<a aria-current="page" href="/" class="router-link-active router-link-exact-active"> The Unstoppable Eventrepreneur™

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Dec 12, 2024

Part 2 of 3 part series of Strategic Planning for 2025 - Setting REALISTIC Goals - Episode 168

Thursday Dec 12, 2024

“Adjust your actions to meet your goals, not your goals to meet your actions.” May Yeo Silvers challenges us to rethink how we approach goal setting in part two of her three-part series on strategic planning for 2025. Are your goals pushing you to grow, or are they keeping you in your comfort zone?

In this episode, May explores the distinction between practical goals that feel safe and realistic goals that push you toward meaningful progress. Drawing from her own journey, she shares how to set goals that challenge you without overwhelming you, encouraging bold but achievable steps forward.

How much time, energy, or money are you truly willing to invest in your goals? May encourages listeners to assess their circumstances honestly, identifying opportunities to automate, delegate, or eliminate tasks that don’t align with their priorities. She stresses the importance of tracking progress, refining strategies, and leaning on a supportive community for guidance and encouragement. Setbacks, she reminds us, are part of the process—and community can be a powerful source of resilience when they arise.

Quotes

• “There is a big difference between setting realistic goals versus setting goals that are practical. For me, I like to have a good balance. Setting realistic goals, for me, are goals that are not only just practical, but it pushes me, and I will be able to find resources and support that will push me from practical to realistic.” (04:52 | May Yeo Silvers)

• ”When you are setting your realistic goals, it is pushing you more than whatever you’re doing, but not pushing you so much to the extent that you feel that, ‘Oh my God, I’m never ever gonna make it.’” (09:45 | May Yeo Silvers)

• “You have to also evaluate your current stage in your life—your current lifestyle. Do you have many obligations that will take time away from you working on your business? …A lot of business owners tell me that they are unable to grow their business because they don’t have the time.” (18:01 | May Yeo Silvers)

• “Adjust your actions to meet your goals, not your goals to meet your actions.” (25:03 | May Yeo Silvers)

Links

If you are thinking of launching your side hustle events business or considering doing a rebranding, our 24 courses Business Kickstart Bundle will serve as your guide on how to start, launch and grow your events business.

The Business Kickstart Bundle includes all the fundamentals of business such as pricing for profit, marketing to gain visibility and leads, slaying sales to close those leads, business legalities, and mindset and productivity hacks. Click on this link to check out what the bundle offers!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Dec 05, 2024

Part 1 of 3 Part Series for Strategic Planning 2025 - Overview of the 3 Part Series and Defining What You Want for Your Business & Personal Life - Episode 167

Thursday Dec 05, 2024

“You need to tell money how you’re going to spend it, and you need to tell time how you’re going to use it,” says May Yeo Silvers, highlighting the power of intentionality in building a life and business that align with your priorities.

In this episode, the first of a three-part series on strategic planning for 2025, May challenges entrepreneurs to dig deeper into what they truly want. What does financial freedom look like for you—not just in theory, but in numbers? And how would you use time freedom if you had it? She shares her own journey, the lessons learned from balancing two businesses, and the mindset shifts that helped her define success on her terms.

May reminds listeners that entrepreneurship isn’t just about pursuing your passion but also about building the structure that allows you to do so sustainably. With a mix of practical insights and real-world examples, this episode is a guide to creating clear goals and preparing for the realities of running a business. What steps will you take to align your goals with the life you want?

Quotes

• “You will come to realize in entrepreneurship that certain things you can have a general idea about. But when it comes to implementation, when it comes back to the fundamentals of why something is working or not working, why you want something or why you don’t, you have to be so specific in acknowledging your emotions, desires, and fears. These are the things that will either propel you forward or pull you back from reaching your goals.” (11:06 | May Yeo Silvers)

• “You need to tell money how you’re going to spend it, and you need to tell time how you’re going to use it.” (39:38 | May Yeo Silvers)

• “The passion for building the business has to be equal, if not greater, than the passion you have for your fulfillment, your skill set, and your craft. So, you need to start by being honest with yourself: Do I have the passion to build the business?” (48:40 | May Yeo Silvers)

Links

If you are thinking of starting a side hustle or turning your side hustle into a full time business in 2025, make sure you check out The Unstoppable Eventrepreneur Book.

