How To Stand Out From Competition

In a highly saturated market, many new event planners believe they will have to do something extraordinary to stand out from the crowd. While it is necessary to strategize your marketing plans, it is not necessary to overdo it. In today’s episode, host May Yeo Silvers discusses realistic ways you can outshine your competition. 

 

According to May, the threat of competition often leaves event planners feeling like they need to do whatever they can to stand out, even if that means being untrue to themselves. While products and services can be copied, your personality and delivery will always be unique to you. Rather than worrying about trends or how someone else is running their business, May explains that the best way to stand out is to embrace who you are and what your strengths are. By offering services that you love, you allow your true self to shine, and you will naturally attract more business.

 

Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of clarity, patience, and leveraging your authenticity so you can create unique ways to attract your desired customers. 

 

Quotes

• “As a consumer who comes to your website, if I don't understand what you're saying, then I won't buy from you.” (03:45-03:54)

• “Don't think that being unique means that you have to use a certain language or you have to position yourself in a fashion that is not commonly understood or perceived by your market.” (04:18-04:35)

• “People buy from people who they think can understand their problem and offer the best solution. So you don't have to try to be unique, you just have to be who you are.” (05:55-06:10) 

• “Products and the types of services you offer can be copied. But your personality and how you deliver your services cannot be copied, so you are already unique by default.” (07:40-07:57)

• “The faster you are able to embrace who you are, what you like to do, and the people that you'd like to work with, the faster you can stand out in the market.” (08:00-08:10)

• “If the uniqueness is not part of who you are and it doesn't resonate with you, then there will be no longevity and you're going to phase out.” (08:18-08:25)

• “Marketing yourself is a long game. The reason why a lot of event planners don't last more than three years in the business is that there is no consistency. And whatever they're doing, they're just following the trend, and by doing that, they're not honoring their true self.” (08:41-09:09)

• “Where do you get the most enjoyment out of what you do? That's your passion, that's your strength, and that's how you're going to stand out.” (15:01-15:08) 

 

Links

Connect with me at: may@events4anyone.com

Website: events4anyone.com

LinkedIn: www.linkedin.com/in/mayyeosilvers

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilvers 

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm