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EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form of communication that breaks down ideas and strategies into actionable step-by-step processes. Tune in, be inspired and get ready to start discovering the untapped potential within you to truly become an Unstoppable Eventrepreneur! For more business tips, strategies and mindset reset, follow along with May: • Connect with me at: may@events4anyone.com • Website: www.mayyeosilvers.com • LinkedIn: www.linkedin.com/in/mayyeosilvers • Facebook: www.facebook.com/mayyeosilvers • IG: www.instagram.com/mayyeosilvers • TikTok: https://www.tiktok.com/@mayyeosilversofficial • FB private group: https://www.facebook.com/groups/events4anyone
Episodes
Thursday Oct 10, 2024
Are You Managing Your Business Cash Flow Effectively? - Episode 159
Thursday Oct 10, 2024
Thursday Oct 10, 2024
“As a business owner, if you don’t work, you don’t make money. So you have to be extremely disciplined when it comes to cash flow,” says May Yeo Silvers. In this episode, she shares a personal story about her recent health scare, highlighting the critical need for both self-care and careful financial management.
May emphasizes that, while it’s easy to focus on booking events and generating revenue, many business owners neglect essential financial practices, such as tracking deposits and managing expenses. Without a clear understanding of cash flow, even successful businesses can run into trouble. She points out the importance of regularly checking bank accounts and credit card balances to avoid overspending or falling into debt, and reminds listeners that discipline is the key to staying financially healthy.
May urges entrepreneurs to move beyond the day-to-day operations of their businesses and take an active role in managing their financial health. She encourages listeners to join her live support community, where they can receive hands-on guidance and accountability in overcoming financial challenges. The community offers co-working sessions and practical support to help business owners maintain a firm grasp on their financials and sustain long-term success. Click here to learn more!
Quotes
• “As a business owner, if you don’t work, you don’t make money. So you have to be extremely disciplined when it comes to cash flow. When the money is coming in, and you’re grateful for the sales effort that’s paying off and converting into paid clients, you need the discipline to pay yourself, cover your bills, and set aside contingency funds.” (09:59 | May Yeo Silvers)
• “If your credit card bill is higher than what you have in the bank, that’s a major red flag.” (14:04 | May Yeo Silvers)
• “You are operating in your business instead of managing your business.” (16:02 | May Yeo Silvers)
• “You have to look at your numbers. You have to be so disciplined to look at your numbers. It’s not the sexiest thing to do, but if you don’t get this part right, your business is just running in circles.” (18:08 | May Yeo Silvers)
Links
If you are a EVENTrepreneur CEO who is making "getting to know your financial numbers" a priority but you want someone who can explain to you what the numbers mean in the events business terms (not some generic quickbook lingo), check out our Live Support Community where we have co-working sessions to do CEO tasks and one of the sessions actually focuses on understanding your business finance.
Click on this link (https://learnwith.mayyeosilvers.com/17livesupportupsell24kb) to find out what else the Live Support Community offers!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Oct 03, 2024
Replay: CEO Mindset vs Employee Mindset - Episode 158
Thursday Oct 03, 2024
Thursday Oct 03, 2024
When most people think of running a business, they imagine making lots of money, traveling the world, and working less. May Yeo Silvers calls this the CEO mindset. While this lifestyle is achievable, it requires a lot of groundwork. In this episode replay, she explains the difference between a CEO mindset and an employee mindset.
May points out that letting go of the employee mindset is the first step towards building a successful business, and that entails focusing on investing in your business and being prepared to go the extra mile. Unlike employees, CEOs take on more risks because they are accountable for the outcome of every decision. Before starting a business, it’s really important to understand what being a CEO truly involves.
Tune in to this week’s episode to know the key differences between a business owner and a CEO, the value of investing in your business, and how defining your “why” can help you shift from an employee mindset to a successful CEO.
