The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 25, 2021

How to Deal With Imposter Syndrome

Thursday Nov 25, 2021

Do you ever let limiting beliefs get in the way of your success? In today’s episode, host May Yeo Silvers discusses how to overcome imposter syndrome to become the best event planner you can be.

When it comes to dealing with imposter syndrome, the most important thing to do is learn how to love yourself. If you do not love yourself and what you do, you cannot serve others. Rather than comparing yourself to others, focus on what drives your own success. When you are able to let your true personality shine, you will find fulfillment and attract the right customers for you and your business.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn how to let go of what you think success looks like and allow yourself to operate in your own reality, so you can be the unstoppable eventrepreneur you’ve always dreamed of being.

Quotes

• “It is so important to understand who you really are because when you're building a business, you are building a legacy.” (03:26-03:34)

• “You have to start understanding who you truly are, what you really love. You have to embrace yourself and who you want to be, not who you think your clients want you to be.” (04:05-04:19)

• “If you can’t understand who you are or what you love to do, you can't serve other people.” (04:42-04:50)

• “When you're so busy comparing yourself to other people, you're looking back, you're looking left, you're looking right, you forget to look forward for yourself.” (08:08-08:18)

• “Imposter syndrome comes in when you feel that you need to be somebody else.” (12:50-12:53)

• “If you're putting out nurturing content, speaking your truth, and showing your personality, you will attract the right people in your circle.” (14:04-14:12)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 18, 2021

How to Price Your Fees

Thursday Nov 18, 2021

When it comes to starting an event planning business, every eventrepreneur is dying to know the secret to pricing. According to host May Yeo Silvers, the biggest mistake new event planners make is thinking they need to lower their prices to get business. In today’s episode, May breaks down how to calculate a price that makes both you and your clients happy.

The first thing any business owner needs to understand is their monthly cost of operation. While variable costs may fluctuate, May explains that fixed costs are constant regardless of whether or not you have active business. Once you have established how much money you need to run events and stay in business, you can calculate your hourly rate. While you may initially feel guilty asking for more money, honor yourself and never let your hourly rate depreciate. After all, we are here to make a profit.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for a brief overview of pricing. Learn why you shouldn’t base your fees off of your competitors’ rates, the differences between fixed and variable costs, and how to properly calculate an hourly rate that upholds the value of your business.

Quotes

• “Your operation costs are divided into two categories. One is your fixed cost and the other is your variable cost.” (07:11-07:18)

• “I am an affiliate of HoneyBook because I am an educator and business coach. I get a 50% discount for anyone who uses my link. So, if you haven’t created an account with HoneyBook, you can use my link for 50% off the first year.” (09:43-10:05)

• “Your hourly-rate will change as your business changes.” (12:02-12:05)

• “On average, you should spend 70-80% on sales-generating activities. That could include visiting old clients or talking to potential clients. The rest of the time should be spent on client fulfillment, which is the actual planning itself.” (19:00-19:20)

• “We aren’t in the business to break even; we are in the business to make money.” (20:39-20:41)

• “We never want to depreciate our hourly rate.” (23:49-23:52)

• “I will probably organize a master class just to go over pricing, so you can walk away with a template that goes through the whole calculation again.” (25:06-25:22)

Links

Check out my honeybook affiliate link: http://share.honeybook.com/events4anyone for 50% off the first year.

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 11, 2021

Is There Really Too Much Competition?

Thursday Nov 11, 2021

According to host May Yeo Silvers, one of the main reasons that many eventrepreneurs get discouraged from entering the market is because they believe there is too much competition. While there are many people who run successful event planning businesses, May explains that the only competition you need to worry about is yourself.

In the event planning business, competition is actually a positive because it proves there is a demand for event planning services. Entering into a market with no competition would require you to be the industry pioneer; and while you would initially get all the business, May explains that competition is always inevitable. That is why there is no reason to become discouraged by the success of others. If you focus on the growth and development of your business, you will see results.

