The Unstoppable Eventrepreneur™

The Things You Should NOT Say to Your Clients - Episode 162

“Every client thinks that they’re the most important client. Their event is the most important. Nothing else matters. This is their perspective, and you need to respect their perspective because they’re spending good money,” says May Yeo Silvers. In this episode, she discusses the critical role of communication in the event planning industry, focusing on how professionals can navigate client interactions with empathy and professionalism.

 

May points out common missteps made by event planners, designers, and decorators, such as citing multiple ongoing projects or personal financial obligations to explain delays. These explanations, while factual, can leave clients feeling undervalued and unimportant, harming the client-vendor relationship. Instead, she advocates for a client-first mindset, where every client is made to feel like the top priority. 

 

May offers practical tips on how to reframe potentially dismissive language, such as addressing delays or additional charges by referring back to the agreed scope of work. This approach reinforces the client’s investment and avoids diminishing their sense of importance.

 

Clear and respectful communication, especially when discussing scope changes or missed deadlines, is essential. By assuming the best intentions from clients and their teams, event professionals can foster a positive and supportive environment, strengthening relationships and enhancing client satisfaction. 

 

Quotes

• “Every client thinks that they’re the most important client, their event is the most important. Nothing else matters. This is their perspective, and you need to respect their perspective because they’re spending good money.” (06:55 | May Yeo Silvers)

• “Ego is going to kill all deals. In this position, you never want to be the one with the big ego. Let the client be the big ego.” (17:18 | May Yeo Silvers)

• “You need to make your client feel like they are the number one; the one and only client. And you also need to be very clear about what is the scope of work that they hire you for and remind your client that that is the scope of work that they hire you for. Anything beyond that is an additional cost.” (19:20 | May Yeo Silvers)

• “Maintaining your relationship with your existing clients is gonna help you grow your business so much easier and faster than you think you can.” (21:24 | May Yeo Silvers)

 

Links

If you are looking for a blueprint on the how’s and the what’s on starting an event planning business, check out the Unstoppable Eventrepreneur book. I laid out all the business fundamentals, strategies, the traits, the mindset work AND the emotional roller coaster ride that you will experience to start, grow and thrive in your events business. Get your copy on Amazon today!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

 

Podcast production and show notes provided by HiveCast.fm

What Do You Say When Your Client Says She Doesn’t Need an Onsite Coordinator Because She Has “Help” - Episode 161

“It is your job to educate your client on the specific expectations for the on-site coordinator and the tasks they need to perform on that day,” says May Yeo Silvers. In this episode, she points out the importance of clearly communicating the role of an on-site coordinator to clients, especially when they assume friends, family, or venue staff can handle these responsibilities. May underscores that while these informal helpers may have good intentions, they often lack the experience needed to manage the intricate details of an event, from vendor coordination to ensuring everything runs on schedule.

 

May encourages event planners to take a proactive approach by explaining the value of professional coordination and the specific tasks involved. This episode empowers planners to demonstrate why investing in an on-site coordinator ensures the event flows smoothly and prevents well-meaning but unprepared helpers from becoming overwhelmed. By educating clients on the complexities of event management, planners can help them understand the importance of having experienced professionals in place on their special day.

 

Quotes

• “It is your job to educate your client on the specific expectations for the on-site coordinator and the tasks they need to perform on that day.” (11:16 | May Yeo Silvers)

• “As a planner, don’t discount or brush it off or be condescending when your client tells you that they have friends and family helping. It’s not because they want to save money. Sometimes it could be, but sometimes it could be out of good intention that they want to do it, but they really have no idea what is required of them.” (17:38 | May Yeo Silvers)

• “You have to make it as professional, as formal as possible so that your client and the person whom they say that they’re going to be helping feels the importance of this role, which is going to be the key player.” (20:10 | May Yeo Silvers)

 

Links

If you are just starting to launch your events business or thinking of starting one, know that knowing how to sell IS one of the keys to profitability. You can be the best marketer, but if you don't know how to close a lead, your business eventually becomes a hobby because you can't ask for what you really want to be paid.