Quotes
• “When you own a business and you know how to run your business, your business is profitable and your business can run without you, you certainly can enjoy the fruits of your labor where you make a lot of money and work very little, very few hours, have minimal involvement in your business, except for critical decisions and communication with your key staff who is running your business. You can take vacation anytime. So, that is the dream life of a CEO or a business owner. But in order to get there, there is some work that needs to be done.” (05:01 | May Yeo Silvers)
• “As a CEO, you are the only person. You have to make all of the decisions and you have to go figure things out.” (07:32 | May Yeo Silvers)
• “In order for your business or your side hustle to become a full-time job, you have got to stop thinking like an employee.” (12:54 | May Yeo Silvers)
• “A CEO is up for challenges. A CEO loves the potential for great results and they're not afraid to fail.” (15:55 | May Yeo Silvers)
Links
If you are ready to turn your passion for events into a profitable business instead of an expensive hobby, your lowest cost of investment to find one of the best resources in the events field is our 24 course Business Kickstart Bundle, at only $24!
The bundle focuses on the key pillar of business success: Pricing for Profit, Marketing for Brand Visibility, Sales Strategy to Close Sales, Business Legalities, Mindset and Productivity Hacks!
Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to get your bundle today!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Sep 26, 2024
Should You Advise Your Client to Pay Venue Room Rental? - Episode 157
Thursday Sep 26, 2024
Thursday Sep 26, 2024
“Every time your client has to pay for one thing, it means they will have less money to pay for another thing. And that other thing could be you,” says May Yeo Silvers, as she explores the impact of room rental fees on overall event budgets. She emphasizes that event planners need to understand the broader financial picture, as every expense—whether it’s decor, catering, or venue rental—affects what’s left to cover their own fees.
May expresses her strong dislike for room rental fees, especially in the post-COVID environment where venues have become stricter due to rising operational costs. However, she also shares when it may be necessary to pay these fees, such as for events with large spaces or extensive setup needs. She touches on strategies like negotiating room rental fees alongside food and beverage minimums to create a win-win for both the client and the venue.
May encourages event professionals to think beyond their immediate tasks and adopt a more strategic view of the entire event budget which can strengthen relationships with clients and establish the planner as a trusted expert who can navigate financial decisions with ease.
Quotes
• “Remember, every time your client has to pay for one thing, it means they will have less money to pay for another thing. And that other thing could be you.” (01:14 | May Yeo Silvers)
• “You don’t want to have your blinders on and only focus on your one thing. It’s good to understand the whole picture when an event is happening or when your client needs help with an event. Knowing the event budget will really help because it shows your expertise as an event professional who has more knowledge than just doing that one thing. Your client gains more trust in you because you’ve been able to offer advice and guidance outside your scope of work.” (01:47 | May Yeo Silvers)
• “I’m a strategist. I don’t just take orders from my client. I understand their vision, their needs for the events, and then I go to work when it comes to doing the event budget. I try to strategize the best way to negotiate the best contract for my client.” (21:11 | May Yeo Silvers)
• “Should you advise your client to pay room rental? This is just touching the surface, but it’s a good tip you can learn, right? You, as a planner or an event strategist—if you want to call yourself that, just like I do—don’t just take orders. I question every single thing. I strategize every single component when planning the event. So, this is another piece of knowledge you can put in your tool bag to help your client and showcase your expertise and value.” (24:13 | May Yeo Silvers)
Links
If you are ready to turn your passion for events into a profitable business instead of an expensive hobby, your lowest cost of investment to find one of the best resources in the events field is our 24 course Business Kickstart Bundle, at only $24!
The bundle focuses on the key pillar of business success: Pricing for Profit, Marketing for Brand Visibility, Sales Strategy to Close Sales, Business Legalities, Mindset and Productivity Hacks! Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to get your bundle today!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Sep 19, 2024
Learn This SKILL and Your Clients & Vendors Would LOVE You - Episode 156
Thursday Sep 19, 2024
Thursday Sep 19, 2024
“It’s not just the money—your reputation is on the line. That’s why I say you need to learn this skill. And once you learn it, your clients and your vendors will love you,” says May Yeo Silvers. This week, May underscores a vital skill for event professionals: mastering the logistics of setup time. She explains that success hinges on knowing how much time vendors need and ensuring that venues are booked accordingly to avoid last-minute stress, added costs, and rushed setups.
