The Unstoppable Eventrepreneur™

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Mar 03, 2022

How to Use Social Media to Grow Your Business

Thursday Mar 03, 2022

In today’s digital age, almost everyone is on social media. Even though social media platforms are highly saturated with entrepreneurs trying to market themselves, there are ways you can stand out. In today’s episode, host May Yeo Silvers discusses ways to leverage social media and grow your business.

According to May, the three main reasons why people go on social media are to be entertained, educated, and inspired. To attract more clients, it is important to first understand who your audience is and which platforms they use. Once you know how to reach them, you can set up a regular schedule to provide relevant content that authentically expresses you and your business. In truth, social media is a long game but with consistency, you will see incredible results.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about how identifying your target audience, putting in consistent effort, and sticking to your objective are the keys to running a social media presence that successfully generates new business.

Quotes

• “The reason why people are on social media is that they want to be entertained, educated, and inspired.” (04:20-04:30)

• “Among all of your followers on social media, about less than 3% are the ‘buy now people.’”. (06:16-06:25)

• “Social media is a long game. You need to continuously show up on your social media so that people know that you're still in business and you provide different types of services.” (06:40-06:52)

• “After you have exhausted the 3% of the ‘buy now,’ continuing to show up and provide content that's educational, inspiring, and entertaining will slowly convert those ‘buy later customers’ into ‘buy now customers.’” (07:47-07:16)

• “You have to identify if your target audience is hanging out at the platform that you're showing up on.” (09:32-09:36)

• “If your visibility online doesn't relate to what exactly you do, who you are, and how you can help people, what is the point?” (10:35-10:42)

• “You want to assert your authority in your digital platform because it shows that you know what you're doing.” (13:51-13:58)

• “When you run out of ideas for content, you’re thinking about what you want to talk about instead of thinking what your audience wants to hear.” (16:13-16:22)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 24, 2022

Why Are My Leads Ghosting Me?

Thursday Feb 24, 2022

As an entrepreneur, one of your main responsibilities is to generate new business. Even though you may speak to a lot of people, not everyone will convert into a sale. While it may be frustrating to lose a potential opportunity, it isn’t something to feel bad about. In today’s episode, host May Yeo Silvers discusses a few reasons why your leads may be ghosting you.

According to May, the main reason why leads drop off is that you are unable to provide them with what they are looking for. To increase your conversion rate, it is important to follow up. Whether it be text, calls, or emails, it is your responsibility to reach out and make sure that the prospect clearly understands your proposal. When you are on the same page, they are more likely to work with you. But at the end of the day, sometimes the lead isn’t your ideal client, and that’s okay! It’s just not meant to be.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of following up, having a clear proposal and better qualifying your leads so you can convert more inquiries into paying customers.

Quotes

• “Don't waste your energy on thinking that you lost a sale. You didn't lose the sale, you just didn't close the sale.” (02:03-02:10)

• “One of the fundamental rules about sending a proposal is after you send it, you need to make sure that you call, text, email, or whatever you need to do to make sure that they receive your proposal.” (03:45-03:57)

• “It's your responsibility to follow up on them, it's not their responsibility to get back to you.” (04:22-04:28)

• “A lot of times ghosting only happens when you are not giving them what they are looking for.” (08:14-08:23)

• “I cannot stress how important it is that you learn how to qualify your leads. Because if you don't qualify your leads properly, it is expected that they will ghost you.” (10:20-10:34)

• “Before you send the proposal, you better make sure that they know your fees.” (12:45-12:52)

• “Follow up until you get a no.” (14:58-15:00)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 17, 2022

How to Attract Your Ideal Client

Thursday Feb 17, 2022

When it comes to running an event planning business, many new entrepreneurs will take any business they can get. While it is important to have opportunities to work, the best way to generate recurring business is to work for the right people. In today’s episode, host May Yeo Silvers offers strategies that will help you attract the perfect customer.

To begin finding the right client, May explains you must look within yourself because your ideal client will be some version of you. It is important to ask yourself what kinds of events you want to plan, where they take place, and who is paying for them. Staying true to yourself, and your goals will not only attract the right people, but it will also repel those who don’t appreciate who you are and what you have to offer.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of self-awareness, establishing relationships with vendors, and engaging in social media so you can position yourself to reach clients that will bring you the business that you love.