Inside our Business Kickstart Bundle, one of the modules is Slaying Sales. There are videos of roleplay and also a video of me talking to a lead and closing the lead, so you see me in action! The bundle also includes all the fundamentals of business such as pricing, marketing, legalities, and mindset and productivity hacks. Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to check out what the bundle offers!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

 

Podcast production and show notes provided by HiveCast.fm

Should You Reduce Your Fees When the Event Size Decreases? - Episode 160

“You need to understand, from a planner’s perspective, what fees will remain unchanged, even if the number of attendees fluctuates, unless there’s a significant increase in your workload,” says May Yeo Silvers. In this episode, she addresses a common dilemma for event planners: whether to reduce fees when a client’s guest count changes. Drawing on her experience, May explains that while tangible costs like food and decor may fluctuate with the number of attendees, the essential planning tasks—such as venue sourcing, contract negotiations, and vendor coordination—remain constant, regardless of event size.

 

She emphasizes the importance of educating clients about this distinction, helping them understand that the time and expertise involved in planning an event are consistent, whether it’s for 10 or 1,000 people. By doing so, planners can ensure their fees reflect the true value of their work, avoiding the pitfall of reducing prices when the workload hasn’t changed. May encourages event professionals to confidently stand by their pricing, while also being transparent about when adjustments may be justified for specific, tangible services.

 

Quotes

• “If you need me to source for a venue, the work of sourcing the venue is still the same. It doesn’t matter whether I’m sourcing for 10 people or 1,000 people.” (03:02 | May Yeo Silvers)

• “Your fee in terms of planning and designing will not go down because these are intangible services. That means they can’t really see an actual product. It’s a service that you provide.” (03:56 | May Yeo Silvers)

• “The only thing that the numbers will fluctuate will be the actual product. The food and beverage cost will go down because you’re feeding less people.” (05:15 | May Yeo Silvers)

• “You need to understand, from a planner’s perspective, what fees will remain unchanged, even if the number of attendees fluctuates, unless there’s a significant increase in your workload.” (07:26 | May Yeo Silvers)

 

Make sure you go to the show notes and follow me on social media to learn more strategies about how to thrive in the competitive events industry!

 

Links

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Are You Managing Your Business Cash Flow Effectively? - Episode 159

“As a business owner, if you don’t work, you don’t make money. So you have to be extremely disciplined when it comes to cash flow,” says May Yeo Silvers. In this episode, she shares a personal story about her recent health scare, highlighting the critical need for both self-care and careful financial management. 

 

May emphasizes that, while it’s easy to focus on booking events and generating revenue, many business owners neglect essential financial practices, such as tracking deposits and managing expenses. Without a clear understanding of cash flow, even successful businesses can run into trouble. She points out the importance of regularly checking bank accounts and credit card balances to avoid overspending or falling into debt, and reminds listeners that discipline is the key to staying financially healthy.

 

May urges entrepreneurs to move beyond the day-to-day operations of their businesses and take an active role in managing their financial health. She encourages listeners to join her live support community, where they can receive hands-on guidance and accountability in overcoming financial challenges. The community offers co-working sessions and practical support to help business owners maintain a firm grasp on their financials and sustain long-term success. Click here to learn more!

 

Quotes

• “As a business owner, if you don’t work, you don’t make money. So you have to be extremely disciplined when it comes to cash flow. When the money is coming in, and you’re grateful for the sales effort that’s paying off and converting into paid clients, you need the discipline to pay yourself, cover your bills, and set aside contingency funds.” (09:59 | May Yeo Silvers)

• “If your credit card bill is higher than what you have in the bank, that’s a major red flag.” (14:04 | May Yeo Silvers)

• “You are operating in your business instead of managing your business.” (16:02 | May Yeo Silvers)

• “You have to look at your numbers. You have to be so disciplined to look at your numbers. It’s not the sexiest thing to do, but if you don’t get this part right, your business is just running in circles.” (18:08 | May Yeo Silvers)

 

Links

If you are a EVENTrepreneur CEO who is making "getting to know your financial numbers" a priority but you want someone who can explain to you what the numbers mean in the events business terms (not some generic quickbook lingo), check out our Live Support Community where we have co-working sessions to do CEO tasks and one of the sessions actually focuses on understanding your business finance.