May highlights how poor planning often results in rushed setups, increased labor costs, and unnecessary tension. From missing critical details like audiovisual setups to underestimating the time needed for custom designs, such oversights can jeopardize the event. One example she shares involves an event at a New York library, where the venue was booked for just the day of the event, leaving no time for proper setup—leading to a chaotic and stressful situation for both vendors and the client.
May encourages event professionals to ask detailed questions, negotiate for adequate setup time, and compare the costs between extra labor and additional venue hours. Proper communication and planning with vendors not only save money and reduce stress but also help maintain a strong reputation. By mastering these logistics, professionals can ensure smooth, well-executed events that build trust and satisfaction with clients and vendors alike.
Quotes
• “The skill I’m talking about is the ability to understand what is required for the event to happen successfully in terms of logistics—particularly the time it takes for vendors to set up the event.” (04:25 | May Yeo Silvers)
• “Whether you are a planner, designer, or decorator, when you are tasked with booking a venue as part of your service—especially as a planner—if you are hired to book the venue for your client’s event, or if you are a designer or decorator hired to design or decorate the event, you need to have a crystal clear idea of how long it’s going to take for you, the designer or decorator, to execute the design. And if you’re a planner, you need to have a very clear idea of how long it’s going to take for your vendors, or the vendors that you or the client has hired, to execute the event.” (05:04 | May Yeo Silvers)
• “The particular skill you need to have is knowing how long it takes for the entire event to be set up. Not just your scope, but the whole event.” (24:14 | May Yeo Silvers)
• “It’s not just the money—your reputation is on the line. That’s why I say you need to learn this skill. And once you learn it, your clients and your vendors will love you. They’ll love you because you have a helicopter view of what it takes to make the event successful.” (25:44 | May Yeo Silvers)
Links
Join my FREE private facebook group: Events4Anyone-A-Z guide on how to start and grow your event planning business to learn more about event planning skills and business skills!
Inside the facebook group, we have modules that focus on Event Planning Skills, What you need to start your business, Sales and Marketing strategies, and even Mindset and Productivity hacks! Come join the rest of the 8k EVENTrepreneurs inside the community to grow your network and broaden your skills!
Click this link to join the free private facebook group. See you on the inside!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Sep 12, 2024
Lessons I Learned from My 7-9 Figure Business Mentors - Episode 155
Thursday Sep 12, 2024
Thursday Sep 12, 2024
“I spent over $100,000 on business mentors who helped me build my business, improve my wealth awareness, and taught me how to sell. I also worked with mentors who helped me understand the programming from my childhood to adulthood, and how I could change that programming. This shift in my belief system improved my relationships with my family, clients, vendors, and many other areas of my life,” shares May Yeo Silvers.
This week, May reflects on the pivotal role mentorship played in her journey, offering key lessons for personal and business growth. She debunks the idea of waiting for the “right time” to take action, urging entrepreneurs to create their own opportunities and avoid procrastination. May emphasizes the importance of financial discipline, noting that successful entrepreneurs find ways to generate and allocate resources, rather than making excuses. Understanding how clients perceive value is essential in sales, where aligning your services with their priorities can make all the difference.
May also tackles the emotional challenges of running a business, from letting go of underperforming employees to standing firm on pricing. She advocates for focusing more on the business side of things than the craft itself, urging entrepreneurs to embrace business strategies and management to achieve sustainable growth. For those struggling with these aspects, May advises seeking mentorship or partnerships to develop the essential skills needed to run a successful business.
Through her experiences and lessons learned from her mentors, May provides actionable insights for entrepreneurs looking to accelerate their business growth, highlighting the importance of continuous learning, adaptability, and a proactive approach to decision-making.