Tune into this week’s episode of The Unstoppable Eventrepreneur Podcast™ to learn how your business can thrive even in an industry full of competitors.

Quotes

• “When there's no competition, it means there's not enough demand.” (01:35-01:40)

• “In the events field, competition is great. There are a lot of people who require event services and that's why there's a lot of people who are providing event services.” (01:50-02:05)

• “You never want to go into a business where there is no competition.” (02:14-02:19)

• “You cannot compare your progress to your competition because everybody is different.” (04:50-04:57)

• “The person who can play the game the longest, provide nurturing content, and constantly be at the forefront of the potential buyer’s mind will be the one who's going to get all the business.” (09:42-09:56)

• “The competition is you, not everybody else.” (10:01-10:04)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 04, 2021

Rookie Mistakes to Avoid When Starting Your Business

Thursday Nov 04, 2021

Have you recently started an event planning business and are wondering why you aren’t getting the results you anticipated? In today’s episode, host May Yeo Silvers discusses three rookie mistakes every entrepreneur needs to avoid when starting a business.

First and foremost, it is crucial that you have a strong marketing plan in place, if people can’t find you, they can’t pay you. May tells listeners to put in consistent effort on marketing and find any opportunity to talk about your business. While generating leads should be one of your primary focuses, it is equally as important to understand your numbers. You need to know your prices and how much profit you need to generate in order to stay in business. But above all else, the most important aspect of running any business is having the right mindset. May explains that entrepreneurship can be as easy or as difficult as you want it to be. At the end of the day, it comes down to your perspective and how you choose to approach hardships.

Tune into this week’s episode of The Unstoppable Eventrepreneur Podcast™ to learn what mistakes every new entrepreneur needs to avoid in order to build a successful and profitable event planning business.

Quotes

• “If you're not marketing yourself consistently, how will people find you? They won’t. They don't even know that you have a business. If they can't find you, they can't pay you. It’s that simple.” (02:24-02:40)

• “Whenever there's an opportunity that you can talk about your business, you need to be talking about your business.” (04:05-04:12)

• “Consistent effort equals consistent results. Inconsistent efforts equals inconsistent results. Zero efforts equals zero results.” (05:00-05:10)

• “You want money in your pocket? Then you better start understanding your numbers. You better start understanding how much you need to be charging, how much money you should be bringing in, how much money you should be paying out, and how much profit you have.” (09:34-09:50)

• “The downfall for 99% of the event planners out there who start a business and then decide to shut down is they are not prepared for the mental toughness that is required to run a business.” (10:09-10:21)

• “Running a business can be as easy as you want it to be and can be as difficult as you want it to be. It's all a matter of perspective.” (11:50-11:59)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 28, 2021

Is Fear Stopping Your Growth in Life and in Business?

Thursday Oct 28, 2021

“If fear is not serving you, why are you continuing to let it stop you from living your best life?” asks host May Yeo Silver. On today’s episode, May offers tips on how to take control of your business and stop living in fear.

According to May, the foundation of fear is failure. Between personal experiences and observations of others, too many adults are conditioned to assume that they will fail. Even though failure is a natural part of life, May explains that it doesn’t need to be detrimental to your success. Rather than dwelling on the possibility of failure, May consistently places herself in uncomfortable situations. By doing so, May has become comfortable with her failures and has transformed them into the catalysts for her success.

At the end of the day, you are the only one in control of your success. Tune into this week’s episode of The Unstoppable Eventrepreneur Podcast™ to learn how to accept failures, overcome fears, and take inspired actions that will build your business.

