<a aria-current="page" href="/" class="router-link-active router-link-exact-active"> The Unstoppable Eventrepreneur™

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 13, 2025

How to Measure the ROI of Your Business Investments - Episode 177

Thursday Feb 13, 2025

Most business owners spend money to grow, but how many actually track whether those investments are working? Are you making strategic decisions or just following what other event profs are investing in at the moment?

May Yeo Silvers breaks down how to measure return on investment across different business expenses, from networking events to software, coaching, and marketing. She explains the distinction between tangible and intangible returns—some deliver immediate financial results, while others, like knowledge or mindset shifts, take time to pay off.

Drawing from her experience at her own event planning company, M2 Hospitality, May shares how she strategically invests in relationships with high-end venues, tracks lead quality, and adjusts her spending based on conversion rates. She also discusses her own significant investments in business coaching, pointing out the importance of showing up, implementing what you learn, and setting clear milestones to assess success and ROI.

Whether you’re investing in tools, mentorship, or relationships, this episode will help you spend smarter and maximize your ROI.

Quotes

• “If they have given me a good amount of leads and I don’t close, then the problem is me.” (14:43 | May Yeo Silvers)

• “You need to track your numbers in terms of your return on investment, where you’re spending your marketing dollars, and how much money you’re getting back by doing that.” (15:41 | May Yeo Silvers)

• “You cannot invest with a scarcity mindset to say that, ‘I invest this much money, I’m going to squeeze every single drop.’” (18:10 | May Yeo Silvers)

• “You must implement what you learn immediately. You cannot wait for the perfect moment to do everything right.” (20:33 | May Yeo Silvers)

• “As a CEO of your business, you must make clearer decisions on where to spend your money, when to spend your money, and how to calculate how much you have received in order to justify if you should continue to invest in that one marketing activity.” (30:16 | May Yeo Silvers)

Links

If you are looking for a business course in the events field that requires MINIMAL investment of money and time to learn and yet receives a HUGE ROI, our $24 for 24 courses Business Kickstart Bundle is the ULTIMATE guide that not only gives you the overview of what to expect when starting and growing your business, the bundle also provides the WHAT and the HOW. Click on this link https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast to find out what it includes!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Feb 06, 2025

Do You Know Your Objectives & ROI When Deciding Which Networking Events to Attend? - Episode 176

Thursday Feb 06, 2025

Most event planners fill their calendars with industry networking, but is that really the best way to grow your business?

May Yeo Silvers makes a case for being more strategic about where you invest your time, money, and energy, especially when it comes to networking. She shares why she doesn’t prioritize events filled with fellow planners and instead focuses on rooms where potential clients gather. For those trying to scale beyond six figures, May explains why high-level business conversations, financial strategy, and operational efficiency matter more than rehashing industry basics.

Are you networking in the right places, or just following the crowd? This episode will help you rethink your approach and make every connection count.

Quotes

• “When you are trying to grow your business, you have to decide what is the fastest path to take to get your brand out there. Based on where you are in your business and also in your life, you need to be so selective about how to spend your marketing dollars and also your time, especially if your business is a side hustle.” (00:53 | May Yeo Silvers)

• “If I attend a networking event where I know other event planners will be, and I already have an idea of who will be there, I need to consider their level. If they are at the same stage as me or at a stage I’ve already surpassed in my business, then I won’t gain much from attending.” (08:29 | May Yeo Silvers)

• “When you spend time and money to travel to these events, what is the return on investment that you will get? Because when you attend these types of events, would that be a direct approach or direct contact with your potential clients? Most probably not because they are all industry people.” (17:22 | May Yeo Silvers)

• “Before attending a networking event, establish your objective and determine the return on investment based on that goal.” (19:23 | May Yeo Silvers)

Links

You don't have to attend networking events to get a good deal! If you are looking for a cost effective software to process a professional looking proposal, contract, invoice and to collect payments, I have something for you.

If you want robust software with all the bells and whistles, use my Honeybook affiliate link that gets you 30% off the first year of subscription, get a free trial and enjoy the discount when you are ready to sign up!