Quotes
• “When you’re building a business, there’s never really a ‘right’ time. It’s about what you make of the time you have. It’s like flying the plane while you’re still building it. Your job is to try not to crash badly. I say ‘try not to crash badly’ instead of ‘try not to crash’ because you will crash. That’s when you know that whatever you’re doing isn’t working.” (07:58 | May Yeo Silvers)
• “Learning how to start, grow, and sustain a business is a completely different skill set from the actual skills needed for client fulfillment and providing your services. You need to understand that.” (17:56 | May Yeo Silvers)
• “If you don’t have a love for business—whether it’s starting, growing, or sustaining it, and if you don’t enjoy any part of it, including business strategies and tactics—then it will be a challenge. It’s not easy to love, as it will test you as a person and as a CEO, tearing you down while also lifting you up.” (20:02 | May Yeo Silvers)
Links
If you don't want nor do you have the resources to invest over $100k for business mentors, the most economical way is to join our Unstoppable Eventrepreneur Live Community.
We host 4 LIVE zoom calls a month where the community members come and co-work to get their CEO stuff done, and they also get to ask questions and learn from EVENTrepreneurs, including myself, who have been there and done that. This is probably the cheapest and fastest way to grow your business where the investment is low, and the learning curve is so much smoother than trying to figure it out on your own!
Click this link to get the details of what the Live Community offers!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Sep 05, 2024
What Does a “Preferred Vendor List” Actually Do for Your Business? - Episode 154
Thursday Sep 05, 2024
Thursday Sep 05, 2024
“Being on a preferred vendor list doesn’t guarantee you business. In fact, sometimes it can cost you more than not being on the list at all,” says May Yeo Silvers. This week, May explores the advantages and potential pitfalls of preferred vendor lists within the event planning industry. She explains that these lists help streamline the planning process for clients by offering a curated selection of trusted vendors, benefiting both clients and venue staff. From a venue’s perspective, preferred vendor lists can be a powerful marketing tool that fosters mutually beneficial relationships with vendors who, in turn, may refer clients back to the venue.
However, May points out that for service providers, being on a preferred vendor list does not automatically translate to guaranteed business. It’s crucial for vendors to maintain strong relationships with venue staff, especially given the high turnover in the events industry, to stay top of mind for referrals. She also highlights the potential challenges vendors may face if they are not on these lists, particularly with venues that have strict policies about outside vendors.
May encourages both venues and service providers to carefully assess their strategies regarding preferred vendor lists. She emphasizes that these lists should support business growth rather than hinder it, urging both parties to consider whether participation truly aligns with their goals.
Quotes
• “If you’re a venue, it’s important to invite vendors from all categories to come and see your space. This way, you’re not just marketing yourself to the end user, but also to vendors who can refer leads to you. By doing this, you make sure that vendors know you exist, and they can refer clients who are still looking for a venue.” (06:00 | May Yeo Silvers)
• “As a service provider, should you consider being on a preferred vendor list? My take is that it depends on your goal. If you believe that paying to be on a preferred vendor list will bring in a lot more leads, and those leads are highly viable, then it could be worth considering.” (23:19 | May Yeo Silvers)
• “It’s also important to ensure that the venue is careful about limiting the number of vendors in each category. A good practice for a venue is to have no more than three vendors per category, so everyone has a fair chance to bid for the business. However, if a venue has five to eight vendors per category, I wouldn’t suggest paying to be on that list.” (23:40 | May Yeo Silvers)
• “Being on a preferred vendor list doesn’t guarantee you business. In fact, sometimes it can cost you more than not being on the list at all.” (25:13 | May Yeo Silvers)
Links
If you are one of those people who like to learn by reading and highlighting notes on a physical book, make sure you check out The Unstoppable Eventrepreneur book.
This is one of my "babies" that I spent countless hours on consolidating all my years of experience in the events field and how I built a multiple 6 figure profit events business, all into a book that you can finish reading in a day. This book has become the blueprint for many event planners, designers and decorators to help guide them to turn their passion for events into a profitable business.