I had consolidated all my years of experience in the events field and how I built a multiple 6 figure profit events business, all into a book that you can finish reading in a day.

This book has become the blueprint for many event planners, designers and decorators to help guide them to turn their passion for events into a profitable business. In the book, I covered strategies and tactics, PLUS addressing the emotional roller coaster ride and how to manage those emotions to make decisions that will not only help you survive, BUT THRIVE in both your business and personal life.

Click on this link to get your copy today! https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 28, 2024

3 Reasons Why You Are Not Making Sales - Episode 166

Thursday Nov 28, 2024

“If they can’t find you, they can’t pay you.” For any business, visibility is essential. In this episode, May Yeo Silvers gets straight to the heart of why many entrepreneurs struggle with sales, breaking it down into three core reasons that often go unnoticed.

Are you making it easy for potential clients to discover your business? Sporadic social media posts or a static website aren’t enough. May challenges listeners to think about whether their marketing is consistent, aligned with their personality, and actually reaching the right audience.

May also asks: Are you speaking to the people who truly need and value your services? Selling to the wrong crowd—or worse, failing to address your clients’ core needs—could be why you’re not closing deals.

This isn’t about doing more; it’s about doing it smarter. Drawing from her extensive experience in the events industry, May shares actionable insights and real-world examples, offering clarity and solutions for these common pitfalls. Ready to refine your approach and connect with your ideal clients? Tune in and take the first step!

Quotes

• “You need consistent marketing, and it’s important to find a marketing style that suits your personality. In my ‘Events4Anyone’ Facebook group, I shared a tutorial on choosing a marketing strategy based on your resources—whether you have more time or money—and your personality type. Evaluating these factors helps you develop a consistent strategy to let people know you have something to sell. Remember, if they can’t find you, they can’t pay you.” (03:41 | May Yeo Silvers)

• “If you’re selling the product to the wrong people, they may not see the need for it right now. Without a strategy to entice them to buy now, they also might not see that what you’re offering is something they actually want. Additionally, they may not be able to afford it, or your price could be too high. They might want your service and want it now, but if your pricing is wrong, that could be a barrier.” (05:39 | May Yeo Silvers)

• “In order to upsell, you must first satisfy their core needs, then you upsell your other services that you can very confidently speak about.” (27:46 | May Yeo Silvers)

Links

If knowing how to sell is your Achilles heel, check out our FREE private facebook group: Events4Anyone-A-Z guide to help you start and grow your events business. Inside the facebook group, there is an entire module called "Slaying Sales" where I have several free videos teaching you how to SLAY SALES! Here's the link to join the group.

If you want more hands on help where you ask questions and also learn from others who have walked the path before you, our LIVE SUPPORT community could be what you are looking for. Click on this link to find out what the community offers!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 21, 2024

The 3 “Red Flags” to Spot When Speaking to a Lead - Episode 165

Thursday Nov 21, 2024

“This is your business. If you’re going to invest time and energy qualifying a lead to decide whether to book an event, you need to ensure you’re making the right decision. Because whatever you’re saying ‘yes’ to, you’re saying ‘no’ to something else.”

May Yeo Silvers discusses recognizing red flags when speaking to potential clients, a skill every event planner needs to master. She emphasizes the importance of being selective with your time and energy, sharing three key warning signs that indicate a lead might not be the right fit for your business.

What should you do when a client mentions they already have a friend or family member in the industry? How do you respond when they want to source their own vendors, creating a potential loss of control over the event’s quality? And what’s the best way to handle objections about your fees? May walks listeners through each scenario, offering clear strategies to navigate these situations with professionalism and confidence.

This episode challenges event planners to think critically about how they are qualifying their leads. May’s actionable advice reminds listeners that being selective is not only okay—it’s a key ingredient to building a successful, sustainable business.

Quotes

• “This is your business. If you’re going to invest time and energy qualifying a lead to decide whether to book an event, you need to ensure you’re making the right decision. Because whatever you’re saying ‘yes’ to, you’re saying ‘no’ to something else.” (09:41 | May Yeo Silvers)

• “You have to find out what is the ultimate desire. What is the ultimate motivation for them to have this event? What is the result that they want that they will say, ‘I will pay whatever it is to get that result’? You need to find out: What is extremely important to them about this event, and what do they want the outcome of the event to be? How is it going to impact them? How is it going to impact their business? How is it going to impact their relationship with the people at the event?” (28:30 | May Yeo Silvers)

• “Anytime you spend your time and energy on something you’re uncertain about, you’re taking away from pursuing something you feel more confident about. Time and energy are so precious.” (31:34 | May Yeo Silvers)

• “You can be the most skillful planner, designer, or decorator—those are all incredible skills. But if you can’t sell and close, then your skill remains a hobby. It might bring you fulfillment when you do events, but if you’re aiming to run a business and turn your passion, skill, and talent into revenue, you must learn to sell, qualify, and close.” (34:40 | May Yeo Silvers)

Links

The most important skill set to have apart from being a talented planner, designer and decorator is to know HOW TO SELL. You can be the BEST in what you do, you can be the BEST marketer of your services, BUT if you don't know how to sell, your talent can only be showcased through non-paid events.

If doing events gives you fulfillment as a hobby, fantastic. But if you want to turn your passion AND talent into a profitable business, you need to learn HOW TO SELL.

Inside our 24 courses for $24 Business Kickstart Bundle, one of the modules is Slaying Sales. There are videos of roleplay and also a video of me talking to a lead and closing the lead, so you see me in action! The bundle also includes all the fundamentals of business such as pricing, marketing, legalities, and mindset and productivity hacks. Click on this link https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast to check out what the bundle offers!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 14, 2024

How to Set Boundaries with Your Clients - Episode 164

Thursday Nov 14, 2024

“If you can’t even respect your own boundaries, how can you expect your client to respond or respect your boundaries?” says May Yeo Silvers in this episode, as she explores the art of setting firm but respectful boundaries with clients in the event planning industry.

May shares personal stories and practical advice, stressing the importance of being proactive from the outset—establishing clear expectations around communication, workflow, and availability during the initial sales process. She highlights documenting communications and maintaining professionalism as ways to reinforce these boundaries, while also advising planners to respect their own time to avoid setting unsustainable precedents.

With a blend of empathy and assertiveness, May’s insights guide event planners in creating a balanced, fulfilling work-life dynamic, ensuring both their clients’ satisfaction and their own well-being.

Quotes

• “How do you set boundaries? What do you say to clients who don’t seem to understand that they don’t own you? When they contract you, they don’t own you. I can understand from the client’s perspective that they don’t want to forget details. So, they send you an email, a text message, or ask to get on a call because, for them, it’s so urgent. So, what do you do when you have a situation like this, after they’ve already hired you? What you need to do is not react—not handle this problem in a reactive mode. You need to handle it in a proactive mode, meaning you prevent it from happening before it even begins.” (05:47 | May Yeo Silvers)

• “I am super protective about my boundaries, my time, and I make sure that my client is aware of that.” (24:44 | May Yeo Silvers)

• “You need to respect your own boundaries because if you don’t, your client won’t either.” (25:11 | May Yeo Silvers)

• “All of this has to be done with finesse. It cannot be cold. It has to be done with a level of understanding, a level of curiosity, and communicated in a way that helps them understand why, for the sake of efficiency and clarity, you need certain information before getting on a call with them or responding to them. All of this comes with experience and your personality.” (26:10 | May Yeo Silvers)

Links

If you are looking to join a facebook group where you get to learn about how to plan events, marketing and business fundamentals to help you launch your events business PLUS a community of over 8k EVENTrepreneurs to share ideas, experience or simply to support one another, check out our FREE private facebook group: Events4Anyone:A-Z guide on how to start & grow your event planning business. Every week, we drop a new video about business strategies and event planning tips. Click the link here to join (https://www.facebook.com/groups/events4anyone). Hope to see you inside the facebook group!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Nov 07, 2024

The Power of the “Golden Hour” for Your Business and Personal Life - Episode 163

Thursday Nov 07, 2024

“Golden hour is the hour of the day that you are operating at peak efficiency or at optimum. That means you are at your most focused, your best form, you are in the zone,” says May Yeo Silvers. In this episode, she discusses the value of identifying and embracing these golden hours to boost productivity and balance in both business and life. May shares her personal experience of adjusting to life after a serious illness, explaining how tuning into these peak moments has helped her maintain progress, even when physical limitations make it challenging. She encourages listeners to cultivate self-awareness, align tasks with their available energy, and leverage these moments for impactful results.

For those looking for additional support and inspiration, May invites listeners to join the Unstoppable Eventrepreneur community—a space for networking, encouragement, and practical business strategies. May’s message is clear: finding and making the most of your golden hours, even during difficult times, can be the key to sustaining and growing a successful business.

Quotes

• “Golden hour is the hour of the day that you are operating at peak efficiency or at optimum. That means you are at your most focused, your best form, you are in the zone.” (01:35 | May Yeo Silvers)

• “It’s not a situation when you’re building a business where it’s either you do nothing or you do everything... Business is like a fire. You’ve got to start with the flint.” (10:57 | May Yeo Silvers)

• “You need to find that particular spark in your waking hours where you find that burst of motivation and energy to fan the fire in your business.” (18:56 | May Yeo Silvers)

• “Once you are so self-aware of how your body is feeling, how your mind is feeling, how your emotions are feeling, then you will know when to just do a small fanning of the fire or a big fanning to create a big blaze for your business.” (22:47 | May Yeo Silvers)

Links

If you are looking for business and emotional support to cheer you on your EVENTrepreneur journey, our Unstoppable EVENTrepreneur LIVE SUPPORT Community could be the answer.

We have Eventrepreneurs at different stages of their business and we share business strategies, event experiences etc so you don't make costly mistakes and learn from those who have been there and done that. Hear from these eventrepreneurs the ups and downs of being a business owner so you don't feel so lonely on this journey!

Click on this link (https://learnwith.mayyeosilvers.com/17livesupportupsell24kb) to learn more about the EVENTrepreneur LIVE SUPPORT Community.

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 31, 2024

The Things You Should NOT Say to Your Clients - Episode 162

Thursday Oct 31, 2024

“Every client thinks that they’re the most important client. Their event is the most important. Nothing else matters. This is their perspective, and you need to respect their perspective because they’re spending good money,” says May Yeo Silvers. In this episode, she discusses the critical role of communication in the event planning industry, focusing on how professionals can navigate client interactions with empathy and professionalism.

May points out common missteps made by event planners, designers, and decorators, such as citing multiple ongoing projects or personal financial obligations to explain delays. These explanations, while factual, can leave clients feeling undervalued and unimportant, harming the client-vendor relationship. Instead, she advocates for a client-first mindset, where every client is made to feel like the top priority.

May offers practical tips on how to reframe potentially dismissive language, such as addressing delays or additional charges by referring back to the agreed scope of work. This approach reinforces the client’s investment and avoids diminishing their sense of importance.

Clear and respectful communication, especially when discussing scope changes or missed deadlines, is essential. By assuming the best intentions from clients and their teams, event professionals can foster a positive and supportive environment, strengthening relationships and enhancing client satisfaction.

Quotes

• “Every client thinks that they’re the most important client, their event is the most important. Nothing else matters. This is their perspective, and you need to respect their perspective because they’re spending good money.” (06:55 | May Yeo Silvers)

• “Ego is going to kill all deals. In this position, you never want to be the one with the big ego. Let the client be the big ego.” (17:18 | May Yeo Silvers)

• “You need to make your client feel like they are the number one; the one and only client. And you also need to be very clear about what is the scope of work that they hire you for and remind your client that that is the scope of work that they hire you for. Anything beyond that is an additional cost.” (19:20 | May Yeo Silvers)

• “Maintaining your relationship with your existing clients is gonna help you grow your business so much easier and faster than you think you can.” (21:24 | May Yeo Silvers)

Links

If you are looking for a blueprint on the how’s and the what’s on starting an event planning business, check out the Unstoppable Eventrepreneur book. I laid out all the business fundamentals, strategies, the traits, the mindset work AND the emotional roller coaster ride that you will experience to start, grow and thrive in your events business. Get your copy on Amazon today!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 24, 2024