Quotes

• “As adults, we have been so tainted by our previous experience and also our observations of what's happening in the world that we naturally assume that it's going to happen to us as well.” (01:18-01:33)

• “The reason why people have fear is because the common denominator is failure.” (01:45-01:53)

• “Understand that living in the past is not going to serve you in the future.” (05:51-05:55)

• “We are all programmed differently, so don't assume someone's failure is going to be the same as yours.” (07:42-07:47)

• “If you know your ‘why,’ you will always take inspired actions.” (09:48-09:51)

• “The more I expose myself to the unknown and get used to being very uncomfortable, I get used to being comfortable being uncomfortable, and fear is no longer a factor.” (12:42-12:54)

• “If fear is not serving you, why are you continuing to let it stop you from living your best life?” (13:12-13:24)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 21, 2021

The Myths About What You Need to Start an Event Planning Business

Thursday Oct 21, 2021

Host May Yeo Silvers has owned her event planning business since 2012. As an expert in the field, May can’t help but become frustrated by all of the misinformation being shared by others in the industry. In today’s episode, May busts common myths surrounding what you need to have in order to start your own event planning company.

Whether it be owning your own inventory, office space or venue, May explains that you don’t need any of it to start a business. In fact, it is actually a waste of your money. As we all know, time is money, and when you are first getting started, it is crucial that you are picky about where you are incurring costs. May stresses that it doesn’t make any sense to spend money before you make money, and owning any of these things comes with more costs than benefits. In order to best save your time and money, May suggests renting inventory, booking out a venue, and meeting your clients either in public or at the venue itself.

Tune into this week’s episode of The Unstoppable Eventrepreneur Podcast™ to hear May bust more myths that are floating around the industry. Learn the truth about what it takes to get started from an expert in the field and how to cut down on costs, so you can focus on what’s most important: starting a business that can thrive.

Quotes

• “No, you do not need to own inventory. Why? You aren’t an event rental company, you’re an event planner.” (02:22-02:37)

• “If you want to copycat, find the right cat to copy!” (03:24-03:26)

• “By the time you calculate how much you're spending on owning the inventory vs. your time, you will end up actually making very little money or losing money.” (07:25-07:40)

• “If you say that your dream is to own a venue so that you can provide your event planning services in conjunction with the venue, great! But if you're first starting your business, why do you need to own a venue?” (08:00-08:11)

• “Your job as an event planner is to plan events, not to own a venue. So be very clear about exactly what type of business you want to build.” (08:42-08:51)

• “People buy from you because they like you. People want to work with you because they trust you, and they trust that you can do what you say you can do. They want to work with you because they like you because your personality is a match. What is the point of having a certification if you have zero experience in planning an event?” (12:08-12:37)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 21, 2021

The People You Surround Yourself With Are Instrumental to Your Success in Life and in Business

Thursday Oct 21, 2021

“You have to stand up and tell them that you may not support my dream, but please do not stop me from fulfilling my dream,” says host May Yeo Silvers. On today’s episode, May dives into the importance of having supportive people a priority in your life, and how this directly impacts your business success story.

May encourages her listeners to surround themselves with successful people because they will be able to guide you through their mistakes, so you make less of your own. The business owners who persevered and didn't let their mistakes weigh them down are living proof that a company’s failures can eventually turn into something incredibly successful. May explains that when you take on this mentality, you will outgrow the people who doubted you and invite the people into your life that fully support you and your dreams.

Tune into today’s episode of The Unstoppable Eventrepreneur Podcast™ for a conversation about having supportive people a priority in your life and business. Learn about May’s secret to never having a bad day at work, how to completely get rid of energy suckers, and why surrounding yourself with millionaires might make you one!

Quotes

• “We always have people who think very differently, people who support our dreams and people who say that we're crazy chasing after our dreams.” (02:53-03:00)

• “When you're building your business, there will be unexpected roadblocks or expected roadblocks.” (03:44-03:50)

• “I always say that if you put healthy food in your mouth, you should start putting healthy thoughts in your mind.” (09:58-10:06)

• “You have to stand up and create a boundary and tell them that you may not understand my vision, you may not support my dream. But please do not stop me from dreaming.” (12:09-12:21)

• “Success is not permanent. Failure is not permanent. You have the choice to create your own destiny, you have the choice to make any environment the way you want it to be. So, everything is a learning lesson.” (13:45-13:59)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 21, 2021

Having A CEO Schedule that Works for You & Your Business

Thursday Oct 21, 2021

Are you an entrepreneur struggling to find the time to invest in your business? Do you find balancing your personal life and professional dreams an impossible task?