Click on this link (https://learnwith.mayyeosilvers.com/17livesupportupsell24kb) to find out what else the Live Support Community offers!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Replay: CEO Mindset vs Employee Mindset - Episode 158

When most people think of running a business, they imagine making lots of money, traveling the world, and working less. May Yeo Silvers calls this the CEO mindset. While this lifestyle is achievable, it requires a lot of groundwork. In this episode replay, she explains the difference between a CEO mindset and an employee mindset.

 

May points out that letting go of the employee mindset is the first step towards building a successful business, and that entails focusing on investing in your business and being prepared to go the extra mile. Unlike employees, CEOs take on more risks because they are accountable for the outcome of every decision. Before starting a business, it’s really important to understand what being a CEO truly involves.

 

Tune in to this week’s episode to know the key differences between a business owner and a CEO, the value of investing in your business, and how defining your “why” can help you shift from an employee mindset to a successful CEO.

 

Quotes

• “When you own a business and you know how to run your business, your business is profitable and your business can run without you, you certainly can enjoy the fruits of your labor where you make a lot of money and work very little, very few hours, have minimal involvement in your business, except for critical decisions and communication with your key staff who is running your business. You can take vacation anytime. So, that is the dream life of a CEO or a business owner. But in order to get there, there is some work that needs to be done.” (05:01 | May Yeo Silvers) 

• “As a CEO, you are the only person. You have to make all of the decisions and you have to go figure things out.” (07:32 | May Yeo Silvers) 

• “In order for your business or your side hustle to become a full-time job, you have got to stop thinking like an employee.” (12:54 | May Yeo Silvers) 

• “A CEO is up for challenges. A CEO loves the potential for great results and they're not afraid to fail.”  (15:55 | May Yeo Silvers)

 

Links

If you are ready to turn your passion for events into a profitable business instead of an expensive hobby, your lowest cost of investment to find one of the best resources in the events field is our 24 course Business Kickstart Bundle, at only $24!

The bundle focuses on the key pillar of business success: Pricing for Profit, Marketing for Brand Visibility, Sales Strategy to Close Sales, Business Legalities, Mindset and Productivity Hacks! 

Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to get your bundle today!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

 

Podcast production and show notes provided by HiveCast.fm

Should You Advise Your Client to Pay Venue Room Rental? - Episode 157

“Every time your client has to pay for one thing, it means they will have less money to pay for another thing. And that other thing could be you,” says May Yeo Silvers, as she explores the impact of room rental fees on overall event budgets. She emphasizes that event planners need to understand the broader financial picture, as every expense—whether it’s decor, catering, or venue rental—affects what’s left to cover their own fees. 

 

May expresses her strong dislike for room rental fees, especially in the post-COVID environment where venues have become stricter due to rising operational costs. However, she also shares when it may be necessary to pay these fees, such as for events with large spaces or extensive setup needs. She touches on strategies like negotiating room rental fees alongside food and beverage minimums to create a win-win for both the client and the venue.

 

May encourages event professionals to think beyond their immediate tasks and adopt a more strategic view of the entire event budget which can strengthen relationships with clients and establish the planner as a trusted expert who can navigate financial decisions with ease. 

 

Quotes

• “Remember, every time your client has to pay for one thing, it means they will have less money to pay for another thing. And that other thing could be you.” (01:14 | May Yeo Silvers) 

• “You don’t want to have your blinders on and only focus on your one thing. It’s good to understand the whole picture when an event is happening or when your client needs help with an event. Knowing the event budget will really help because it shows your expertise as an event professional who has more knowledge than just doing that one thing. Your client gains more trust in you because you’ve been able to offer advice and guidance outside your scope of work.” (01:47 | May Yeo Silvers)

• “I’m a strategist. I don’t just take orders from my client. I understand their vision, their needs for the events, and then I go to work when it comes to doing the event budget. I try to strategize the best way to negotiate the best contract for my client.” (21:11 | May Yeo Silvers)

• “Should you advise your client to pay room rental? This is just touching the surface, but it’s a good tip you can learn, right? You, as a planner or an event strategist—if you want to call yourself that, just like I do—don’t just take orders. I question every single thing. I strategize every single component when planning the event. So, this is another piece of knowledge you can put in your tool bag to help your client and showcase your expertise and value.” (24:13 | May Yeo Silvers) 

 

Links

If you are ready to turn your passion for events into a profitable business instead of an expensive hobby, your lowest cost of investment to find one of the best resources in the events field is our 24 course Business Kickstart Bundle, at only $24!

 

The bundle focuses on the key pillar of business success: Pricing for Profit, Marketing for Brand Visibility, Sales Strategy to Close Sales, Business Legalities, Mindset and Productivity Hacks! Click on this link (https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast) to get your bundle today!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

 

Podcast production and show notes provided by HiveCast.fm

Learn This SKILL and Your Clients & Vendors Would LOVE You - Episode 156

“It’s not just the money—your reputation is on the line. That’s why I say you need to learn this skill. And once you learn it, your clients and your vendors will love you,” says May Yeo Silvers. This week, May underscores a vital skill for event professionals: mastering the logistics of setup time. She explains that success hinges on knowing how much time vendors need and ensuring that venues are booked accordingly to avoid last-minute stress, added costs, and rushed setups.

 

May highlights how poor planning often results in rushed setups, increased labor costs, and unnecessary tension. From missing critical details like audiovisual setups to underestimating the time needed for custom designs, such oversights can jeopardize the event. One example she shares involves an event at a New York library, where the venue was booked for just the day of the event, leaving no time for proper setup—leading to a chaotic and stressful situation for both vendors and the client.

 

May encourages event professionals to ask detailed questions, negotiate for adequate setup time, and compare the costs between extra labor and additional venue hours. Proper communication and planning with vendors not only save money and reduce stress but also help maintain a strong reputation. By mastering these logistics, professionals can ensure smooth, well-executed events that build trust and satisfaction with clients and vendors alike.

 

Quotes

• “The skill I’m talking about is the ability to understand what is required for the event to happen successfully in terms of logistics—particularly the time it takes for vendors to set up the event.” (04:25 | May Yeo Silvers)

• “Whether you are a planner, designer, or decorator, when you are tasked with booking a venue as part of your service—especially as a planner—if you are hired to book the venue for your client’s event, or if you are a designer or decorator hired to design or decorate the event, you need to have a crystal clear idea of how long it’s going to take for you, the designer or decorator, to execute the design. And if you’re a planner, you need to have a very clear idea of how long it’s going to take for your vendors, or the vendors that you or the client has hired, to execute the event.” (05:04 | May Yeo Silvers)

• “The particular skill you need to have is knowing how long it takes for the entire event to be set up. Not just your scope, but the whole event.” (24:14 | May Yeo Silvers) 

• “It’s not just the money—your reputation is on the line. That’s why I say you need to learn this skill. And once you learn it, your clients and your vendors will love you. They’ll love you because you have a helicopter view of what it takes to make the event successful.” (25:44 | May Yeo Silvers) 

 

Links

Join my FREE private facebook group: Events4Anyone-A-Z guide on how to start and grow your event planning business to learn more about event planning skills and business skills!

 

Inside the facebook group, we have modules that focus on Event Planning Skills, What you need to start your business, Sales and Marketing strategies, and even Mindset and Productivity hacks! Come join the rest of the 8k EVENTrepreneurs inside the community to grow your network and broaden your skills!

 

Click this link to join the free private facebook group. See you on the inside!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Lessons I Learned from My 7-9 Figure Business Mentors - Episode 155

“I spent over $100,000 on business mentors who helped me build my business, improve my wealth awareness, and taught me how to sell. I also worked with mentors who helped me understand the programming from my childhood to adulthood, and how I could change that programming. This shift in my belief system improved my relationships with my family, clients, vendors, and many other areas of my life,” shares May Yeo Silvers.

 

This week, May reflects on the pivotal role mentorship played in her journey, offering key lessons for personal and business growth. She debunks the idea of waiting for the “right time” to take action, urging entrepreneurs to create their own opportunities and avoid procrastination. May emphasizes the importance of financial discipline, noting that successful entrepreneurs find ways to generate and allocate resources, rather than making excuses. Understanding how clients perceive value is essential in sales, where aligning your services with their priorities can make all the difference.