Click on this link to get your copy today!
https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Aug 29, 2024
Are You Doing These Things to Get Repeat Clients? - Episode 153
Thursday Aug 29, 2024
Thursday Aug 29, 2024
“Statistics show that growing a business is much easier and more profitable when the majority of your clients are repeat customers rather than constantly chasing new ones,” explains May Yeo Silvers. This week, she highlights the vital role that cultivating repeat clients plays in building a sustainable and successful event planning business. May shares insights from her own company, M2 Hospitality, where long-term client relationships have been key to their ongoing success. She emphasizes that securing repeat clients is not only more cost-effective but also less time-consuming than continually acquiring new ones.
To create a resilient business, May suggests maintaining a balanced client base with 50% repeat clients and 50% new clients. This approach ensures stability even if some clients temporarily pause their services. She stresses the importance of continuous marketing and outreach to preserve this balance and prevent revenue dips. May offers actionable advice on fostering repeat business by delivering outstanding service from the first engagement and nurturing personal relationships with clients.
Quotes
• “‘Why is it important to get repeat clients? It is because statistics show that growing a business is much easier and more profitable when the majority of your clients are repeat customers rather than constantly chasing new ones.” (01:18 | May Yeo Silvers)
• “It costs a lot more time, money, and energy to get new clients versus getting repeated business because the people who have used you once have already experienced the level of service from you, and they also know what it’s like to work with you. Therefore, there is less hesitation to want to work with you again, provided that, of course, the first experience is a good experience.” (01:42 | May Yeo Silvers)
• “It’s so important that even though it doesn’t require a lot of time, energy, and money to keep repeat clients, you must continue to grow that repeat client base, and that can only happen if you grow your new client base. They move in tandem.” (06:42 | May Yeo Silvers)
• “This is Marketing 101. Get back to your repeat clients. Check in on them. Let them know you appreciate them.” (23:08 | May Yeo Silvers)
Links
If you are looking for an event prof community where you can ask the what, the how, the accountability and support, check out our Unstoppable Eventrepreneur Community!
Inside the community, we host co-working sessions and personal development calls. Here's a glance of our sample August call schedule:
Co-Working Sessions:
Wed Aug 7 8pm EDT: Content Strategy and Digital Presence Co-Working session.
We will talk about how to use AI tools to help you create your social media content strategy. If you want to volunteer for this exercise so we can help create your social media content, please DM me. First come first serve.
If there’s time left for website and social media audit, pls DM me. First come first serve.
Tues Aug 13 8pm EST: Business legalities, system and process, Funds management, CEO schedule
Tues Aug 20 8pm EST: Style Shoot, Sales and Marketing
Hot Seat Q&A With May:
Wed Aug 28 8pm EST: Come on and ask questions!
I will also talk about the process I went through to overcome my “limiting self beliefs” when I grew my business from high 5 figures into a multiple high 6 figures profit company.
Personal Development Call:
Thurs Aug 15 8pm EST: Topic for August-Building Consistency.
Want to be in a community like ours? Find out more about our Live Support community by clicking on this link (https://learnwith.mayyeosilvers.com/17livesupportupsell24kb) to get the details!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Aug 22, 2024
Thursday Aug 22, 2024
“I can totally relate to this because I feel that pain in my own business, even though we have a successful business. It can plateau, or it can decline in terms of growth. I have to do some soul-searching and a lot of auditing to understand why my business is not growing as fast as I want it to,” shares May Yeo Silvers.
Entrepreneurs need to invest time and energy in critical analysis of your marketing tactics to overcome growth plateaus and optimize results in all aspects of their business. For example, May emphasizes the need for a strategic approach to social media marketing, advising that while consistent posting is vital, success hinges on understanding what content truly drives engagement and conversions. She shares that, although her Instagram reels attract followers, it’s the static posts and carousels that generate more significant engagement and sales, underscoring the importance of focusing efforts on what works best.
Email marketing is a powerful tool, but May stresses the importance of analyzing which emails achieve higher open rates. Tailoring content to audience preferences can significantly boost engagement and sales, as evidenced by her own revenue-generating email campaigns.