Quotes

• “Your ideal client is some version of you.” (02:09-02:13)

• “If you're going to plan an event, you want to be planning an event that you actually enjoy planning.” (03:08-03:16)

• “When they are building their business, they fall into the trap of money scarcity and believe they must close every single lead, even when the lead is not the ideal client.” (05:33-05:44)

• “Stay true to who you are because you will start attracting people who you want to work with and what you'd like to do.” (06:22-06:30)

• “Create rapport and relationship with venues you like so that they can refer the leads to you.” (10:40-10:45)

• “When you're planning an event for a client who's your ideal client, you better make sure you show up like a CEO.” (15:13-15:20)

• “Market yourself at the events where your ideal clients are.” (16:13-16:17)

• “It is not only important to attract your ideal client, but it's equally important to repel the people you don't want to work with.” (18:42-18:49)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 10, 2022

How Your Relationship with Money Can Affect the Growth of Your Business

Thursday Feb 10, 2022

How do you feel about money? For most people, their relationship with money begins as a child. When host May Yeo Silvers was growing up, she believed that money was scarce. While her relationship with money initially got off to a rocky start, May had to restructure her past beliefs to achieve success in her business now. In today’s episode, May discusses how your relationship with money can affect the growth of your business.

Adopting the mindset that money is scarce will only negatively affect your performance as an entrepreneur. According to May, if you adopt that mindset, you will become desperate to close every deal, more inclined to offer discounts, and too afraid to invest back into your business. To overcome your scarcity mindset about money, you must first understand your relationship with money and then work to reframe your mindset. May explains that money loves speed and time, and when you believe in yourself and invest in your business, you can get back time, speed up your growth, and allow the money to flow.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for an honest conversation about money. Learn more about where your relationship with money currently stands and how to overcome any limiting beliefs, so you can change your mindset and grow your business to be a financial success.

Quotes

• “Instead of spending two weeks trying to figure out how to run the website, I hired someone to do it and I immediately saw the return.” (08:36-08:48)

• “When you are in the mindset that you must close every deal because you think that money doesn't grow on trees, it’s going to be very damaging to your business because you'll be working with people that you really don't want to work with.” (11:34-11:52)

• “If you don't understand your relationship with money, you will never understand what is blocking you from growing your business.” (12:32-12:40)

• “Money loves speed. If you're able to get back time, you're able to speed up the growth of your business, and when you have speed, money comes.” (15:33-15:43)

• “If you don't invest in your business, you won't have the money.” (17:07-17:11)

• “The most successful people in business are those who are always willing to move forward in faith.” (18:11-18:19)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 03, 2022

How to Reach Your Income Goal

Thursday Feb 03, 2022

Do you want to make more money in 2022 without working more hours? According to host May Yeo Silvers, this is more attainable than it sounds. In today’s episode, May discusses easy ways to reach your income goals.

First and foremost, you must ask yourself why you want to make more money. When you understand your motivations, you are less likely to give up on your goals. After you have a clear understanding of your financial goals, you can take action to achieve them. According to May, the best ways to increase your revenue include increasing your prices, having brand awareness, and hiring salespeople. While all of these methods are effective, the quickest way to generate more revenue is by increasing your prices. Even though asking for more money is intimidating, it doesn’t need to be done overnight. The best option is to frequently increase your prices in small increments. With this business model, eventually, you will be able to double your income in half the time.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of raising your fees, expanding your reach, and building a dream team to increase your sales and make more money.

Quotes

• “I'm not talking about how to increase your income goal if you are an employee. I'm talking about how to increase your income goal when you are a business owner.” (01:10-01:18)

• “You have to ask yourself why do you want to make this money? You better come up with a good reason because if you don't have a good reason then you will give up very easily in the journey of pursuing that goal.” (02:23-02:34)

• “Don't raise your fee so quickly. Raise it little by little, but raise it frequently.” (06:36-06:41)

• “Constantly feeding your funnel with new leads is so so so important.” (08:03-08:07)

• “You should constantly be training and recruiting salespeople.” (10:14-10:17)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 27, 2022

CEO Mindset vs Employee Mindset

Thursday Jan 27, 2022

When people think of running a business, they dream of making a lot of money, traveling the world, and working less. According to host May Yeo Silvers, this is known as the CEO mindset. While it is entirely possible to achieve this lifestyle, there are many things an entrepreneur must do before they get to that place. In today’s episode, May discusses the distinction between a CEO mindset and an employee mindset.

According to May, the first step to running a successful company is letting go of your employee mindset. To do this, May explains that you need to focus on investing in your business and be willing to always take that extra step. In reality, being a CEO comes with many more risks than being an employee. As a CEO, you are responsible for the outcome of every decision you make. So when deciding whether or not you want to open a business, it is important to first understand what it means to be a CEO.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the difference between a business owner and a CEO, the importance of investing in your business, and how to use your ‘why’ to transform you from an employee into a powerful and successful CEO.