 

May also tackles the emotional challenges of running a business, from letting go of underperforming employees to standing firm on pricing. She advocates for focusing more on the business side of things than the craft itself, urging entrepreneurs to embrace business strategies and management to achieve sustainable growth. For those struggling with these aspects, May advises seeking mentorship or partnerships to develop the essential skills needed to run a successful business.

 

Through her experiences and lessons learned from her mentors, May provides actionable insights for entrepreneurs looking to accelerate their business growth, highlighting the importance of continuous learning, adaptability, and a proactive approach to decision-making.

 

Quotes

• “When you’re building a business, there’s never really a ‘right’ time. It’s about what you make of the time you have. It’s like flying the plane while you’re still building it. Your job is to try not to crash badly. I say ‘try not to crash badly’ instead of ‘try not to crash’ because you will crash. That’s when you know that whatever you’re doing isn’t working.” (07:58 | May Yeo Silvers)

• “Learning how to start, grow, and sustain a business is a completely different skill set from the actual skills needed for client fulfillment and providing your services. You need to understand that.” (17:56 | May Yeo Silvers) 

• “If you don’t have a love for business—whether it’s starting, growing, or sustaining it, and if you don’t enjoy any part of it, including business strategies and tactics—then it will be a challenge. It’s not easy to love, as it will test you as a person and as a CEO, tearing you down while also lifting you up.” (20:02 | May Yeo Silvers) 

 

Links

If you don't want nor do you have the resources to invest over $100k for business mentors, the most economical way is to join our Unstoppable Eventrepreneur Live Community.

 

We host 4 LIVE zoom calls a month where the community members come and co-work to get their CEO stuff done, and they also get to ask questions and learn from EVENTrepreneurs, including myself, who have been there and done that. This is probably the cheapest and fastest way to grow your business where the investment is low, and the learning curve is so much smoother than trying to figure it out on your own!

 

Click this link to get the details of what the Live Community offers! 

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

What Does a “Preferred Vendor List” Actually Do for Your Business? - Episode 154

“Being on a preferred vendor list doesn’t guarantee you business. In fact, sometimes it can cost you more than not being on the list at all,” says May Yeo Silvers. This week, May explores the advantages and potential pitfalls of preferred vendor lists within the event planning industry. She explains that these lists help streamline the planning process for clients by offering a curated selection of trusted vendors, benefiting both clients and venue staff. From a venue’s perspective, preferred vendor lists can be a powerful marketing tool that fosters mutually beneficial relationships with vendors who, in turn, may refer clients back to the venue.

 

However, May points out that for service providers, being on a preferred vendor list does not automatically translate to guaranteed business. It’s crucial for vendors to maintain strong relationships with venue staff, especially given the high turnover in the events industry, to stay top of mind for referrals. She also highlights the potential challenges vendors may face if they are not on these lists, particularly with venues that have strict policies about outside vendors.

 

May encourages both venues and service providers to carefully assess their strategies regarding preferred vendor lists. She emphasizes that these lists should support business growth rather than hinder it, urging both parties to consider whether participation truly aligns with their goals.

 

Quotes

• “If you’re a venue, it’s important to invite vendors from all categories to come and see your space. This way, you’re not just marketing yourself to the end user, but also to vendors who can refer leads to you. By doing this, you make sure that vendors know you exist, and they can refer clients who are still looking for a venue.” (06:00 | May Yeo Silvers) 

• “As a service provider, should you consider being on a preferred vendor list? My take is that it depends on your goal. If you believe that paying to be on a preferred vendor list will bring in a lot more leads, and those leads are highly viable, then it could be worth considering.” (23:19 | May Yeo Silvers) 

• “It’s also important to ensure that the venue is careful about limiting the number of vendors in each category. A good practice for a venue is to have no more than three vendors per category, so everyone has a fair chance to bid for the business. However, if a venue has five to eight vendors per category, I wouldn’t suggest paying to be on that list.” (23:40 | May Yeo Silvers) 

• “Being on a preferred vendor list doesn’t guarantee you business. In fact, sometimes it can cost you more than not being on the list at all.” (25:13 | May Yeo Silvers)

 

Links

If you are one of those people who like to learn by reading and highlighting notes on a physical book, make sure you check out The Unstoppable Eventrepreneur book.

 

This is one of my "babies" that I spent countless hours on consolidating all my years of experience in the events field and how I built a multiple 6 figure profit events business, all into a book that you can finish reading in a day. This book has become the blueprint for many event planners, designers and decorators to help guide them to turn their passion for events into a profitable business.

 

Click on this link to get your copy today!

https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

Podcast production and show notes provided by HiveCast.fm

Are You Doing These Things to Get Repeat Clients? - Episode 153

“Statistics show that growing a business is much easier and more profitable when the majority of your clients are repeat customers rather than constantly chasing new ones,” explains May Yeo Silvers. This week, she highlights the vital role that cultivating repeat clients plays in building a sustainable and successful event planning business. May shares insights from her own company, M2 Hospitality, where long-term client relationships have been key to their ongoing success. She emphasizes that securing repeat clients is not only more cost-effective but also less time-consuming than continually acquiring new ones.

 

To create a resilient business, May suggests maintaining a balanced client base with 50% repeat clients and 50% new clients. This approach ensures stability even if some clients temporarily pause their services. She stresses the importance of continuous marketing and outreach to preserve this balance and prevent revenue dips. May offers actionable advice on fostering repeat business by delivering outstanding service from the first engagement and nurturing personal relationships with clients. 

 

Quotes

• “‘Why is it important to get repeat clients? It is because statistics show that growing a business is much easier and more profitable when the majority of your clients are repeat customers rather than constantly chasing new ones.” (01:18 | May Yeo Silvers)

• “It costs a lot more time, money, and energy to get new clients versus getting repeated business because the people who have used you once have already experienced the level of service from you, and they also know what it’s like to work with you. Therefore, there is less hesitation to want to work with you again, provided that, of course, the first experience is a good experience.” (01:42 | May Yeo Silvers) 

• “It’s so important that even though it doesn’t require a lot of time, energy, and money to keep repeat clients, you must continue to grow that repeat client base, and that can only happen if you grow your new client base. They move in tandem.” (06:42 | May Yeo Silvers) 

• “This is Marketing 101. Get back to your repeat clients. Check in on them. Let them know you appreciate them.” (23:08 | May Yeo Silvers)

 

Links

If you are looking for an event prof community where you can ask the what, the how, the accountability and support, check out our Unstoppable Eventrepreneur Community!

 

Inside the community, we host co-working sessions and personal development calls. Here's a glance of our sample August call schedule:

 

Co-Working Sessions:

Wed Aug 7 8pm EDT: Content Strategy and Digital Presence Co-Working session.

We will talk about how to use AI tools to help you create your social media content strategy. If you want to volunteer for this exercise so we can help create your social media content, please DM me. First come first serve.

If there’s time left for website and social media audit, pls DM me. First come first serve.

 

Tues Aug 13 8pm EST: Business legalities, system and process, Funds management, CEO schedule

 

Tues Aug 20 8pm EST: Style Shoot, Sales and Marketing

 

Hot Seat Q&A With May:

Wed Aug 28 8pm EST: Come on and ask questions!

I will also talk about the process I went through to overcome my “limiting self beliefs” when I grew my business from high 5 figures into a multiple high 6 figures profit company.

 

Personal Development Call:

Thurs Aug 15 8pm EST: Topic for August-Building Consistency.

 

Want to be in a community like ours? Find out more about our Live Support community by clicking on this link (https://learnwith.mayyeosilvers.com/17livesupportupsell24kb) to get the details!

 

Connect with May at: may@events4anyone.com

Website: www.mayyeosilvers.com

LinkedIn: https://www.linkedin.com/in/mayyeosilvers/

Facebook: www.facebook.com/mayyeosilvers

IG: www.instagram.com/mayyeosilvers

TikTok: https://www.tiktok.com/@mayyeosilversofficial

FB private group: https://www.facebook.com/groups/events4anyone

 

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