If you are just starting out and want something that is simple and easy to use but at the same time, you want to look professional, have the capability to process invoices and collect payments, check out Rock Paper Coin! Use my affiliate link to get a 60% discount on your first year subscription!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 30, 2025

The Biggest Rookie Mistake of All When Thinking to Start a Business - Episode 175

Thursday Jan 30, 2025

Talent and passion for your craft are great, but are they enough to build a thriving business?

In this episode, May Yeo Silvers explores the biggest mistake new entrepreneurs make: underestimating the passion, discipline, and resilience required to run and grow a successful business. With insights and relatable examples, she highlights the harsh realities of entrepreneurship, from the challenges of consistent marketing to navigating setbacks and rejections.

May also encourages aspiring business owners to reflect on a critical question: Are you truly prepared to embrace the mindset and effort it takes to create something sustainable? This episode offers perspective and actionable advice for anyone ready to move beyond their craft and step into the world of business with purpose.

Quotes

• “Your passion in starting, building, and growing your business where it’s going to allow you to find clients who will pay you so that you can actually be paid to play has to be so much more intense.” (05:18 | May Yeo Silvers)

• “The passion you have and the knowledge that you have, it’s great. It’s what you need to do service delivery. But the other side of the equation is your passion to run a business.” (04:18 | May Yeo Silvers)

• “The rookie mistake is believing that having the craft alone is enough to start, run, and grow a successful business.” (12:32 | May Yeo Silvers)

• “The business will test you in every shape and form—it will test you physically, mentally, and emotionally.” (12:51 | May Yeo Silvers)

• “The question here is you have to ask yourself, ‘Do I want to walk this path or I am not ready to walk this path yet because of where I am in my life?’” (18:51 | May Yeo Silvers)

Links

If you want to have a CLEAR idea what lays ahead of you when starting a business, our $24 for 24 courses Business Kickstart Bundle is the ULTIMATE guide that not only gives you the overview of what to expect when starting and growing your business, the bundle also provides the WHAT and the HOW. Click on this link to find out what it includes!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 23, 2025

What Should You Do First When Thinking to Start a Business - Episode 174

Thursday Jan 23, 2025

“Do you have something that people want to pay you for? That’s the question you have to ask yourself,” says May Yeo Silvers, as she reframes what it truly takes to start a business.

In this episode, May challenges aspiring entrepreneurs to think beyond logistics and focus first on the value they bring. Do you have a skill that’s been validated by others? Are people already asking to pay for what you offer? She shares why external feedback matters and how it can serve as a compass for building confidence and clarity.

May also explores the role of timing and personal circumstances in the entrepreneurial journey. Are you in a season of life where you can dedicate the time and energy needed? If not, what support or adjustments could help make it possible? Her practical advice encourages listeners to align their vision with their reality while prioritizing marketable skills and strategic planning.

May offers a clear and practical approach to starting a business, encouraging listeners to focus on their strengths, seek help where needed, and take actionable steps toward success.

Quotes

• “Do you have something that people want to pay you for? That’s the question you have to ask yourself.” (05:05 | May Yeo Silvers)

• “You need to be able to have this skill set that you can confidently market to the public that will recognize your skill set, your talent, your work, and pay you money for it.” (08:53 | May Yeo Silvers)

• “I’ve always said that there’s never a good time to start a business. And it’s true. You can start a business anytime, but there’s actually a better time to start a business. Anytime is a good time, but there is a better time to start a business when you really ask yourself, where are you in your life?” (19:03 | May Yeo Silvers)

• “Assess your external environment, your internal mindset. And then we go from there.” (24:46 | May Yeo Silvers)

Links

If you like more free resources on how to start and build your events business, make sure to check me on my YouTube, IG, Facebook and LinkedIn for business strategies, tactics and the right mindset needed to succeed!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 16, 2025

Don’t Focus On the Year, Focus On the Day - Episode 173

Thursday Jan 16, 2025

Big goals often fail because we focus on the end result instead of the daily steps that lead to success. In this episode, May Yeo Silvers introduces the concept of “Quit Friday,” the second Friday of January when many abandon their New Year resolutions, and explains how focusing on daily actions instead of yearly goals can help prevent premature quitting.