Quotes

• “When you own a business and you know how to run your business, your business is profitable, and your business can run without you, you certainly can enjoy the fruits of your labor where you make a lot of money and work very little.” (05:01-05:13)

• “As a CEO, you are the only person. You have to make all of the decisions and you have to go figure things out.” (07:32-07:39)

• “In order for your business or your side hustle to become a full-time job, you have got to stop thinking like an employee.” (12:54-13:00)

• “A CEO is up for challenges. A CEO loves the potential for great results and they're not afraid to fail.” (15:58-16:08)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 20, 2022

How to Be More Productive by Doing Less

Thursday Jan 20, 2022

For most people, a productive day looks like checking off all the items on your to-do list. And while it is certainly important to get things done, host May Yeo Silvers explains that successful people don’t have to-do lists, they have success lists. In today’s episode, May discusses how to be productive by doing less.

According to May, the most valuable thing for every entrepreneur is time. Rather than spending your days completing a bunch of meaningless tasks, it is important to focus only on the things that are going to make the biggest impact. Start by creating a list of must-do things that nourish you mentally and physically, and then put them into your calendar so they become a part of your routine. When we delegate our time to things that move our success needle forward, we have more time to run the business of our dreams!

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn how to create a priority list that automates, delegates, and deletes tasks so you can build a successful six-figure business in less time.

Quotes

• “On my success list, I also block out time for my family.” (06:12-06:15)

• “My success needle is whatever actions that I'm taking are going to bring me the biggest return on investment.” (07:50-08:00)

• “It's not about doing a lot more to be more productive, it's about doing a lot less.” (09:16-09:20)

• “You have to strategize in terms of using your time and also understanding what should go on your success list.” (15:15-15:25)

• “To function at a high level of capacity requires a lot of focus, commitment, dedication, and discipline.” (17:43-17:48)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 13, 2022

The Number 1 Sabotage in Achieving Your Goals

Thursday Jan 13, 2022

With 2022 in full swing, many of you already have established your goals for the year. While the beginning of the year always feels motivating, it can be easy to fall off of the right path within a few months. In today’s episode, host May Yeo Silvers discusses how to avoid the number one thing that sabotages people from achieving their goals.

According to May, the number one thing that inhibits a person from achieving their goals is comparison. While it can be easy to notice what others are doing, May explains that comparing your journey to others is pointless. In fact, the only person you should measure yourself against is you. By remaining patient and focused on yourself, you can open the doors to progress and growth.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ for a conversation about the negative impacts of comparison. Learn more about the importance of patience and measuring your progress so you can stay focused on achieving your goals.

Quotes

• “The number one way to sabotage is comparing yourself to another person.” (05:09-05:13)

• “If you can stay focused, put on your blinders, not look at what other people are doing, and instead focus on yourself and measure against your progress, that's how you can avoid sabotaging your progress.” (05:43-05:59)

• “You want to measure yourself against yourself. You don't want to measure yourself against other people.” (06:01-06:05)

• “If you do more than yesterday, you're already progressing. If you have learned from what you have done yesterday, you're already progressing. But if you don't do anything, and you just freeze, there's no growth and that can happen when you start looking at other people's progress.” (09:42-10:00)

• “Tomorrow's success will look very different from today's success.” (15:31-15:34)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

Podcast production and show notes provided by HiveCast.fm

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 06, 2022

How to Stay on Course to Achieve Your 2022 Vision

Thursday Jan 06, 2022

As the new year begins, everyone is feeling energized and motivated to crush their goals. While this time can be used to set the tone for the rest of the year, many people tend to fall off the wagon after a few months when they don’t see the immediate transformation or results. In today’s episode, host May Yeo Silvers discusses how to stay on course and achieve your goals in 2022.

When it comes to setting goals for the new year, it is important to spend time vision casting. Understanding how you would feel if you succeeded or failed allows for you to ignite emotion within yourself; and according to May, our emotions are what drives our actions. In addition, it is equally important to celebrate any action you take towards accomplishing your goals. When we feel inspired by ourselves, we not only feel more confident, but we also begin to take bigger actions towards achieving what we desire.

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of vision casting, reevaluating your priorities, and celebrating your actions, so you can crush your goals and turn your vision into a reality in 2022 and beyond.

Quotes

• “It's so important that you write all your goals down and not just think in your head because when you think in your head, you will forget.” (04:50-04:56)

• “When you read the things that you wrote down, you will ignite the feelings and emotions inside of you. The emotions are what drive your actions.” (08:37-08:49)

• “Time is the most expensive and precious asset that you have. So why dump more precious resources into a goal that you didn't achieve in 2021 when this goal no longer serves you in 2022? Drop that goal.” (12:00-12:21)

• “I want you to celebrate taking actions because once you take actions and you feel accomplished taking actions, you will take more actions.” (14:21-14:30)

• “When we break down our goals into little baby goals, we're being realistic with the actual results that we can get within a short period of time.” (15:01-15:11)

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com