In today's episode of The Unstoppable Eventrepreneur Podcast™, host May Yeo Silvers describes how to create a "CEO Schedule" that successfully merges your personal and business lives. By honestly evaluating your current lifestyle, you can determine which hours you can devote to raising brand awareness and boosting sales. Although May recognizes that it isn't feasible to do everything at once, she explains how completing the actions you are inspired to do first will put you on the path to professional success.

Tune into this week's episode to hear how May created a CEO schedule that works for her lifestyle and business. Learn how it's possible to have a family, full-time job and dream as long as you take the consistent steps needed to get to where you want to go.

Quotes

• “Once you understand why you're doing what you're doing, what motivates you to have this business, why you want to have this business, no matter how tired you are or when you say that you don't have time, you will make time to do what you need to do to grow the business, because that becomes your priority.” (2:20 - 2:40)

• “I teach my clients inside my mentorship program to make a CEO schedule. What exactly is a CEO schedule? It's a schedule that is going to mash your personal life and also your business life together.” (3:11-3:27)

• “Start with your current lifestyle. Start with your current schedule and see what we can tweak. What can we add? What can we take out?” (9:04 - 9:15)

• “You don't have to do everything at one time, you just have to do that one thing that is going to drive sales, that is going to drive your brand visibility, that's going to get you out there to talk to people. That one thing that you are most comfortable doing and have the least resistance and it comes easiest for you.” (12:15 - 12:37)

• “What are the ‘inspire actions’? That means when you're doing that task, you don't feel that it's a drag, because you're inspired to do what you need to do to get you to where you want to be.” (17:06 - 17:19)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Tuesday Oct 19, 2021

What To Expect From The Unstoppable Eventrepreneur™ Podcast

Tuesday Oct 19, 2021

Are you an entrepreneur looking to turn your passion for event planning into a full-time job? Are you unsure of how to connect your emotions, thought processes and subconscious mind to your business? Then The Unstoppable Eventrepreneur™ Podcast is for you!

Join host May Yeo Silvers, a multiple 6-figure event planning veteran, as she brings you the strategies you need to align your emotions with your actions. In this premiere episode, May explains that there is no right or wrong way to do things, and she doesn’t expect anyone to follow exactly in her footsteps. Instead, she hopes to share her own journey, interactions and experiences with her listeners, so they can gain valuable takeaways from her successes and her missteps.

Tune into today’s episode to hear more about what to expect from The Unstoppable Eventrepreneur Podcast™. Learn about how May got started in the events planning industry, the importance of aligning your goals and your subconscious mind, and the three key principles that have launched May to success!

Quotes

• “I want to share with you about the journey you can expect while you’re building your business: the ups, the downs, the happiness, the sadness, the frustration.” (03:04-03:12)

• “Come listen with an open heart and an open mind because you don’t know what you don’t know.” (03:36-03:42)

• “Don’t be afraid to go after what you want.” (07:50-07:52)

• “Trust your gut. Every single decision I make in my business especially, I trust my gut and my intuition….If you take too long to make a decision, the opportunity might not be there anymore.” (09:32-10:07)

• “In life, there will be setbacks, there will be obstacles that will not allow you to have your way….Every time you’re down, you have to get up each time. And every time you get up, you better get up fast. Because if you don’t get up and you give up, then you’re actually not made for having a business. And if you take your time to get up very slowly, you lose the momentum. And when you lose your momentum, it’s very difficult to build up that momentum again.” (13:30-14:19)

• “Nothing is ever stable. It is our responsibility and our choice to create an environment that is safe to protect your business.” (17:15-17:28)

• “Entrepreneurship will challenge you to become very uncomfortable, so you better get used to feeling uncomfortable really fast.” (20:10-20:20)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com