Using relatable examples, May points out the importance of breaking goals into manageable tasks. For instance, a resolution to lose 10 pounds in a year becomes more actionable when broken into monthly, weekly, and daily milestones, allowing for steady progress. Similarly, a financial goal of $120,000 annually feels less overwhelming when viewed as a daily target of $357.15, making it easier to maintain focus and track achievements.

May encourages consistency and small, incremental actions, arguing that methodical daily efforts build momentum and reduce the risks associated with taking big, risky leaps. This practical approach not only helps achieve goals but fosters accountability and long-term sustainability.

Join May as she provides actionable insights and motivational guidance to help you avoid the “Quit Friday” trap, stay committed, and turn your ambitious goals into achievable daily tasks!

Quotes

• “The interesting thing is that not many people set a deadline for when they want to see results from their New Year’s resolutions. However, inwardly, subconsciously, and emotionally, they expect to see results as soon as possible. If you take the time to closely examine the goals you’ve set for your New Year’s resolutions, they are often—or in most cases—goals that require more than a month to achieve.” (03:40 | May Yeo Silvers)

• “I want you to refocus and be extremely intentional about breaking down your yearly goals into smaller time frames. Use these to create manageable goals, devise a plan, list your tasks—your success list—and identify the daily actions needed to stay on track.” (11:23 | May Yeo Silvers)

• “I want you to take a look at your New Year’s resolution and stop focusing on what you need to do for the entire year. Instead, start focusing on questions like: What do I need to do today? Tomorrow? The day after? How did I do yesterday? What can I do differently today? Did I do well yesterday? If I did well yesterday, let’s continue that momentum today. Repeat the action until you reach a point where you think, ‘Okay, I’m really good at this now.’ Then ask yourself: What can I add tomorrow to build even more momentum? It’s a process of repetition and reflection.” (16:47 | May Yeo Silvers)

Links

After listening or watching this episode, I would love for you to send me a comment or DM and let me know what you are doing to NOT quit on "Quit Friday" (aka "Quitters Day") so I can share your strategies with my followers! You can reach me at any of the social media handles below:

IG: https://www.instagram.com/mayyeosilvers

LinkedIn: http://www.linkedin.com/in/mayyeosilvers

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 09, 2025

There’s More Than 1 Way to Build a Business - Episode 172

Thursday Jan 09, 2025

Success in the event industry shouldn’t demand exhaustion. In this episode, May Yeo Silvers urges event professionals to rethink the glamorized narrative of post-event burnout often shared on social media. She challenges the idea that physical exhaustion and pain should be seen as badges of honor or the norm for success in the event planning business.

Drawing from her early days at M2 Hospitality, where she handled every detail herself, May explains how she learned to prioritize sustainability and scalability. Through delegation, vendor trust, and detailed playbooks, she transformed her business model to avoid being physically present at every event, achieving both time freedom and long-term growth.

While acknowledging that some professionals find fulfillment in hands-on involvement, May prompts listeners to ask whether this approach aligns with their long-term goals, particularly when it comes to time freedom and scaling their businesses. She also cautions aspiring event professionals against assuming that constant exhaustion is the only path to success. By sharing her strategies, May offers an alternative roadmap for building a business that balances financial success, personal fulfillment, and sustainability.

May’s message is clear: rethink your approach, align your business with your goals, and embrace a model that works for you—whether that’s hands-on or visionary leadership.

Quotes

• “If you are truly feeling wiped out, extremely exhausted after every event that you have done, there’s something wrong.” (04:18 | May Yeo Silvers)

• “Stop glamorizing your pain after each event. Do not glamorize your scars, your war wounds in our industry.” (05:20 | May Yeo Silvers)

• “Not one entrepreneur that I spoke with tells me that they want to start a business because they want to fulfil their passion and they want to make a lot of money, and not because they want to have the time and freedom to do what they want, when they want.” (16:45 | May Yeo Silvers)

• “If you are on the other side of the equation that you want to be hands-on, then start asking yourself: How much longer can I continue to work this way? And what happens when I'm sick?” (27:49 | May Yeo Silvers)

Links

There is no one way to build a business and the most important thing to consider is however you decide to build your business, it should fulfill these 3 things: 1. Financial Freedom 2. Time Freedom 3. Personal Happiness and Fulfillment

If you are still in the early stages of building your events business, you may not have an idea how you should structure your business to achieve those 3 things mentioned above.

