, my calendar. I had a Microsoft Publisher was how I was doing my layouts and mood boards from Pinterest. I was just all over the place. And it wasn't easy for me to share with a client. And it wasn't easy for me to share with my vendors. And so I had a couple of problems going on. I couldn't collaborate with vendors very well. And I wasn't organized" (38:25 | Jenny Maxwell)
• "I wanted anyone that's involved in Mary's wedding to be able to talk about Mary's wedding. And anyone that happens to have questions about AV can talk about AV. And so I wanted to build that collaboration piece so that you're not looking through DMs and emails and Facebook Messenger and text messages trying to find answers to these things. It's all right there. And if someone, say the client, might want to know a question, they can directly ask it there as well." (43:18 | Jenny Maxwell)
• “You are definitely a very courageous, forward-thinking business owner, not just an event planner, but doing a software that marries with your passion, that's a winning strategy because you can feel the pain of the problem and you can also feel the relief of the solution. And you're surrounded by a good community of all event planners who can give you feedback to constantly evolve the product, which is great. Congratulations!” (51:33 | May Silvers)
Links
Connect with me at: may@events4anyone.com
Website: www.mayyeosilvers.com.
LinkedIn: www.linkedin.com/in/mayyeosilvers
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilvers
FB private group: https://www.facebook.com/groups/events4anyone
To visit get your 2 week free trial of Planning Diva visit: www.planningdiva.com
Subscribe to Planning Diva with an exclusive $500 lifetime guarantee price: https://buy.stripe.com/6oE17SgzD5D269qfZ1