What Do You Say When Your Client Says She Doesn’t Need an Onsite Coordinator Because She Has “Help” - Episode 161

Thursday Oct 24, 2024

“It is your job to educate your client on the specific expectations for the on-site coordinator and the tasks they need to perform on that day,” says May Yeo Silvers. In this episode, she points out the importance of clearly communicating the role of an on-site coordinator to clients, especially when they assume friends, family, or venue staff can handle these responsibilities. May underscores that while these informal helpers may have good intentions, they often lack the experience needed to manage the intricate details of an event, from vendor coordination to ensuring everything runs on schedule.

May encourages event planners to take a proactive approach by explaining the value of professional coordination and the specific tasks involved. This episode empowers planners to demonstrate why investing in an on-site coordinator ensures the event flows smoothly and prevents well-meaning but unprepared helpers from becoming overwhelmed. By educating clients on the complexities of event management, planners can help them understand the importance of having experienced professionals in place on their special day.

Quotes

• “It is your job to educate your client on the specific expectations for the on-site coordinator and the tasks they need to perform on that day.” (11:16 | May Yeo Silvers)

• “As a planner, don’t discount or brush it off or be condescending when your client tells you that they have friends and family helping. It’s not because they want to save money. Sometimes it could be, but sometimes it could be out of good intention that they want to do it, but they really have no idea what is required of them.” (17:38 | May Yeo Silvers)

• “You have to make it as professional, as formal as possible so that your client and the person whom they say that they’re going to be helping feels the importance of this role, which is going to be the key player.” (20:10 | May Yeo Silvers)

Links

If you are just starting to launch your events business or thinking of starting one, know that knowing how to sell IS one of the keys to profitability. You can be the best marketer, but if you don't know how to close a lead, your business eventually becomes a hobby because you can't ask for what you really want to be paid.

Inside our Business Kickstart Bundle, one of the modules is Slaying Sales. There are videos of roleplay and also a video of me talking to a lead and closing the lead, so you see me in action! The bundle also includes all the fundamentals of business such as pricing, marketing, legalities, and mindset and productivity hacks. Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to check out what the bundle offers!

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Podcast production and show notes provided by HiveCast.fm

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

Thursday Oct 17, 2024

Should You Reduce Your Fees When the Event Size Decreases? - Episode 160

Thursday Oct 17, 2024

“You need to understand, from a planner’s perspective, what fees will remain unchanged, even if the number of attendees fluctuates, unless there’s a significant increase in your workload,” says May Yeo Silvers. In this episode, she addresses a common dilemma for event planners: whether to reduce fees when a client’s guest count changes. Drawing on her experience, May explains that while tangible costs like food and decor may fluctuate with the number of attendees, the essential planning tasks—such as venue sourcing, contract negotiations, and vendor coordination—remain constant, regardless of event size.

She emphasizes the importance of educating clients about this distinction, helping them understand that the time and expertise involved in planning an event are consistent, whether it’s for 10 or 1,000 people. By doing so, planners can ensure their fees reflect the true value of their work, avoiding the pitfall of reducing prices when the workload hasn’t changed. May encourages event professionals to confidently stand by their pricing, while also being transparent about when adjustments may be justified for specific, tangible services.

Quotes

• “If you need me to source for a venue, the work of sourcing the venue is still the same. It doesn’t matter whether I’m sourcing for 10 people or 1,000 people.” (03:02 | May Yeo Silvers)

• “Your fee in terms of planning and designing will not go down because these are intangible services. That means they can’t really see an actual product. It’s a service that you provide.” (03:56 | May Yeo Silvers)

• “The only thing that the numbers will fluctuate will be the actual product. The food and beverage cost will go down because you’re feeding less people.” (05:15 | May Yeo Silvers)

• “You need to understand, from a planner’s perspective, what fees will remain unchanged, even if the number of attendees fluctuates, unless there’s a significant increase in your workload.” (07:26 | May Yeo Silvers)

Make sure you go to the show notes and follow me on social media to learn more strategies about how to thrive in the competitive events industry!

Links

Connect with May at: may@events4anyone.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/