There are many online resources for you to learn from, BUT make sure if you want to copycat, find the right cat to copy. Check out my YouTube, IG, Facebook and LinkedIn to see if the business strategies, tactics and mindset I shared resonates with how you see your future self!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Jan 02, 2025

EVERYDAY is January 1 - Episode 171

Thursday Jan 02, 2025

For May Yeo Silvers, every day can be January 1st—a chance to act on your goals without waiting for the “right” moment. In the first episode of 2025, May unpacks the challenge of maintaining momentum with New Year resolutions. Why do so many of us wait for a Monday or the first of the month to begin? May challenges this mindset and shares why the first 90 days are crucial for building habits that stick.

May doesn’t shy away from the truth: enthusiasm fades, often by the third month, when progress feels slow or motivation starts to waver. So, what’s the answer when your drive dwindles? May suggests taking short, intentional breaks to recharge without losing the momentum you’ve worked hard to build. She raises an important question: how quickly do you recover when you fall off track?

May offers advice and encouragement, reminding us of the value of taking short, purposeful breaks to recharge without losing momentum. She cautions against extended pauses, which can disrupt progress, and inspires listeners to prioritize resilience, recover quickly from setbacks, and lean on supportive communities for accountability. With the right community and accountability, you can sidestep procrastination traps and stay on track. This episode serves as both a reality check and a pep talk, encouraging you to rethink your approach to goals and sustain your drive throughout the year.

Quotes

• “Life will happen, and you get busy, and there are distractions. You keep pushing back and pushing back and pushing back the deadline to pick it back up. People or successful entrepreneurs are people who, when they fall off the wagon, it’s not just about getting back on the wagon—that’s step number one, all right? But what is going to differentiate them from just going back into the grind to actually rising from the grind is how FAST they get back up on the wagon.” (10:02 | May Yeo Silvers)

• “Allow yourself some time to reflect and to rest, but do not take longer than necessary because you will lose the enthusiasm. In business, we say ”time kills all deals”. If you want to do something, do it now.” (10:44 | May Yeo Silvers)

• “Do not give yourself more time than you need to restart and know that you’re not restarting from ground zero.” (13:48 | May Yeo Silvers)

Links

Staying motivated AND accountable to yourself when the results are not what you expected even though you had "given it all" is one of the MOST CHALLENGING obstacles that stands between you and your goals.

It's good to have the know-how, but it is GREAT to have a community to support you when you are feeling discouraged, to help pull you up and push you to get out of the funk and more importantly, inspire you to believe that YOU CAN DO IT.

That is exactly what we do inside our Unstoppable EVENTrepreneur Live Support Community. Want to know how else we can support you in your EVENTrepreneur journey? Click on this link to find out!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Dec 26, 2024

Focus On What You CAN Do Instead of What You CAN’T Do - Episode 170

Thursday Dec 26, 2024

Success, May Yeo Silvers notes, begins when you focus on what you can do today and take that first step, no matter how small. In this episode, she shares her straightforward approach to goal-setting and planning for the year ahead. How often do perfectionism or life’s responsibilities stop you in your tracks? May’s insights center on breaking tasks into smaller, doable steps and choosing progress over perfection.

Through a personal story of overcoming health challenges, May highlights the power of small actions to create momentum, showing how shifting focus from what’s out of reach to what’s within your grasp can lead to meaningful progress. Her thoughtful advice and relatable anecdotes inspire listeners to take purposeful action toward their goals while staying rooted in gratitude.

If you’re seeking a clear, grounded way to prepare for 2025, this episode combines practical strategies with a touch of encouragement to help you get started with confidence.