May also explores the value of in-person marketing, such as trade shows and networking events, urging entrepreneurs to track ROI meticulously. By focusing on the most profitable opportunities, businesses can allocate resources more effectively.
EVENTrepreneurs should regularly audit their marketing activities to determine what works and what doesn’t, enabling them to make informed decisions and focus activity in the areas that actually drive business growth.
Quotes
• “I can totally relate to this because I feel that pain in my own business, even though we have a successful business. It can plateau, or it can decline in terms of growth. I have to do some soul-searching and a lot of auditing to understand why my business is not growing as fast as I want it to.” (02:30 | May Yeo Silvers)
• “You can see that many business owners are doing the right thing, which is marketing themselves in different formats… The action is correct, but not all actions will yield the same results. And because time is limited, and resources are limited, you want to be able to focus your time and resources on those right things that are yielding results at a faster pace. So don’t think that you are doing everything correctly.” (23:31 | May Yeo Silvers)
• “Do not stop doing the right things, but be more intentional and critical in auditing and analyzing the results that all the right things you’re doing are yielding. This way, you’ll know how to channel your time and resources into the things that are really working for you.” (25:16 | May Yeo Silvers)
Links
It is a challenge to determine what are the "right" things to do when you are launching and growing your business. It is also a challenge to decipher if you are doing the "right" things correctly.
These are the questions that EVENTrepreneurs have swirling in their head, and also keep them from gaining momentum in their business. Why tackle the EVENTrepreneur journey alone when you can be in a community where there are other EVENTrepreneurs who have already walked this journey and can guide you from making expensive mistakes and wasting time?
Click on this link to find out what the Unstoppable Eventrepreneur Live Support Community has to offer!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone
Thursday Aug 15, 2024
The Things You Need To Grow from 4 to 5 to 6 Figure Profit Business - Episode 151
Thursday Aug 15, 2024
Thursday Aug 15, 2024
“How much revenue my business generates means nothing to me in reality. What I care about is the profit,” shares May Yeo Silvers. This week, May delves into the essential strategies and mindset shifts needed to grow an event planning business from four-figure to six-figure profits. Drawing from her extensive experience in the events industry, May emphasizes focusing on profit over revenue, describing revenue as merely a vanity metric. She outlines a clear path for business growth, starting with the foundational steps necessary to achieve a four-figure profit, often involving significant “sweat equity” and manual effort, especially for those balancing a full-time job with their entrepreneurial pursuits.
May highlights the importance of auditing efficiency and productivity in the early stages of business development. She advises new entrepreneurs to be frugal with resources, investing only in essential tools and software that directly contribute to sales and client acquisition. As the business grows to a five-figure profit, she recommends gradually incorporating paid marketing strategies, such as ads and trade shows, and considering hiring virtual assistants to handle time-consuming tasks, allowing the entrepreneur to focus more on sales and marketing outreach.
According to May, the transition to a six-figure profit is more about mindset than operational changes. She discusses common psychological barriers that entrepreneurs face, such as imposter syndrome and the fear of growth, which can hinder progress. May shares her personal experiences of overcoming these mental hurdles and emphasizes the need for intentional business structuring. She advocates for building a capable team and refining systems and processes to sustain and scale the business further.
Quotes
• “How much revenue my business generates means nothing to me in reality. What I care about is the profit, which can be impacted by various variables, including how much revenue you’re bringing in and what your operating expenses are, as those will ultimately affect the amount of profit you have at the end of the day.” (01:57 | May Yeo Silvers)
• “The majority of the Unstoppable EVENTrepreneurs who work with us inside our mentorship program hit a five-figure profit or low five-figure profit in their very first year of launching their business, even while working a full-time job.” (05:54 | May Yeo Silvers)
• “If you are doing this by yourself, don’t be too hard on yourself if you don’t achieve a five-figure profit in your first year. Give yourself some grace because you don’t have someone to guide you along. You’re managing everything yourself and trying different approaches; it’s a trial-and-error process. The growth path will have many more bumps compared to when you’re working within a program with a mentor to guide you. You need to audit your efficiency and productivity.” (06:15 | May Yeo Silvers)
• “Now you are the CEO—the true CEO who is the visionary—you cannot be afraid to manage people; it’s a necessary part of the role. Just acknowledge that you will make mistakes, and you may hire the wrong people. It’s a work in progress, and you have to engage in a lot of self-talk and self-auditing. Be willing to fall and get back up again.” (31:18 | May Yeo Silvers)
Links
If you are looking for the "unicorn" of all event courses that covers Pricing, Marketing, Sales, Legalities, Mindset, Productivity at an affordable price, check out our 24 course Business Kickstart Bundle that is ONLY $24!