Quotes

• “The worst thing you can do is to be stuck in perfectionism mode, constantly prepping and not taking any action. When you don’t take action, you don’t have any data to analyze, and you don’t have any outcomes to refine to help you take more steps toward your goal.” (04:26 | May Yeo Silvers)

• “If you are focusing on either ‘it’s all or nothing,’ you are going to be extremely disappointed in your business and in your life. I know that firsthand, in many aspects of my life. And I’m pretty sure if you look at your life—your kids, if you have children, or your close friends and family—they will share examples with you that it is not all or nothing. This type of ‘all-or-nothing’ living is extremely, extremely dangerous because it puts you in the mindset that you are constantly in prep mode. And when you’re constantly in prep mode, you take no action.” (21:00 | May Yeo Silvers)

• “Focus on what you can do instead of what you can’t do. And the most important thing is to get started.” (30:45 | May Yeo Silvers)

Links

If you are looking for a daily boost of inspiration, education or motivation, make sure you subscribe to my YouTube channel: https://www.youtube.com/@mayyeosilvers. Go to the "Shorts" tab, and enjoy the videos which are 60 seconds or less!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Dec 19, 2024

Part 3 of the 3 Part Series for Strategic Planning 2025 - When things don’t go as planned - Episode 169

Thursday Dec 19, 2024

When plans unravel, resilience and adaptability become your greatest assets in building a thriving business. With over 20 years of experience, May Yeo Silvers exemplifies this as she shares actionable strategies for overcoming setbacks, staying grounded, and realigning goals to achieve both financial success and time freedom.

In the final part of her three-part series on strategic planning for 2025, May focuses on what to do when things don’t go as planned. She highlights the importance of setting intentional, detailed goals—covering financial targets and time management—to create a balanced foundation for both work and personal life.

How do you stay committed to your goals when progress feels slow or uncertain? May introduces the ABCDE framework from Martin Seligman’s book “Learned Optimism” to help entrepreneurs manage setbacks and maintain focus. This practical approach offers tools to shift negative beliefs, refine strategies, and stay on course.

Through personal stories and hard-earned insights, May explores the balance between ambition and well-being, showing how entrepreneurship is as much about mindset as it is about strategy. Can you truly define success without considering both financial freedom and time freedom? This episode challenges you to think differently, adapt boldly, and embrace the realities of the entrepreneurial journey.

Quotes

• “Do not be stuck in the ‘I want to make it perfect’ zone. If you work only in your head, nobody knows whether it’s perfect except you. But you are not the buyer. Your buyer will determine whether what you’re putting out there is going to attract people to pay for what you are selling. You are not the one buying; you are the one selling. So, you can’t use yourself as a gauge to decide whether it’s good enough to be on the market. You will only know once you put it out there, collect data, and gather feedback.” (08:22 | May Yeo Silvers)

• “You cannot tell yourself that you expect this outcome in the first month, second month, or third month. You have a goal but you cannot be so rigid that when the outcome or the result is not what you expected, you get discouraged. It can go both ways: the outcome could be better than what you expect, or it can be less than what you expect. Do not attach any meaning to the outcome. It’s just an outcome.” (15:44 | May Yeo Silvers)

• “Time is the most expensive resource that we cannot get back.” (48:15 | May Yeo Silvers)

• “Whose happiness is most important? Your happiness. And your happiness is created by you, not given to you by these people. You need to remember that. Your happiness and your fulfillment is created by you, not to be given to you by all these people.” (56:10 | May Yeo Silvers)

Links

If you have invested time and money in learning the "what to" and "how to" for your events business, BUT you still feel like "something" is missing to catapult your business, perhaps having a supportive community of EVENTrepreneurs where you can bounce off ideas, seek advice from and get emotional support to cheer you on your EVENTrepreneur journey is the missing link.

Inside our Unstoppable EVENTrepreneur Live Support Community, we have Eventrepreneurs at different stages of their business and we share business strategies, event experiences etc so you don't make costly mistakes and learn from those who have been there and done that. Hear from these EVENTrepreneurs the ups and downs of being a business owner so you don't feel so lonely on this journey! Click on this link to learn more about the EVENTrepreneur LIVE SUPPORT Community.

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/