This is NOT your typical course where you pay for what you get. This is a course that you pay little BUT you get A LOT! The courses in the Business Kickstart Bundle are all handpicked AND taught by me and my students who had achieved REAL results. Follow the strategies and advice in the courses, and your learning curve will be smoother, less expensive and less frustrating than trying to figure things out yourself.
Click this link for more info on the 24 course for $24 Business Kickstart Bundle!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
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Thursday Aug 08, 2024
Thursday Aug 08, 2024
“For me, the real wealth in starting a business lies in time flexibility and autonomy,” shares May Yeo Silvers. In this episode, she delves into how true wealth encompasses more than just financial success; it includes personal freedom and time flexibility. She recounts her journey, particularly a significant year when her business flourished financially but at the expense of her well-being, prompting her to reassess her priorities.
May highlights how many entrepreneurs lose sight of their initial goals of financial and time freedom in their pursuit of profit. Through her experiences, she underscores the importance of balancing financial goals with personal well-being. She advises entrepreneurs to intentionally define their version of real wealth and build their businesses accordingly.
The episode also underscores that real wealth is subjective and varies for each individual. May shares her sister’s decision to choose a less stressful job for better work-life balance as an example that wealth isn’t always tied to high financial income. She encourages entrepreneurs to regularly evaluate and adjust their business strategies to align with their personal values and goals, emphasizing that true success in entrepreneurship is about creating a fulfilling and balanced life.
Quotes
• “To last in the business and maintain your well-being, you need to build your business with a holistic intention. This means considering how to live your life, leave a legacy, and achieve financial freedom and stability all at the same time.” (06:27 | May Yeo Silvers)
• “Financial freedom may look very different for every person.” (07:22 | May Yeo Silvers)
• “When you build your business with intention, you constantly have conversations with yourself. What is the real intention here? How can I build my business in a way that allows me to gain a certain level of wealth and a certain level of financial, time, and choice freedom? Only you will have the answer to these questions. You, and only you, will know the financial numbers that matter to you, how much time you need, and what you want to do with the time you’ve gained. This is how you build the real wealth that is meaningful to you, not what social media dictates.” (34:09 | May Yeo Silvers)
• “If you don’t build your business with intention, you risk burning out and losing the very wealth you’ve achieved. Sacrificing time and choice freedom in the pursuit of financial gain is not sustainable. Real wealth encompasses financial success as well as the freedom to enjoy your time and make choices that align with your values and desires.” (35:06 | May Yeo Silvers)
Links
If you are thinking of starting an event planning business and you want to build your business with INTENTION like how I explained in this podcast episode, the Mindset and Productivity module inside our 24 courses Business Kickstart Bundle will help guide you on how to manage your time to have a work life balance, one of the REAL wealth of owning a business.
The pricing module, also included in the bundle, will show you how to price for profit so you can also attain REAL financial wealth. If you are lacking the sales and marketing skills, we got you covered too in the bundle!
Click this link for more info on the 24 course for $24 Business Kickstart Bundle!
Connect with May at: may@events4anyone.com
Website: www.mayyeosilvers.com
LinkedIn: https://www.linkedin.com/in/mayyeosilvers/
Facebook: www.facebook.com/mayyeosilvers
IG: www.instagram.com/mayyeosilvers
TikTok: https://www.tiktok.com/@mayyeosilversofficial
FB private group: https://www.facebook.com/groups/events4anyone